The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 1
Tuesday, January 2nd, 2007

In this issue:


Fresh Start

    "Habit is habit and not to be flung out of the window by any man, but coaxed downstairs a step at a time."
      --- Mark Twain

Well, another new beginning is upon us. If you are keeping current with your magazine reading, website blogs, and news channels, you are being inundated with advice on setting resolutions. Don't worry; we won't do that to you. You've probably experienced enough pain with the hustle and bustle of the holidays.

Of course, there are some proven steps you can take to make your business more profitable right out of the gate in '07. Consider them tips, advice, tools… anything but resolutions.

    "Before you can really start setting financial goals, you need to determine where you stand financially."
      --- David Bach

First, take stock of where your company stands now compared to your goals and plans. Like the annoying, repetitive question asked on every vacation: "Are we there yet?," should be your inquiry as well.

Take a look at the course your business is on and see what needs to be done to correct the direction if you need to.

    "Most people struggle with life balance simply because they haven't paid the price to decide what is really important to them."
      --- Steven Covey

Second, for the next sixty days, work on a new marketing plan for your products and services. Stick to the sixty day task until you've created a plan that will serve your company for the remaining ten months.

Outside of the daily business activities, focus all energy and effort on completing this plan. You will be tempted to abandon the project, but set your mind now to have the "do or die" attitude. You'll be surprised at how much you will learn about your company and how much return you will receive on just two months investment.

    "Leaders need to be optimists. Their vision is beyond the present."
      --- Rudy Giuliani

Thirdly, pick one night per week for two hours or more for you. This time is for you to get alone and visualize what your company will look like 2, 5, and 10 years from now. Do this through the month of January.

Use this time to complete this exercise: Take out a notepad and list the top ten goals of your company, but list them as if they have already occurred. For example, number one might be "ABC Sign increased profits by 130 percent in '07," or "ABC expanded territory to three counties, states, etc." Then, list the steps needed to get to those positively stated destinations.

    "We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour."
      --- Phillip Knight

Finally, for the next 21 days visit or read about businesses outside of your industry. Pick up a trade journal for boat manufacturing, food sales, or movie productions. Learn how other businesses are succeeding. This is a great way to get ideas that you can bring into the sign industry to help your business.

We get stale rubbing elbows with sign people only. Expand your imagination by going outside of yourself and learning from other industries. By the way, 21 days every day is not that difficult. (Try replacing your reading material in that special place you visit every morning. It saves time!).

    "You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile."
      --- Brian Tracy

Advertiser - Digital Signage 2007
Digital Signage 2007
Discovering the Power of Digital Signage,
Influencing Buyer Behavior and Increasing ROI

March 26 - 28, 2007 · The Standard Hotel, Los Angeles, CA

The 2007 Digital Signage Summit will feature back to back case studies across all industries on how to make better use of Digital Signage (DS) technology to increase your bottom line.

Hear from:

Learn About:

  • Laying the Framework and Considering Network Connection to Prepare for A Digital Signage Project
  • Using Interactivity for Digital Signs
  • Determining the Right Content
  • Benchmarking Best Practices for Enterprise Digital Signage
  • Understanding the Idea of Constituent Outreach
  • Using Digital Signage in the Global Retail Market
  • Understanding How Brands and Content Providers Evaluate Signage Partnership Opportunities
  • Integrating Digital Signage as a Part of the Overall Advertising Mix
  • Using the Partnership Model
To register call 1-800-882-8684 or visit us online at

Feature Articles

Submarine Surfaces in Underground Exhibit Hall - Signage Tells the Tale
By Louis M Brill

It was a sailor's nightmare during WW II. Leaning against the ship's rail, binoculars scanning the cold, Atlantic waters, a foaming white wake streaks through the waves and heads broadside for a direct strike against the Liberty ship.
Read the article...

Develop Your Plan for a Profitable Year
By Mark Roberts

If your sign business activity last year did not create happiness, excitement and massive profits for you and your family, then let’s have a look at how a few simple things can make a difference this year.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - ISA International Sign Expo 2007
ISA International Sign Expo 2007
Step into the World of Global Sign Products and Services

The International Sign Association (ISA) invites you to join us in Las Vegas April 11-14 for ISA International Sign Expo 2007 to be held at the Mandalay Bay Hotel and Convention Center. We're expecting 22,000 attendees this year, with more than 1,700 exhibit booths representing sign suppliers and distributors at the world's largest sign show! Enhance your technical, graphic and management skills by attending our educational programs, including 29 Discovery Seminar Series, seven digital-focused seminars and three discussion forums. We'll feature a new online showcase linking exhibitors to attendees that you can find here:

For more information on the Expo, and to register for the show, go to: or contact ISA directly at (703) 836-4012 or

Funny Signs

A sign held by a homeless man in Times Square, NY:

    "Why lie? I need a beer!"

Seen somewhere in Wisconsin:

    "Burns Funeral Home: Crematory"

Sign seen outside of a convenient store in Frankfurt, KT:

    "Slightly Used Toilet Paper for Sale (in good condition)"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Promote Your Sign Company
Online movies, Custom Web Design, Digital Sign Exclusive Dealerships and much more...ALL at your Sign Company Online Marketing!
Read on...

Expand and Improve your Product Line with Channel Letters from AI Innovations
Count on AI Innovations for Wholesale Only Channel Letters. At AI you can choose from, front lit, back lit, flat cut out aluminum, and stud mount acrylic letters. All letters are available in a variety of colors and styles. Whether you need something custom or standard, AI is the only source you need for wholesale only channel letters.
Read on...

HP Designjet 9000 Print for Less Promotion
Take advantage of leading speed, quality and reliability with the HP Designjet 9000s printer and get up to $3,000 cash back!* This is a limited time offer. Give your clients up to 64'' wide output, at 176ft/hour**, for durable outdoor signs, banners, vehicle graphics, and more.
Read on...

Coro-Claw Corrugated PVC Flute Cutter
This handy flute cutter is something you absolutely need if you work with any kind of corrugated PVC such as Coroplast®. You can cut along the flutes or score along the flutes to make a stand or cover. Every shop needs at least one! Our cutter is about half the cost of other cutters and has an angled blade that makes it easier for cutting full sheets. Introductory price is $11.95
Read on...

PSA Vinyl: Choose What You Use & We'll Share How You Compare
Web Consulting is offering a special summary of its 2005 edition of their popular U.S. PSA Vinyl Trends report in return for your participation in the 2006 survey. This is the most comprehensive study on the U.S. market for PSA vinyl, so please click the link above to take the survey. The special summary is provided as soon as you submit your results.
Read on...

Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

HP Designjet 9000 Print for Less Promotion
Take advantage of leading speed, quality and reliability with the HP Designjet 9000s printer and get up to $3,000 cash back!* This is a limited time offer. Give your clients up to 64'' wide output, at 176ft/hour**, for durable outdoor signs, banners, vehicle graphics, and more.
Read on...

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The Sign Industry Pros That Make All This Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters: Car Wraps:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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