SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 6
Thursday, March 15th, 2007

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In this issue:

 

We Have Nothing to Fear

    "And while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department."
      --- Andrew Carnegie

Fear can make wimps of us all. Fear has a crippling affect on a business and can destroy one's health. Left unchecked, fear will paralyze the mind and body leaving a shell of a person to meander through the motions of life.

The good news is that fear can be turned into a positive giving a person renewed energy and strength. You remember the "fight or flight" reflex: you can either run or grit your teeth and dig in.

    "I am certainly not one of those who need to be prodded. In fact, if anything, I am the prod."
      --- Winston Churchill

Every industry has mavericks that take action and create new, profitable forms of business. Then, everyone else reacts. Some get fearful and just try to stay afloat while others attempt to get a piece of the maverick's pie.

Ever so often, take a step away from the business and look at the industry as a whole. Try to predict where the market is heading and what new products might be the next big bang (sounds easy enough!). The key here is to look at your business from a different perspective with a true entrepreneur's eye.

    "A public-opinion poll is no substitute for thought."
      --- Warren Buffett

The stock market has been anything but steady these past few weeks. Many "experts" fear that panic may set in and cause a sell-off that could cripple the US economy.

If you were to listen to just a small portion of the nightly news when the market dropped over 400 points, it would cause a person to sell the house, the kids, and the dog, and find a hole to crawl into. Step number one to rid fear from your business is to stay away from the doomsayers and people with bad attitudes.

    "Effort only fully releases its reward after a person refuses to quit."
      --- Napoleon Hill

Years ago, security personnel at Pan Am were concerned about the number of miniature bottles of liquor that were disappearing, so they rigged a clock device to the liquor cabinet to record times of the thefts. A flight attendant heard the ticking and thought it was a bomb on board. The captain rerouted the plane to Berlin where passengers were evacuated via emergency exits. Unscheduled landing: $15,000. Little bottles of liquor: 35 cents each. Look on the security manager's face: priceless.

Step number two is don't give up, but don't just work harder either. Your greatest asset is your brain so use it to get creative. Don't panic. Panic costs money. Do creative exercises; brainstorm on paper and with your team members.

    "I read about eight newspapers in a day. When I'm in a town with only one newspaper, I read it eight times."
      --- Will Rogers

Step number three is take steps to increase your industry knowledge and business savvy and invent new ways to outthink your competition, new economic conditions, or industry changes. Between the Internet, trade magazines, trade associations, and the good ole public library, you should never run out of good material for increasing your industry knowledge. Remember, knowledge combats fear!


Advertiser - ISA International Sign Expo 2007
ISA International Sign Expo 2007
Step into the World of Global Sign Products and Services

The International Sign Association (ISA) invites you to join us in Las Vegas April 11-14 for ISA International Sign Expo 2007 to be held at the Mandalay Bay Hotel and Convention Center. We're expecting 22,000 attendees this year, with more than 1,700 exhibit booths representing sign suppliers and distributors at the world's largest sign show! Enhance your technical, graphic and management skills by attending our educational programs, including 29 Discovery Seminar Series, seven digital-focused seminars and three discussion forums. We'll feature a new online showcase linking exhibitors to attendees that you can find here: www.signexpo.org.

For more information on the Expo, and to register for the show, go to:
www.signexpo.org or contact ISA directly at (703) 836-4012 or meetings@signs.org.

Feature Articles

Navigating To Complete Color Workflow Management
By Mike Adams

The explosion of digital imaging and printing in the sign industry has left many in the business in something of a conundrum. Here's this wonderful new machine on the floor that did such incredible things at the tradeshow, but how do you make it do them, do them consistently, and do them profitably?
Read the article...


Lenticular and 3D Commercial Sign Applications
By Izzy Bromberg

Studies have shown that 3D increases the stopping power of advertisements by as much as five times and increases the staying power by four times in relation to 2D ads.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
      View the archive now

Advertiser - Digital Signage 2007
Digital Signage 2007
Discovering the Power of Digital Signage,
Influencing Buyer Behavior and Increasing ROI

March 26 - 28, 2007 · The Standard Hotel, Los Angeles, CA
www.iqpc.com/NA-11167-001/si

The 2007 Digital Signage Summit will feature back to back case studies across all industries on how to make better use of Digital Signage (DS) technology to increase your bottom line.

Hear from:
REUTERS AMERICA, INC. | AMERICAN HONDA MOTOR | ACCUWEATHER, INC. | MEDIA PLACE (a Harley-Davidson, Inc case-study)| BORDERS GROUP, INC. | NIKE | THE WEATHER CHANNEL INTERACTIVE | MAYO CLINIC | UNIVERSITY OF ALABAMA | BIRMINGHAM | CANADIAN BROADCASTING CORPORATION (CBC) | NASTECH PHARMACEUTICAL COMPANY, INC. | HONEYWELL ADI

Learn About:

  • Laying the Framework and Considering Network Connection to Prepare for A Digital Signage Project
  • Using Interactivity for Digital Signs
  • Determining the Right Content
  • Benchmarking Best Practices for Enterprise Digital Signage
  • Understanding the Idea of Constituent Outreach
  • Using Digital Signage in the Global Retail Market
  • Understanding How Brands and Content Providers Evaluate Signage Partnership Opportunities
  • Integrating Digital Signage as a Part of the Overall Advertising Mix
  • Using the Partnership Model
To register call 1-800-882-8684 or visit us online at www.iqpc.com/NA-11167-001/si

Funny Signs

Sign on a construction site:

    "The Spare Key to the First Aid Room is available in the First Aid Room"

As seen on the window of a barber shop in Columbia, SC:

    "During vacation of owner, a competent hair stylist will be here."

At a bookstore:

    "Rare, out-of-print, and nonexistent books"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to: info@signindustry.com.

Product Showcases


Exclusive LCD Dealerships And Much More From SeeMySigns!
SeeMySigns Exclusive Dealers are now selling the hottest LCD Sign products on the market, digital sign content, custom web design, custom printing and more...all from their own custom web site. Become the dealer for your area before your competition does!
Read on...


Register for a FREE Tradeshow Pass to the ISA International Sign Expo
The International Sign Association (ISA) invites you to attend Sign Expo 2007 in Las Vegas April 11-14 at the Mandalay Bay Hotel and Convention Center. With more than 1,700 exhibit booths representing sign suppliers and distributors at the world’s largest sign show, you don't want to miss this event. Click the link above to register for FREE!
Read on...


Classic Banner Stands by Testrite!
Made in the U.S.A. Telescopic aluminum poles. Easy to use hanging systems. Round, square, and travel bases available. One sided and two sided models. Retractable banner stands also available. Great quality & sharp price points.
Read on...


Power Graphics Volume 3 from Digital Art Solutions
Representing innovative concepts for the creation of blistering hot custom graphics. This production ready product was designed as a tool for creating original signage, award layouts, vehicle graphics, promotional or event graphics, apparel graphics and logos. This fresh collection elevates the standard with 816 unique clipart images and 360 extraordinary design templates in 11 categories including: Rebel, Gangsta, Speed, Off Road, Flames and more.
Read on...


Roland Color -- Spot Color Matching Made Easy
Roland inkjet printers and printer/cutters include new VersaWorks 2.2, packed with upgrades including Roland Color, Roland’s exclusive new spot color fidelity system, plus variable data printing and more. Learn More
Read on...


JSI Sign Systems Equipment and Supply Specials for March 2007
Click above for these and other featured products from JSI Sign Systems
Read on...


New Estimating / Business Management Software - Cyrious Control Out-of-the-Box©
This new version dramatically decreases user setup time & reduces the cost of an estimating / business management solution by 50 - 60 %. Cyrious will be showcasing this new version at the upcoming ISA Expo at booth #3845. Not attending the show? That's ok, request a free demo today! Call 1-800-552-1418 or visit www.cyrious.com.
Read on...



Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or
info@signindustry.com

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->


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The Sign Industry Pros That Make All This Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.: www.advancecorp.com
  Alcan Composites: www.alcancompositesusa.com
  CASSTEK- CNC Routers & Lasers: www.casstek.com
  DMS- LED Displays: www.colorledsigns.com
  Graphtec America: www.graphtecusa.com
  HP: www.hp.com
  Info-Lite LED: www.info-lite.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.Jetusa.com
  Laminator.com: www.Laminator.com
  Oracal USA: www.Oracal.com
  Roland DGA: www.rolanddga.com
  Saw Trax Mfg, Inc.: www.sawtrax.com
  SGIA: www.sgia.org
  Sheffield Plastics Inc: www.sheffieldplastics.com
  United States Sign Council (USSC): www.ussc.org
  Wasatch: www.wasatch.com
  Woodland-Sign Letters/Metal Letters: www.woodlandmanufacturing.com
  WrapVehicles.com- Car Wraps: www.wrapvehicles.com

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at: info@signindustry.com
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within SignIndustry.com

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