"Reputation, reputation, reputation! Oh, I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial."
--- William Shakespeare
How tragic it is when we read about the lives destroyed by scandal, whether in Hollywood, Wall Street, or in our own family. People with seemingly great potential, working with outstanding character, suddenly fallen from grace by some indecent and unethical (or even illegal) act.
But we know that the fallen don't get there in an instant. Like all acts of mischief, it is a slow, gradual process that begins in the heart and the mind and eventually takes over almost all rational thought. Eventually, the misdeed is discovered, and the ugly activity is revealed.
"A good reputation is more valuable than money."
--- Publius Syrus
When your integrity reflects in your work on a consistent basis, the sky is the limit in regards to how high you can take your business and produce profits. Even when you don't think that your regular customers or even your employees are watching you, they are. They are looking for consistency.
The moment anyone sees you take short cuts on your products, cheat on an invoice, or provide sloppy service, it will take years for you to clean up the messy reputation.
"It is a maxim with me that no man was ever written out of reputation but by himself."
--- Richard Bentley
Your sign products or the service that your sign business provides is a reflection of you. If that sign lasts one week and you don't do whatever it takes to fix the situation, you can say goodbye forever to that customer. Not only that customer, but many more with him or her.
It is estimated that for every customer lost to unethical business practices, that ten other potential customers are lost as well. But whether it is one, ten or twenty, you can be sure that the original customer is talking-and it ain't good talkin'.
"Integrity is crucial for business success - once you can fake that, you've got it made."
--- Henry Ford
Begin today practicing perfection in all of your work. Don't just have a mission statement on the wall that says you're honest, reliable, and dependable. BE all of those things every day in every aspect of your business.
Ask yourself daily, "If my sign and my work is a reflection of me, what does my sign say to people?"
"It is better to deserve honors and not have them than to have them and not deserve them."
--- Mark Twain
It is possible that you could work every day for the rest of your life in an honorable fashion and never receive recognition from your city or county for it. That doesn't matter as long as your customers know of your good reputation, and your employees know, and your family knows.
The business person that does the right thing day in and day out will be rewarded. Remember, people are watching!
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
--- Warren Buffett
LEDs: 'Channeling' More Opportunities to Sign Makers
By Johnny Duncan
Technology advancements continually improve the way sign companies conduct business. One of the segments of the sign industry advancing quickly due to new technology is the electrical sign industry, and specifically, the illuminated channel letter segment.
Read the article...
Electronic LED Billboards: The New Voice of Business
By Louis M Brill
The billboard, a mainstay of outdoor advertising has entered the realm of high-tech in the form of an electronic billboard media format.
Read the article...
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Advertiser - SGIA '06
All Signs Point to SGIA ’06
September 26-29, 2006 - Las Vegas
See what’s around the bend at SGIA ’06.
When you cruise the show floor, you’ll:
In addition to seeing the latest technologies — hardware, software and consumables — you’ll build your personal network and your knowledge base all at the same time.
- Open new doors to business success
- Think innovation and inspiration.
- Think new markets.
- Think success!
To Register Online Go to:
Sign in a London department store:
"Bargain basement upstairs"
Seen on an electrical appliance store in Spokane, WA:
"Go modern! Go gas! Go BOOM!"
Sign in Chattanooga, Tennessee:
"STUBBS PROSTHETICS. For those who won't take life sitting down"
Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to: firstname.lastname@example.org.