SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 5
Thursday, March 1st, 2007

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In this issue:

 

Love and Learn

    "Everybody can be great... because anybody can serve. You don't have to have a college degree to serve. You don't have to make your subject and verb agree to serve. You only need a heart full of grace. A soul generated by love."
      --- Martin Luther King Jr.

In every successful occupation is the desire to do the work required of that occupation. A doctor becomes a doctor because of a desire to help people. A police officer becomes one to catch bad guys. A chef learns to cook to provide great meals, a builder to build great buildings, and a sign maker to provide great signs.

This is the way it should be, but this is not always the case. In every industry there are those who enter the field with nothing but dollar signs branded on their brains. The chief (and only) goal is to make money. These are the "fly-by-nights" that typically don't last long in our or any other industry.

    "Not everything that can be counted counts and not everything that counts can be counted."
      --- Albert Einstein

People in our industry who have paid their dues and made their mark are the ones who serve as examples for the new start-ups to follow. Like the sign painter who served as an apprentice for several years before going out on his own and establishing a foundation for his craft because of the love of his work, or the neon professional who learned their craft inside and out and created a reputation that secured their work for the rest of their life.

It is the quality of your expertise that counts in the eyes of the customer. It is the knowledge you've acquired that matters most to your team members, your peers, your suppliers, and your customers that profits all involved with your trade.

    "Where the spirit does not work with the hand, there is no art."
      --- Leonardo da Vinci

As technology advances, it is becoming easier for someone new to the sign industry to purchase a fancy printer, some vinyl, and open a sign shop. They may have some financial backing that allows them to advertise to the masses in their area or they may get lucky and land a large contract. Obviously, without the background skills and experience, these folks end up hurting themselves, the customers, and our industry.

    "A man had better starve at once than lose his innocence in the process of getting his bread."
      --- Henry David Thoreau

The greenhorns unwilling to learn a craft will always come and go. Our biggest concern should be the lack of knowledge gathering and training that we deprive ourselves. Since we know that technological advances are occurring daily in our industry and that customer needs are always changing, doesn't it make sense that we should do all that we can to stay up with (or ahead) of these changes?

    "It is only the ignorant who despise education."
      --- Publius Syrus

Begin today the habit of learning more about your industry. If you haven't already, subscribe to the various trade publications, bookmark SignIndustry.com, search the Internet for new products that are coming, etc. Put in your day planner time to wake up your brain and study the industry.

You may want to consider offering classes to teach your team members or new start-up companies in the area, or attend seminars during the various trade shows. These things will help you to learn and keep your mind alert and open to new trends.

    "Learning is ever in the freshness of its youth, even for the old."
      --- Aeschylus

By learning more about your profession, you can increase the gap between those who chase the dollar and those who follow their dreams. Increase your skills and knowledge, and the money will follow.


Advertiser - ISA International Sign Expo 2007
ISA International Sign Expo 2007
Step into the World of Global Sign Products and Services

The International Sign Association (ISA) invites you to join us in Las Vegas April 11-14 for ISA International Sign Expo 2007 to be held at the Mandalay Bay Hotel and Convention Center. We're expecting 22,000 attendees this year, with more than 1,700 exhibit booths representing sign suppliers and distributors at the world's largest sign show! Enhance your technical, graphic and management skills by attending our educational programs, including 29 Discovery Seminar Series, seven digital-focused seminars and three discussion forums. We'll feature a new online showcase linking exhibitors to attendees that you can find here: www.signexpo.org.

For more information on the Expo, and to register for the show, go to:
www.signexpo.org or contact ISA directly at (703) 836-4012 or meetings@signs.org.

Feature Articles

Back to School: The Value of Learning to Wrap Vehicles
By Johnny Duncan

Faster, more affordable printers, easier to handle vinyl materials, and an unlimited supply of customers is causing more sign shops to consider adding vinyl vehicle wraps to their menu of business services.
Read the article...


The Venerable Vector Graphic - Supreme Sublimation
By Mike Daw

With the power of vectors behind you, you can make everything from coasters to billboards. Using the powerful vector format in your arsenal will scale up your workflow to any size you want.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
      View the archive now

Advertiser - Digital Signage 2007
Digital Signage 2007
Discovering the Power of Digital Signage,
Influencing Buyer Behavior and Increasing ROI

March 26 - 28, 2007 · The Standard Hotel, Los Angeles, CA
www.iqpc.com/NA-11167-001/si

The 2007 Digital Signage Summit will feature back to back case studies across all industries on how to make better use of Digital Signage (DS) technology to increase your bottom line.

Hear from:
REUTERS AMERICA, INC. | AMERICAN HONDA MOTOR | ACCUWEATHER, INC. | MEDIA PLACE (a Harley-Davidson, Inc case-study)| BORDERS GROUP, INC. | NIKE | THE WEATHER CHANNEL INTERACTIVE | MAYO CLINIC | UNIVERSITY OF ALABAMA | BIRMINGHAM | CANADIAN BROADCASTING CORPORATION (CBC) | NASTECH PHARMACEUTICAL COMPANY, INC. | HONEYWELL ADI

Learn About:

  • Laying the Framework and Considering Network Connection to Prepare for A Digital Signage Project
  • Using Interactivity for Digital Signs
  • Determining the Right Content
  • Benchmarking Best Practices for Enterprise Digital Signage
  • Understanding the Idea of Constituent Outreach
  • Using Digital Signage in the Global Retail Market
  • Understanding How Brands and Content Providers Evaluate Signage Partnership Opportunities
  • Integrating Digital Signage as a Part of the Overall Advertising Mix
  • Using the Partnership Model
To register call 1-800-882-8684 or visit us online at www.iqpc.com/NA-11167-001/si

Funny Signs

On the back of a commercial truck owned by a Venetian Blind and Drapery company (sent to us by Vincent Forte of Marktech Optoelectronics):

    "BLIND MAN DRIVING"

At a Dairy Queen in Georgia:

    "Scream Until Daddy Stops The Car!"

On the sign of the Ponderosa Veterinary Hospital:

    "Spray or Neuter Your Best Friend"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to: info@signindustry.com.

Product Showcases


Customers want the superior strength of MAKROLON® SL Polycarbonate Sheet, from Sheffield Plastics Inc.
Wind, hail, storms, blowing debris and vandals are just a few of the reasons why your customers demand nothing less than the superior strength of MAKROLON® SL Polycarbonate Sheet in their signage. Achieve brighter whites, less yellowing and superior light transmission. Your signs will last longer and look better. Backed by a 10-year limited warranty. Nothing is tougher than MAK™. Sheffield Plastics Inc. is a Bayer MaterialScience Company. Clearly the Right Choice.
Read on...


ISA International Sign Expo 2007- Step into the World of Global Sign Products and Services
The International Sign Association (ISA) invites you to join us in Las Vegas April 11-14 for ISA International Sign Expo 2007 to be held at the Mandalay Bay Hotel and Convention Center. We’re expecting 22,000 attendees this year, with more than 1,700 exhibit booths representing sign suppliers and distributors at the world’s largest sign show! Enhance your technical, graphic and management skills by attending our educational programs, including 29 Discovery Seminar Series, seven digital-focused seminars and three discussion forums. We’ll feature a new online showcase linking exhibitors to attendees that you can find here: www.signexpo.org.
Read on...


Outdoor/Indoor Business Card Holder. See us at the ISA Sign Expo in booth 2522
The Card Caddie is a great way to effortlessly promote your business! It's a weatherproof business card dispenser that firmly attaches with a secure bond. The Card Caddie is always working...even when you're not!
Read on...


Coro-Claw Corrugated PVC Flute Cutter
This handy flute cutter is something you absolutely need if you work with any kind of corrugated PVC such as Coroplast®. You can cut along the flutes or score along the flutes to make a stand or cover. Every shop needs at least one! Our cutter is about half the cost of other cutters and has an angled blade that makes it easier for cutting full sheets. Introductory price is $11.95
Read on...


Wholesale Only Sign Cabinets from AI Innovations
A complete line of Extruded Sign Cabinets with a variety of options to choose from including Architectural, Post and Panel, Routed Aluminum or Polycarve and Flex, or Rigid Faces. Whether you need a custom illuminated cabinet or something standard, AI Innovations is the only Source you need when it comes to Wholesale Only Sign Cabinets.
Read on...


Wide Format Laminators and Specialty Films from Laminator.com
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. SignIndustry.com users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from Laminator.com today!
Read on...


FC7000 Series Cutters from Graphtec
High quality results demand the highest-quality product available. Efficient, durable, and amazingly accurate, the new FC7000 series goes beyond any cutter currently on the market in terms of value and return on your investment.
Read on...



Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or
info@signindustry.com

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->


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The Sign Industry Pros That Make All This Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.: www.advancecorp.com
  Alcan Composites: www.alcancompositesusa.com
  CASSTEK- CNC Routers & Lasers: www.casstek.com
  DMS- LED Displays: www.colorledsigns.com
  Graphtec America: www.graphtecusa.com
  HP: www.hp.com
  Info-Lite LED: www.info-lite.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.Jetusa.com
  Laminator.com: www.Laminator.com
  Oracal USA: www.Oracal.com
  Roland DGA: www.rolanddga.com
  Saw Trax Mfg, Inc.: www.sawtrax.com
  SGIA: www.sgia.org
  Sheffield Plastics Inc: www.sheffieldplastics.com
  United States Sign Council (USSC): www.ussc.org
  Wasatch: www.wasatch.com
  Woodland-Sign Letters/Metal Letters: www.woodlandmanufacturing.com
  WrapVehicles.com- Car Wraps: www.wrapvehicles.com

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at: info@signindustry.com
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within SignIndustry.com

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