The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 4
Thursday, February 15th, 2007

In this issue:



    "Time is the measure of business."
      --- Francis Bacon, Sr.

We've heard it said over and over again: "We all have the same 24 hours in a day, 365 days a year." What does that mean? Is that supposed to motivate a person into doing more with their time? Is it just another form of a guilt trip to light a fire under our rear ends?

Frankly, it is annoying, but true. Time management is all about using the same amount of time allotted to each of us, to the best of our abilities, for the sake of our priorities. The problem we all face is distinguishing our priorities from the priorities placed upon us by others and our business.

    "Drive thy business, let not that drive thee."
      --- Benjamin Franklin

When a business is created, a ferocious consumption of time begins. It doesn't happen instantly, but over time (pun intended!) the business that we manage begins to manage us. We then put in more time in order to free ourselves up from tasks that might take away our time. And the cycle continues.

    "The air is full of ideas. They are knocking you in the head all the time. You only have to know what you want, then forget it, and go about your business. Suddenly, the idea will come through. It was there all the time."
      --- Henry Ford

Thomas Watson, Sr., the founder of IBM, would spend hours every morning thinking. He wouldn't leave his house until he was satisfied with his thinking time. He often would not show up to his office at IBM headquarters until 10:00am. He was so convinced that taking time to just think would improve his company that he posted signs with the word "THINK" throughout the IBM offices.

Now, we might not have the luxury of thinking for three hours every morning, but we can all find some time in the week to think about how we spend our time and where we place our priorities.

    "Be courageous. I have seen many depressions in business. Always America has emerged from these stronger and more prosperous. Be brave as your fathers before you. Have faith! Go forward!"
      --- Thomas Alva Edison

Prioritizing our lives in such a way that the business of doing business is just that, then the internalizing of business and worries associated with that tend to diminish. We could never be totally free of the stress of business (sometimes a good thing!), but it is possible to redirect our energies to the areas in our lives that are most valuable to us.

    "Watch your thoughts, for they become words. Choose your words, for they become actions. Understand your actions, for they become habits. Study your habits, for they will become your character. Develop your character, for it becomes your destiny."
      --- Anonymous

Business owners are a special breed with special qualities. Sometimes it only takes a little nudge to remind them to take a quick inventory of their priorities. Whether it is family time, personal time, community time, or even more business time, we can all stand to step off of the treadmill for a short break and analyze our time commitments.

Make a mental note this week of where your time is going. Strive to trim off the "fluff" to free up more time for those things that count in your life. You do have control. You can make the changes.

    "The key is not to prioritize what's on your schedule, but to schedule your priorities."
      --- Stephen R. Covey

Advertiser - ISA International Sign Expo 2007
ISA International Sign Expo 2007
Step into the World of Global Sign Products and Services

The International Sign Association (ISA) invites you to join us in Las Vegas April 11-14 for ISA International Sign Expo 2007 to be held at the Mandalay Bay Hotel and Convention Center. We're expecting 22,000 attendees this year, with more than 1,700 exhibit booths representing sign suppliers and distributors at the world's largest sign show! Enhance your technical, graphic and management skills by attending our educational programs, including 29 Discovery Seminar Series, seven digital-focused seminars and three discussion forums. We'll feature a new online showcase linking exhibitors to attendees that you can find here:

For more information on the Expo, and to register for the show, go to: or contact ISA directly at (703) 836-4012 or

Feature Articles

The Same Old, Same Old Spells Disaster: Squeeze the Most Out of Your Advertising Budget Effectively
By Sean Scott

While monitoring this years budget and preparing for next years ad buy, make sure you're really looking at the results in an objective manner. Your budget is never big enough, so make sure you're following a well thought out plan and not just doing what you've always done.
Read the article...

Choosing the Right Sublimation Transfer Paper
By Arnold van Houtum

This article will provide objectivity for choosing the right sublimation transfer paper, based upon the insight of dye sublimation experts professional collective experience.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - Digital Signage 2007
Digital Signage 2007
Discovering the Power of Digital Signage,
Influencing Buyer Behavior and Increasing ROI

March 26 - 28, 2007 · The Standard Hotel, Los Angeles, CA

The 2007 Digital Signage Summit will feature back to back case studies across all industries on how to make better use of Digital Signage (DS) technology to increase your bottom line.

Hear from:

Learn About:

  • Laying the Framework and Considering Network Connection to Prepare for A Digital Signage Project
  • Using Interactivity for Digital Signs
  • Determining the Right Content
  • Benchmarking Best Practices for Enterprise Digital Signage
  • Understanding the Idea of Constituent Outreach
  • Using Digital Signage in the Global Retail Market
  • Understanding How Brands and Content Providers Evaluate Signage Partnership Opportunities
  • Integrating Digital Signage as a Part of the Overall Advertising Mix
  • Using the Partnership Model
To register call 1-800-882-8684 or visit us online at

Funny Signs

At a street crossing in San Francisco:

    "Blind Persons Cross Here"

At the snack bar of a hospital in Prince Georges County, Maryland:

    "Hospital Policy is to refuse service to hospital patients"

On a church marquee:

    "Honey I Shrunk the Sermon"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Exclusive LCD Dealerships Still Available In Some Areas
Become the dealer in your area for the hottest sign product on the market today and sell the highest quality, lowest price LCD Sign on the market! A SeeMySigns Exclusive LCD Dealership includes unsurpassed marketing support that will change the way you do business...FOREVER!
Read on...

RIP-2-Wrap with ORACAL
A three-day course that begins classroom-style featuring design tips, how to RIP files, color management techniques and how to print and laminate effectively, vehicle preparation and ways to succeed in the competitive business of vehicle wrapping. Days two and three are hands-on training using the proper application techniques for ORAJET™ vehicle wrapping products, including our RapidAir™ and CommandForm™ media, and ORAGUARD™ laminating films. Scheduled March 22-24, 2007 in Ft. Lauderdale, FL. Register Now!
Read on...

Mercury Retractable Banner Stands by Testrite!
Made in the U.S.A. Telescopic pole system for varying heights. Easy to use Hook Loop mounting system. Free travel bag. 24''-36''-48''-60'' widths. Price- single sided 36'' about $100 wholesale depending on quantity.
Read on...

Canon’s Highly Productive Range Of Large Format Printers
Introducing the IPF Series of Canon Printers: 12 color ink set, 42 inch borderless prints for just $5995. Includes stand and $2000 worth of starter inks! Plus a rebate of $1500. Automatic Switching between Black Inks for Matte and Gloss. Offer Good thru March 31, 2007 so call (866)660-9338 To Order!
Read on...

JSI Sign Systems February Monthly Specials
Click above for these and other featured products from JSI Sign Systems
Read on...

Register Today For Roland University March Workshops
Roland is proud to announce its March 2007 Roland University lineup featuring the new SOLJET Pro Series Workshop and the popular Roland wRAP Vehicle Graphics Workshop. These powerful two-day training sessions are taught by industry pros at our state-of-the-art Irvine, California training facility. Space is limited, so Register today!
Read on...

PSA Vinyl: Choose What You Use & We'll Share How You Compare
Web Consulting is offering a special summary of its 2005 edition of their popular U.S. PSA Vinyl Trends report in return for your participation in the 2006 survey. This is the most comprehensive study on the U.S. market for PSA vinyl, so please click the link above to take the survey. The special summary is provided as soon as you submit your results.
Read on...

Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

HP Designjet 9000 Print for Less Promotion
Take advantage of leading speed, quality and reliability with the HP Designjet 9000s printer and get up to $3,000 cash back!* This is a limited time offer. Give your clients up to 64'' wide output, at 176ft/hour**, for durable outdoor signs, banners, vehicle graphics, and more.
Read on...

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The Sign Industry Pros That Make All This Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  CASSTEK- CNC Routers & Lasers:
  DMS- LED Displays:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Oracal USA:
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters: Car Wraps:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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