The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 3
Thursday, February 1st, 2007

In this issue:


Risk Management

    "Failure is the opportunity to begin again more intelligently."
      --- Henry Ford

Every now and then, we all mess up. We say the wrong thing, make a mistake in calculating an estimate, forget to return important phone calls, etc. The key is to remember what led to the screw up and make corrections for the next, upcoming situations.

Some mistakes are much larger than others and the price is greater because of the larger risk involved. It is at these moments that we question our decision-making and possibly stifle our confidence level.

    "Failure is delay, not defeat. It is a temporary detour, not a dead-end street."
      --- Knox Manning

I have a friend, (seriously, I have friends!), who was disgusted with the recent interview of a high school football player he read about. The football player told the reporter that he will play his four years in college before turning professional because he promised his mama.

My friend commented, "That is sweet and mushy and all, but this kid is only a high school freshman! What if he blows out his knee before even entering college? This kid is cocky and thinks he is Superman and doesn't have a clue what awaits him!"

    "We learn wisdom from failure much more than from success. We often discover what will do by finding out what will not do; and probably he who never made a mistake never made a discovery."
      --- Samuel Smiles

My friend was obviously upset by the naivety of this youngster, but the football player is optimistic about the future. We can learn from him by being less cautious in our business decisions, yet season those decisions with our life experiences. We may know the possibilities of "blowing out a knee," but we charge ahead with the full belief that we will succeed in the pros, while at the same time doing stretching exercises for our knee.

    "Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure, or nothing."
      --- Helen Keller

Taking risks in business doesn't mean that I have to gamble on my company's future. I can calculate the risks involved and when I clearly see that the reward is worth the risks, I know to move forward.

    "I've found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often."
      --- Brian Tracy

Risk avoidance is a safe plan for running your business. For example, you could sit still and avoid taking a risk to expand your business and increase your profits by learning vehicle vinyl wraps and diversifying your skill set in order to offer more to your customers. You could eliminate the discomfort of long hours learning something new and risking losing any existing customers.

On the other hand, you may be risking losing a larger portion of your customer base to a company that offers more. You see, your business is all about risk. Some low risk, some high and you have to decide which road to take. The point is that risk avoidance is often the low road.

    "There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction"
      --- John F. Kennedy

Advertiser - ISA International Sign Expo 2007
ISA International Sign Expo 2007
Step into the World of Global Sign Products and Services

The International Sign Association (ISA) invites you to join us in Las Vegas April 11-14 for ISA International Sign Expo 2007 to be held at the Mandalay Bay Hotel and Convention Center. We're expecting 22,000 attendees this year, with more than 1,700 exhibit booths representing sign suppliers and distributors at the world's largest sign show! Enhance your technical, graphic and management skills by attending our educational programs, including 29 Discovery Seminar Series, seven digital-focused seminars and three discussion forums. We'll feature a new online showcase linking exhibitors to attendees that you can find here:

For more information on the Expo, and to register for the show, go to: or contact ISA directly at (703) 836-4012 or

Feature Articles

Upcoming Developments in Industrial Inkjet for Display Graphics
By Chris Lynn, VP Sales & Marketing, Xaar Americas

The wide-format graphics industry has been transformed through the emergence over the past dozen years of digital inkjet printing technology.
Read the article...

Spot On - The State of Spot Colors in Inkjet Technology
By Jennifer LeClaire

The sign industry has been discussing spot colors for inkjet printers for over a decade. Are we getting any closer to quick-and-easy action?
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - Digital Signage 2007
Digital Signage 2007
Discovering the Power of Digital Signage,
Influencing Buyer Behavior and Increasing ROI

March 26 - 28, 2007 · The Standard Hotel, Los Angeles, CA

The 2007 Digital Signage Summit will feature back to back case studies across all industries on how to make better use of Digital Signage (DS) technology to increase your bottom line.

Hear from:

Learn About:

  • Laying the Framework and Considering Network Connection to Prepare for A Digital Signage Project
  • Using Interactivity for Digital Signs
  • Determining the Right Content
  • Benchmarking Best Practices for Enterprise Digital Signage
  • Understanding the Idea of Constituent Outreach
  • Using Digital Signage in the Global Retail Market
  • Understanding How Brands and Content Providers Evaluate Signage Partnership Opportunities
  • Integrating Digital Signage as a Part of the Overall Advertising Mix
  • Using the Partnership Model
To register call 1-800-882-8684 or visit us online at

Funny Signs

In a house near us there was a sign that read: (sent to us by D'Sign Shop, Aibonito Puerto Rico)

    "Beware of the Dog! Do not step on him"

In the window of a Travel Agency:

    "Please Go Away!"

In an ad for a swimwear store:

    "Our bikinis are exciting. They are simply the tops!"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Hem Your Printed Banners With The Banner CYCLONE™!
The Banner Cyclone™ installs double-sided banner tape into the hems fast, easily and automatically! Gain control over your jobs in-house, do a great job for your customers and save money. The Cyclone will hem you banners consistently, neatly and in a perfectly straight line every time! No puckers, bunches or waste. Click the title above to see a video demo, or call 800-845-5722.
Read on...

HP Designjet 9000 Print for Less Promotion
Take advantage of leading speed, quality and reliability with the HP Designjet 9000s printer and get up to $3,000 cash back!* This is a limited time offer. Give your clients up to 64'' wide output, at 176ft/hour**, for durable outdoor signs, banners, vehicle graphics, and more.
Read on...

Wholesale Only Awnings from AI Innovations
AI Innovations is the only source you need for Wholesale only Manufactured Awnings. AI Innovations is dedicated to helping you reduce overhead and increase your profits while growing your business. Manufacturing is based on intelligent design, custom fabrication, and advanced technology to achieve the highest level of service and quality in the industry. AI delivers on their trucks from multiple manufacturing facilities nationwide.
Read on...

Pro Vehicle Outlines 2007 by Digital Auto Library
Over 7100 accurately measured and scaled North American commercial, passenger and sport vehicle templates for use in selling, designing and installing basic vehicle graphics or Large Format Full Vehicle Wraps. Model years 1993-2007 included. Toll Free Techical support and custom digitization services. Considered by many to be the finest, most accurately detailed and extensive vehicle template library in the marketplace.
Read on...

Brightboard™ ­LCD Digital Display System
This state of the art Stand alone LCD Digital Display is available in sizes 19” to 42”. Pedestal, Wall mount, or ceiling mount configurations are ready to ship. Adding or changing messages are fast and simple. Play JPEG or MPEG full motion video. Portable affordable and easy to use. Everything needed for operation is included.
Read on...

MagicPak Retractable Special Dealer Pricing Packages
EXPOGO! offers MagicPak Retractable Banner System with banner case and LumaStar Halogen Light at terrific prices. Each unit comes complete with snap on shoulder strap, 50-watt halogen light and spare bulb that stores securely in the lid.
Read on...

Guardian Knife Guide from Saw Trax
Safer, more accurate and more cost effective than other knife guides! Score cut, plunge cut, angle cut and make repetitive cuts. The customized extrusion allows the user to easily line up the blade for trimming prints, by simply aligning the edge of the extrusion with the print edge. The extrusion has a lip to protect the user from contact with the knife bracket while in use. The knife bracket flairs on one side for quick and easy mounting of the knife on the extrusion. Cuts anything that you can cut with the knife! Two sizes available - 36'' for $79.95, 54'' for $99.95.
Read on...

Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

HP Designjet 9000 Print for Less Promotion
Take advantage of leading speed, quality and reliability with the HP Designjet 9000s printer and get up to $3,000 cash back!* This is a limited time offer. Give your clients up to 64'' wide output, at 176ft/hour**, for durable outdoor signs, banners, vehicle graphics, and more.
Read on...

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The Sign Industry Pros That Make All This Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  DMS- LED Displays:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters: Car Wraps:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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