"Let your sympathies and your compassion be always with the under dog in the fight--this is magnanimity; but bet on the other one--this is business."
--- Mark Twain
You may have heard the story about the man selling hotdogs in New York City. There are several versions, but the story goes that the man had a successful hotdog stand and business was so good that he was thinking of expanding. The man's son came home after graduating from Harvard and was upset at his father for wanting to expand.
"Haven't you been reading the papers Dad? We are in a recession and business is really, really bad." "Well," the man thought. "My son is a college graduate and knows his stuff. I think I'll close the hotdog stand until after the recession."
"If you really want to succeed, you'll have to go for it every day like I do. The big time isn't for slackers. Keep up your mental stamina and remain curious. I think that bored people are unintelligent people."
--- Donald Trump
Like the man in the story, we sometimes are swayed by the crowd. We hear from the media and even those in our industry that times are tough and we should be conservative in our business decisions. It is highly likely these are the periods when we decide to sit on our laurels and "wait out" the tough times.
"Nobody can think straight who does not work. Idleness warps the mind."
--- Henry Ford
Dusting off our navigational charts and refocusing on our business plans and goals is a cure for eliminating our fear factors and keeping the naysayers at bay. Yes, it is good to stay informed and to keep a pulse on the economy, but this information is to be used for the positive impact to your business. The smart players use news, both good and bad, to determine business opportunities and to develop their own profitable avenues.
"We are always saying to ourselves...we have to innovate. We got to come up with that breakthrough. In fact, the way software works...so long as you are using your existing software...you don't pay us anything at all. So we're only paid for breakthroughs."
--- Bill Gates
Begin this month, (you don't have to wait to make it a New Year's Resolution!), to seek out problems in your business, your market, community, and state, and look for solutions or innovations to overcome them.
"A collapse in U.S. stock prices certainly would cause a lot of white knuckles on Wall Street. But what effect would it have on the broader U.S. economy? If Wall Street crashes, does Main Street follow? Not necessarily."
--- Ben Bermanke
Use this month to set the habit of training your mind to seek out occasions where you can turn a problem or negative setback into a positive, profitable position. This habit will carry you through the tough times that will come, while enabling you to profit when others are sticking their heads in the sand.
It is not as difficult as you might think. The first step is to overcome the hype of the fear that is all around us. Once you do that, you are free to create, develop, and implement action steps toward success.
"Every problem has in it the seeds of its own solution. If you don't have any problems, you don't get any seeds."
--- Norman Vincent Peale
The State of UV Inkjet Inks…the momentum is building
By Jennifer LeClaire
The advantage of 'curing' is simple: It allows ink to adhere to a broader range of substrates as compared to other digital printing technologies. On the other hand, there is a bit of a misconception that UV cured ink will stick to just about everything. Get a balanced view of UV curable pros and cons.
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Airports: a B to B Advertising Mecca
Considered one of the most highly desirable ad locations anywhere, airports attract the most dominant business to business advertisers.
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Digital Signage Glossary of Terms
By Lyle Bunn
With the constant whirling of words and terms flying around the quagmire and overlap in the digital signage industry, it is no doubt that you need to pull out a trusty play card from time to time for each segment of this industry. This is needed just to determine what everyone is talking about. This Glossary for the Electronic Digital Signage arena should help your linguistics and comprehension while navigating this segment of the industry.
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Sign above a toilet in a local cafe:
"WE AIM TO PLEASE ~ YOU AIM TOO PLEASE"
Seen outside of a beauty shop somewhere in Wisconsin:
Sign seen in Ohio:
"SLOW CHILDREN - 5mph" Sign underneath it: "NO HUNTING"
Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to: email@example.com.