The Online Magazine For The Sign Trade
e-NewsLetter Volume 7 Issue 20
Monday, October 16th, 2006

In this issue:


Improving Your Marriage

    "Both marriage and death ought to be welcome: the one promises happiness, doubtless the other assures it."
      --- Mark Twain

It's been said that some business people are so consumed with their businesses, that it is though they are married to it. Spouses get jealous and relationships have ended because of unhealthy obsessions to the business. This type of owner/business relationship creates discord that metastasizes through the company and the family, eventually damaging both.

The problem is not with focused dedication to the business, but with a selfish intent on doing it all by oneself.

    "In the past a leader was a boss. Today's leaders must be partners with their people… they no longer can lead solely based on positional power."
      --- Ken Blanchard

But, a partnership or "marriage" to the team in the business works wonders. This type of marriage-to-the-business is based on giving up power to others and accepting other's loyalty while respecting and committing to them as well. It is having the confidence in your hiring ability to know that your team is capable of performing well without you watching their every move.

    "If we are together nothing is impossible. If we are divided all will fail."
      --- Winston Churchill

As with romantic relationships, your courtship is the time to discover the qualities that you like and dislike about the person. If the person is "the one", you learn to enhance the good qualities (giving them tools to perform well) and overlook the things that you can't change.

Providing this person, through good communication, an understanding of the direction you want to go is essential to a successful relationship. In turn, their perception of the path to be taken needs to be drawn out by you in order to create a healthy relationship.

    "I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well."
      --- Alan Greenspan

As in marriage, both sides must be satisfied. There has to be a healthy balance of give and take. You would not want your team members to feel slighted because the relationship seems to be all about you. Rewarding their efforts, not just monetarily, but with trust and respect, gives great mileage to the relationship.

As the relationship matures, the partnership will take on a life of its own. Trusting becomes easier, and knowing how each other operates becomes an asset to the running of the business. Along with the trust should come greater rewards for your teammates such as ownership in the company, and key decision-making opportunities.

    "People say New Yorkers can't get along. Not true. I saw two New Yorkers, complete strangers, sharing a cab. One guy took the tires and the radio; the other guy took the engine."
      --- David Letterman

As with marriage, it is essential to keep the passion in the relationship alive. To grow as a team means that every year the work flow becomes more synchronized. The rough edges smooth over and the business runs more like a well-oiled machine with all the parts working in harmony.

There will be times when a tune-up is needed. Outside activities as a team can help add spice to the relationship since counseling doesn't fit our metaphoric situation. Team-building activities can be found in almost any state and a simple Internet search can help find an activity and location. The key is to find activities that are fun and that will encourage reliance on one another.

    "If you can run the company a bit more collaboratively, you get a better result, because you have more bandwidth and checking and balancing going on."
      --- Larry Page

Advertiser - Sign World USA 2006
Sign World USA 2006
November 30 - December 2, 2006 - Atlantic City

Exhibits, seminars, and workshops at the world-class Atlantic City Convention Center. See virtually every product made for use in the manufacture of signs - from banners to the latest computer graphic design systems to crane and ladder trucks... all on display! Don't miss out: November 30 thru December 2, 2006.

Feature Articles

Monitor Calibration
By Stan Sholick

WYSIWYG. (What You See Is What You Get) is one of the primary objectives when working with digital images. The idea is to make sure that the output generated on a digital printer matches what's being displayed on a computer monitor. That involves color management, which, in effect, is color communication between the various input devices, the computer and the various output devices.
Read the article...

Expanding Your Ink Horizons
By Jennifer LeClaire

Printers today can accommodate up to 16-color inksets. But would that really benefit your shop? Find out the advantages and disadvantages of expanding your ink horizons.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - HP
The latest from HP is all about outdoor.

Introducing the new low-solvent HP Designjet 9000s series printer. Designed specifically for signs, banners, vehicle graphics and other large-format applications that require excellent image quality and durability, the HP Designjet 9000s series printer truly delivers. Take advantage of leading speed and HP reliability to help maximize uptime and increase profitability. Experience it for yourself. See a demo and get a BBQ utensil gift set*.

*Terms and conditions apply.

Learn more right now at

Funny Signs

Seen in the window of a funeral home in Philadelphia:

    "We Would Rather Do Business With 1,000 Al Qaeda Terrorists Than With One Single American"

A sign on the elevator door:

    "This elevator is out of whack. More whack is on order"

As seen on a billboard ad for a safe company:

    "If your stuff is stolen, it's not our vault."

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Ready Art Volume 1
This collection includes over 2000 clip art images and 300 templates. Each image is prepared to be “production-ready” for use with digital printing and vinyl cutting. Included in this collection are fully customizable forms including order forms, proof sheet, sales flyer and proposal page. All images are in AI, EPS and CDR formats. Click above to see categories like military, hunting, fishing, cats, dogs, mascots & trades.
Read on...

Hi-Impact Banner Stands from $49.00 from JSI Sign Systems
Click above for these and other featured products from JSI Sign Systems
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

DuraGraphix™ Tyvek® from IJ Technologies
A durable water resistant, tear proof, and crack resistant media that can be sewn and grommeted for indoor/outdoor banner use. Designed for use with dye, pigment, and eco-solvent ink systems. DuraGraphix Tyvek has a matte finish coating and typical uses include high impact P.O.P. displays, signs, posters, banners, and trade show graphics.
Read on...

New Books on Digital Printing from SGIA/DPI
Make digital imaging profitable NOW with two new books from SGIA/DPI — The Digital Print Sales System by Terry Nagi and 2007 Guide to Digital Imaging: A Useful Guide to the Markets Served, Materials Used and Equipment Utilized in the Digital Imaging Industry by DPI staff. Avoid costly mistakes, get the facts, and watch your profits soar!
Read on...

Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- EPA Reconsiders On-premise Rulemaking
By International Sign Association

Find the latest legislative moves that effect our industry.
Read the article...

Could your co-workers use this newsletter?
If you have a friend or colleague who you think would be interested in receiving this newsletter, we encourage you to forward this message along to them. Or have them visit: Join Here

The Sign Industry Pros That Make All This Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  EXPOGO, Inc.:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Roland DGA:
  Sheffield Plastics Inc:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters: Car Wraps:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

(c)2006 |
Worldwide Rights Reserved.