SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 2
Monday, January 15th, 2007

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In this issue:

 

Old Acquaintances

    "A mastiff dog may love a puppy cur for no more reason than that the twain have been tied up together."
      --- Alfred Tennyson

Now is the time to follow up with those prospects of old. Remember, it was only a short time ago some of us were singing "Old acquaintances should not be forgotten" or something like that. Anyway, this is the time to renew those relationships.

If you make an effort to get into the face or mind of your prospects, your chances of them calling you with their business, increases substantially. You don't have to be a pest, but just available.

    "Never treat your audience as customers, always as partners."
     --- Jimmy Stewart

Come up with a reason for calling your prospects. There are many reasons for calling. Check your file or Customer Relationship Management software for likes and dislikes of your prospect (you did record this information, right?). If they were interested in a removable vinyl sign, call them to let them know of a new idea you have for them. If they like the new LED lights on Broadway, call to let them know that you found a way to create a sign that looks like it should be in Times Square.

Come up with a reason for calling, and stay fresh in the mind of your prospects. Don't use cheap flattery or lie about calling. Truly think of a way to help your prospect and call with that in mind.

    "A man trying to sell a blind horse always praises its feet."
      --- German Proverb

Another good way to stay fresh in the eyes of your prospect is to make it a point to contact them on a regular basis. Come up with your own company letter singing your praises to send to them, either by email or snail mail. Include helpful tips for marketing a business, keeping track of taxes, etc.

This is a good way to provide useful information on a recurring basis and still let your prospects know that you are there for them.

    "A business exists to create a customer."
      --- Peter Drucker

Next, find a way to send out something tangible to your prospects. Some companies can send samples. That is great! Others cannot and thus have to be creative and send promotional items with their company name on them. These should be items that the prospect can use.

If promotional items and samples cannot be sent, send cookies, tickets to ball games, or helpful books. It doesn't have to cost you a fortune, but should be valuable to your prospect.

    "Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them."
      --- W. Edwards Deming

Finally, don't be afraid to toot your horn. Use testimonies from satisfied customers to show prospects how good you really are. Send them in your newsletter or in a follow-up letter after your first meeting. This shows your prospects a nonbiased point of view and gives references that help to put your prospects at ease.

    "Remember, you only have to succeed the last time."
      --- Brian Tracy

Put it on your calendar and make it a habit to follow up with prospects from trade shows, phone inquires, referrals, and your sales calls. It is really up to you to turn these prospects into lifelong customers. It only takes a little time and energy, but puts you far ahead of the competition.


Advertiser - ISA International Sign Expo 2007
ISA International Sign Expo 2007
Step into the World of Global Sign Products and Services

The International Sign Association (ISA) invites you to join us in Las Vegas April 11-14 for ISA International Sign Expo 2007 to be held at the Mandalay Bay Hotel and Convention Center. We're expecting 22,000 attendees this year, with more than 1,700 exhibit booths representing sign suppliers and distributors at the world's largest sign show! Enhance your technical, graphic and management skills by attending our educational programs, including 29 Discovery Seminar Series, seven digital-focused seminars and three discussion forums. We'll feature a new online showcase linking exhibitors to attendees that you can find here: www.signexpo.org.

For more information on the Expo, and to register for the show, go to:
www.signexpo.org or contact ISA directly at (703) 836-4012 or meetings@signs.org.

Feature Articles

Extreme Makeover: Business Signage Edition
By Johnny Duncan & Fastsigns

Fastsigns International, Inc. chose 4 different businesses to receive a signage makeover. The four businesses chosen for the makeovers pondered many of the same things when they learned that they were selected for this free signage makeover. Would it draw in new customers? Would it boost sales? Would anyone even notice? The results speak for themselves.
Read the article...


What is Lenticular Imaging and Why Should You Know About It?
By Izzy Bromberg

Lenticular imaging technology of today has morphed an old print technology into new stratospheres and consequently breathing new life and profit potential for printers and marketers alike.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
      View the archive now

Advertiser - Digital Signage 2007
Digital Signage 2007
Discovering the Power of Digital Signage,
Influencing Buyer Behavior and Increasing ROI

March 26 - 28, 2007 · The Standard Hotel, Los Angeles, CA
www.iqpc.com/NA-11167-001/si

The 2007 Digital Signage Summit will feature back to back case studies across all industries on how to make better use of Digital Signage (DS) technology to increase your bottom line.

Hear from:
REUTERS AMERICA, INC. | AMERICAN HONDA MOTOR | ACCUWEATHER, INC. | MEDIA PLACE (a Harley-Davidson, Inc case-study)| BORDERS GROUP, INC. | NIKE | THE WEATHER CHANNEL INTERACTIVE | MAYO CLINIC | UNIVERSITY OF ALABAMA | BIRMINGHAM | CANADIAN BROADCASTING CORPORATION (CBC) | NASTECH PHARMACEUTICAL COMPANY, INC. | HONEYWELL ADI

Learn About:

  • Laying the Framework and Considering Network Connection to Prepare for A Digital Signage Project
  • Using Interactivity for Digital Signs
  • Determining the Right Content
  • Benchmarking Best Practices for Enterprise Digital Signage
  • Understanding the Idea of Constituent Outreach
  • Using Digital Signage in the Global Retail Market
  • Understanding How Brands and Content Providers Evaluate Signage Partnership Opportunities
  • Integrating Digital Signage as a Part of the Overall Advertising Mix
  • Using the Partnership Model
To register call 1-800-882-8684 or visit us online at www.iqpc.com/NA-11167-001/si

Funny Signs

Sign in the men's room above the urinals in a Florida Rest Area: (sent to us by Steve Scalph)

    "Hands Free Operation"

Outside of a farm in North Carolina with the picture of a German Sheppard on it:

    "I make it to the fence in 2.8 seconds. Can you?"

Inside a K-Mart somewhere in the US:

    "Socks: Buy One Get One Free!"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to: info@signindustry.com.

Product Showcases


Wholesale ADA Signage for the trade only.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Contact us for a free sample and feel the quality. Backed by more than 65 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...


Presto Pop-Up Frames by Testrite!
A virtual high impact portable billboard. Great for displaying wide format digital output. Best quality Pop Up frames available anywhere. Made in the U.S.A. Super sharp price points.
Read on...


Laser Etched Sign, Edge Lit with LEDs
1/2" Cast Acrylic Laser Etched with Custom graphics,and edge lit with LEDs
Read on...


Step into the World of Global Sign Products and Services at the ISA International Sign Expo 2007
The International Sign Association (ISA) invites you to join us in Las Vegas April 11-14 for ISA International Sign Expo 2007 to be held at the Mandalay Bay Hotel and Convention Center. We’re expecting 22,000 attendees this year, with more than 1,700 exhibit booths representing sign suppliers and distributors at the world’s largest sign show! Enhance your technical, graphic and management skills by attending our educational programs, including 29 Discovery Seminar Series, seven digital-focused seminars and three discussion forums. We’ll feature a new online showcase linking exhibitors to attendees that you can find here: www.signexpo.org.
Read on...


BANNER STANDS for Solvent Digital printers. As low as $49.00 each
Click above for these and other featured products from JSI Sign Systems
Read on...



Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or
info@signindustry.com

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->


HP Designjet 9000 Print for Less Promotion
Take advantage of leading speed, quality and reliability with the HP Designjet 9000s printer and get up to $3,000 cash back!* This is a limited time offer. Give your clients up to 64'' wide output, at 176ft/hour**, for durable outdoor signs, banners, vehicle graphics, and more.
Read on...

Could your co-workers or friends use this newsletter?
If you have a friend or colleague who you think would be interested in receiving this newsletter, we encourage you to forward this message along to them. Or have them visit: Join Here


The Sign Industry Pros That Make All This Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.: www.advancecorp.com
  Alcan Composites: www.alcancompositesusa.com
  Graphtec America: www.graphtecusa.com
  Info-Lite LED: www.info-lite.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.Jetusa.com
  Roland DGA: www.rolanddga.com
  Saw Trax Mfg, Inc.: www.sawtrax.com
  SGIA: www.sgia.org
  Sheffield Plastics Inc: www.sheffieldplastics.com
  United States Sign Council (USSC): www.ussc.org
  Wasatch: www.wasatch.com
  Woodland-Sign Letters/Metal Letters: www.woodlandmanufacturing.com
  WrapVehicles.com- Car Wraps: www.wrapvehicles.com

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at: info@signindustry.com
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within SignIndustry.com

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