The Online Magazine For The Sign Trade
e-NewsLetter Volume 7 Issue 17
Friday, September 1st, 2006

In this issue:


What's Your Sign?

    "Reputation, reputation, reputation! Oh, I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial."
      --- William Shakespeare

How tragic it is when we read about the lives destroyed by scandal, whether in Hollywood, Wall Street, or in our own family. People with seemingly great potential, working with outstanding character, suddenly fallen from grace by some indecent and unethical (or even illegal) act.

But we know that the fallen don't get there in an instant. Like all acts of mischief, it is a slow, gradual process that begins in the heart and the mind and eventually takes over almost all rational thought. Eventually, the misdeed is discovered, and the ugly activity is revealed.

    "A good reputation is more valuable than money."
      --- Publius Syrus

When your integrity reflects in your work on a consistent basis, the sky is the limit in regards to how high you can take your business and produce profits. Even when you don't think that your regular customers or even your employees are watching you, they are. They are looking for consistency.

The moment anyone sees you take short cuts on your products, cheat on an invoice, or provide sloppy service, it will take years for you to clean up the messy reputation.

    "It is a maxim with me that no man was ever written out of reputation but by himself."
      --- Richard Bentley

Your sign products or the service that your sign business provides is a reflection of you. If that sign lasts one week and you don't do whatever it takes to fix the situation, you can say goodbye forever to that customer. Not only that customer, but many more with him or her.

It is estimated that for every customer lost to unethical business practices, that ten other potential customers are lost as well. But whether it is one, ten or twenty, you can be sure that the original customer is talking-and it ain't good talkin'.

    "Integrity is crucial for business success - once you can fake that, you've got it made."
      --- Henry Ford

Begin today practicing perfection in all of your work. Don't just have a mission statement on the wall that says you're honest, reliable, and dependable. BE all of those things every day in every aspect of your business.

Ask yourself daily, "If my sign and my work is a reflection of me, what does my sign say to people?"

    "It is better to deserve honors and not have them than to have them and not deserve them."
      --- Mark Twain

It is possible that you could work every day for the rest of your life in an honorable fashion and never receive recognition from your city or county for it. That doesn't matter as long as your customers know of your good reputation, and your employees know, and your family knows.

The business person that does the right thing day in and day out will be rewarded. Remember, people are watching!

    "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
      --- Warren Buffett

Advertiser - HP
The latest from HP is all about outdoor.

Introducing the new low-solvent HP Designjet 9000s series printer. Designed specifically for signs, banners, vehicle graphics and other large-format applications that require excellent image quality and durability, the HP Designjet 9000s series printer truly delivers. Take advantage of leading speed and HP reliability to help maximize uptime and increase profitability. Experience it for yourself. See a demo and get a BBQ utensil gift set*.

*Terms and conditions apply.

Learn more right now at

Feature Articles

LEDs: 'Channeling' More Opportunities to Sign Makers
By Johnny Duncan

Technology advancements continually improve the way sign companies conduct business. One of the segments of the sign industry advancing quickly due to new technology is the electrical sign industry, and specifically, the illuminated channel letter segment.
Read the article...

Electronic LED Billboards: The New Voice of Business
By Louis M Brill

The billboard, a mainstay of outdoor advertising has entered the realm of high-tech in the form of an electronic billboard media format.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - SGIA '06
All Signs Point to SGIA ’06
September 26-29, 2006 - Las Vegas

See what’s around the bend at SGIA ’06.

When you cruise the show floor, you’ll:

  • Open new doors to business success
  • Think innovation and inspiration.
  • Think new markets.
  • Think success!
In addition to seeing the latest technologies — hardware, software and consumables — you’ll build your personal network and your knowledge base all at the same time.

To Register Online Go to:

Funny Signs

Sign in a London department store:

    "Bargain basement upstairs"

Seen on an electrical appliance store in Spokane, WA:

    "Go modern! Go gas! Go BOOM!"

Sign in Chattanooga, Tennessee:

    "STUBBS PROSTHETICS. For those who won't take life sitting down"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

COOLFLEX® dreamScape™ Digitally Printable Wall Coverings from Cooley Digital Products
Typically used for commercial and residential wall coverings, borders, indoor sign displays, trade show banners, indoor banners, murals and more. 20 oz. weight and 12 unique textured surfaces.
Read on...

Photopolymer Signs
Sizes and pricing from CAB Plastics
Read on...

New Applications of Large Format Inkjet Variable Data Printing
Users looking for new ways to make money with their existing inkjet hardware are in luck. Wasatch Computer Technology has recently released a list of 50 new ways to make money using their Variable Data Printing Option to make customized output. Called “The List of Fifty,” this guide for large format buyers shows how to implement the VDP option in new and different ways to win new business and increase profit margins. Wasatch VDP streamlines the production of any application requiring changing text or graphical elements over standardized base graphics. Read more at the Wasatch website
Read on...

All Signs Point to SGIA ’06 in Las Vegas September 26-29, 2006
See what’s around the bend at SGIA ’06. When you cruise the show floor, you’ll open new doors to business success. Think innovation and inspiration. Think new markets. Think success! In addition to seeing the latest technologies — hardware, software and consumables — you’ll build your personal network and your knowledge base all at the same time.
Read on...

Wholesale Only Sign Cabinets from AI Innovations
A complete line of Extruded Sign Cabinets with a variety of options to choose from including Architectural, Post and Panel, Routed Aluminum or Polycarve and Flex, or Rigid Faces. Whether you need a custom illuminated cabinet or something standard, AI Innovations is the only Source you need when it comes to Wholesale Only Sign Cabinets.
Read on...

Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- EPA Reconsiders On-premise Rulemaking
By International Sign Association

Find the latest legislative moves that effect our industry.
Read the article...

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The Sign Industry Pros That Make All This Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  EXPOGO, Inc.:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Roland DGA:
  Sheffield Plastics Inc:
  Wasatch: Car Wraps:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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Worldwide Rights Reserved.