"Talk of nothing but business and dispatch that business quickly."
--- John Bartlett
We enjoyed another successful show in Atlantic City for USSC Sign World USA. It is always hectic up to the day of the show, but then it becomes a sense of relief and refreshment seeing friends and meeting new readers of SI. But, of course, that is not all that the show is about.
"A business with an income at its heels furnishes always oil for its own wheels."
--- William Cowper
The reason for the show, and for any business venue, is to show your stuff; to explain your business and how your products and services can help those you come in contact with. In addition, it is these shows, networking meetings, and other similar opportunities that tend to ignite dormant fires in you. They encourage you to continue on with renewed determination and provide avenues for expanding your business knowledge.
Sam Walton, the Wal-Mart founder, used to use every opportunity in his travels to talk up his business. While eating at a town's diner, he would let the waitress know that there would soon be a place in town to buy almost all that she needed at a discount.
"The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand."
--- Vince Lombardi
Jeno Paulucci, the founder of Chun King and community developer, once tried to persuade the American Automobile Association to move to Palucci's upscale development, Heathrow, just outside of Orlando. The final meeting, held at AAA's headquarters in Virginia, was the meeting to make or break the deal.
A few miles from the AAA headquarters, the airport limousine transporting Paulucci breaks down. Mr. Paulucci, in his sixties then, was determined to make the meeting. He climbed a security fence, hiked the mile or so to the building, and was able to give his presentation. Even though his suit was torn from the ordeal, (or because of it), the officials at AAA decided to move the company to Heathrow.
"The world of the future will be an ever more demanding struggle against the limitations of our intelligence."
---- Norbert Wiener
Regardless of the segment of the industry you are involved, the way of doing business is changing rapidly. The sign industry, one of the fastest growing industries, is an ever-progressing animal. Keeping up with the changes is difficult at best, and the surest way to lose your business is to keep doing things the same way year after year.
"My mother used to say that if you can always do a thing well, then it is beneath your capabilities."
--- Linda Tsao Yang
Using opportunities such as trade shows, seminars, and parties is an excellent way to tell others about your business, sharpen your business knowledge, and encourage and be encouraged by fellow sign business leaders.
As 2006 comes to a close, we want to thank you for your encouragement and support for these past 12 months and we want to cheer you on toward a prosperous 2007. We also wish you a very Merry Christmas and a Happy Holiday Season!
The Many Colors of White LED
By Louis Brill
The battle for white LEDs is going to be fought application by application and lumen by lumen.
Read the article...
Halftone Stencils: Getting Film Quality with Direct Emulsions
By Bill Stephens
Film stencils are widely praised for their ability to accurately reproduce fine detail such as the thousands upon thousands of tiny dots that make up a halftone. The key to success lies on the print side of the screen, where the smooth surface of a film stencil provides a tight seal with the surface of the substrate. This seal sharply restricts ink flow, which results in sharply defined prints.
Read the article...
Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
View the archive now
A sign in Calcutta, India:
"A sign in Calcutta, India"
Seen on Pacific Coast Highway:
"No motorized bicycles, horses or dogs allowed on pier!"
Sign seen in Madison, WI:
"No parking violators will be ticketed"
Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to: email@example.com.