The Online Magazine For The Sign Trade
e-NewsLetter Volume 7 Issue 23
Friday, December 1st, 2006

In this issue:


Keep Moving

    "Let your sympathies and your compassion be always with the under dog in the fight--this is magnanimity; but bet on the other one--this is business."
      --- Mark Twain

You may have heard the story about the man selling hotdogs in New York City. There are several versions, but the story goes that the man had a successful hotdog stand and business was so good that he was thinking of expanding. The man's son came home after graduating from Harvard and was upset at his father for wanting to expand.

"Haven't you been reading the papers Dad? We are in a recession and business is really, really bad." "Well," the man thought. "My son is a college graduate and knows his stuff. I think I'll close the hotdog stand until after the recession."

    "If you really want to succeed, you'll have to go for it every day like I do. The big time isn't for slackers. Keep up your mental stamina and remain curious. I think that bored people are unintelligent people."
      --- Donald Trump

Like the man in the story, we sometimes are swayed by the crowd. We hear from the media and even those in our industry that times are tough and we should be conservative in our business decisions. It is highly likely these are the periods when we decide to sit on our laurels and "wait out" the tough times.

    "Nobody can think straight who does not work. Idleness warps the mind."
      --- Henry Ford

Dusting off our navigational charts and refocusing on our business plans and goals is a cure for eliminating our fear factors and keeping the naysayers at bay. Yes, it is good to stay informed and to keep a pulse on the economy, but this information is to be used for the positive impact to your business. The smart players use news, both good and bad, to determine business opportunities and to develop their own profitable avenues.

    "We are always saying to ourselves...we have to innovate. We got to come up with that breakthrough. In fact, the way software long as you are using your existing don't pay us anything at all. So we're only paid for breakthroughs."
      --- Bill Gates

Begin this month, (you don't have to wait to make it a New Year's Resolution!), to seek out problems in your business, your market, community, and state, and look for solutions or innovations to overcome them.

    "A collapse in U.S. stock prices certainly would cause a lot of white knuckles on Wall Street. But what effect would it have on the broader U.S. economy? If Wall Street crashes, does Main Street follow? Not necessarily."
      --- Ben Bermanke

Use this month to set the habit of training your mind to seek out occasions where you can turn a problem or negative setback into a positive, profitable position. This habit will carry you through the tough times that will come, while enabling you to profit when others are sticking their heads in the sand.

It is not as difficult as you might think. The first step is to overcome the hype of the fear that is all around us. Once you do that, you are free to create, develop, and implement action steps toward success.

    "Every problem has in it the seeds of its own solution. If you don't have any problems, you don't get any seeds."
      --- Norman Vincent Peale

Feature Articles

The State of UV Inkjet Inks…the momentum is building
By Jennifer LeClaire

The advantage of 'curing' is simple: It allows ink to adhere to a broader range of substrates as compared to other digital printing technologies. On the other hand, there is a bit of a misconception that UV cured ink will stick to just about everything. Get a balanced view of UV curable pros and cons.
Read the article...

Airports: a B to B Advertising Mecca

Considered one of the most highly desirable ad locations anywhere, airports attract the most dominant business to business advertisers.
Read the article...

Digital Signage Glossary of Terms
By Lyle Bunn

With the constant whirling of words and terms flying around the quagmire and overlap in the digital signage industry, it is no doubt that you need to pull out a trusty play card from time to time for each segment of this industry. This is needed just to determine what everyone is talking about. This Glossary for the Electronic Digital Signage arena should help your linguistics and comprehension while navigating this segment of the industry.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Funny Signs

Sign above a toilet in a local cafe:


Seen outside of a beauty shop somewhere in Wisconsin:

    "Curl Up & Dye!"

Sign seen in Ohio:

    "SLOW CHILDREN - 5mph" Sign underneath it: "NO HUNTING"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Wholesale Custom Signage to Companies Nationwide from Shear Fabricators, Inc.
Check out the high-end front and back-lit channel letters. Contact us for special pricing!
Read on...

Your customers want signs that last. You need MAK™, from Sheffield Plastics Inc.
Wind, hail, storms, blowing debris and vandals are just a few of the reasons why your customers demand nothing less than the superior strength of MAKROLON® SL Polycarbonate Sheet in their signage. Achieve brighter whites, less yellowing and superior light transmission. Your signs will last longer and look better. Backed by a 10-year limited warranty. Nothing is tougher than MAK™. Sheffield Plastics Inc. is a Bayer MaterialScience Company. Clearly the Right Choice.
Read on...

Fastac: Rapid Channel Letter Assembler for Attaching Letter Backs to Letter Returns
Fastac is a Underwriter's Laboratory approved method of channel letter assembly that is 75% faster than traditional methods of assembly! It has a 60'', fully automated table that adjusts for 2'' to 10'' letter depths, and the stapler allows for 60-80 1/2'' galvanized staples per minute, depending on the shape and size of the letter. The stapler can penetrate up to.063 (x2) aluminum or .040 aluminum and 3/16'' polycarbonate using a full crimped staple (not a stitch method).
Read on...

Signature Series Direct-to-Garment Printers- The Printers of The Future Are Here!
Unbelievably fast, this printer will print on shirts, towels, mouse pads, garments of nearly any type, wood products, tile and more. With a large print area of 12'' x 32'', plus white ink and a 2 year Warranty. Find out more now!
Read on...

Wholesale Only Sign Cabinets from AI Innovations
A complete line of Extruded Sign Cabinets with a variety of options to choose from including Architectural, Post and Panel, Routed Aluminum or Polycarve and Flex, or Rigid Faces. Whether you need a custom illuminated cabinet or something standard, AI Innovations is the only Source you need when it comes to Wholesale Only Sign Cabinets.
Read on...

Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

INDUSTRY ALERT- Wide Format Print Finishing a Source of Profit and Protection
By Web Consulting

Find a new profit center in your business, read here for more.
Read the article...

Could your co-workers or friends use this newsletter?
If you have a friend or colleague who you think would be interested in receiving this newsletter, we encourage you to forward this message along to them. Or have them visit: Join Here

The Sign Industry Pros That Make All This Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  EXPOGO, Inc.:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Roland DGA:
  Sheffield Plastics Inc:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters: Car Wraps:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

(c)2006 |
Worldwide Rights Reserved.