The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 7
Monday, April 2, 2007

In this issue:


Fear of Success

    "Forward, as occasion offers. Never look round to see whether any shall note it…. Be satisfied with success in even the smallest matter, and think that even such a result is no trifle."
      --- Marcus Aurelius

Some business people actually fear success. They see the challenge of the chase for success, but once they are close to the prize their efforts ease off and they seek other challenges. Psychologists claim that these are usually the same people that when dating, they prefer to dump the other person as opposed to being dumped.

These experts say that the fear of success is a fear that you will accomplish all that you set out to, but that you still won't be happy, content, or satisfied once you reach your goal.

    "It is strange the way the ignorant and inexperienced so often and so undeservedly succeed when the informed and the experienced fail."
      --- Mark Twain

While we plan, hope, pray, and wish for success, the actual achievement of a goal frightens the dickens out of some business owners. They pay the bills and can get by, always teetering on the verge of success, and even become envious if less-deserving businesses land lucrative contracts.

    "But be not afraid of greatness: some men are born great, some achieve greatness, and some have greatness thrust upon them."
      --- William Shakespeare

One solution to overcoming the fear of success is to ask the question: What will happen if I succeed? Don't focus on what you hope will happen or what you fear might happen, but realistically consider what probably will happen. When you achieve your goal, then what? What else will change?

It's rare that a goal is all candy and nuts. Success requires change, and change has both positive and negative consequences. Truthfully acknowledge the outcome of a reached goal and see yourself in the state of success.

    "Forecasting is very difficult-especially if it is about the future. He who lives by the crystal ball soon learns to eat ground glass."
      --- Edgar Fiedler

Sometimes people claim to want to succeed at something but they may overlook the reality that the negatives outweigh the positives. One way to overcome this problem is to consciously think about what those negatives are, and then confront them one by one. Confronting a negative side effect could mean figuring out how to eliminate it completely, or it could mean just accepting it and learning to live with it.

It's certainly helpful to focus on the positive side of a goal. But don't forget to take an occasional survey of the dark side and accept that you're going to have to deal with that as well.

    "It doesn't matter how many times you fail. It doesn't matter how many times you almost get it right. No one is going to know or care about your failures, and neither should you. All you have to do is learn from them and those around you because... All that matters in business is that you get it right once. Then everyone can tell you how lucky you are."
      --- Mark Cuban

Asking, "What will happen if I succeed?" can solve this problem because it focuses your conscious attention on those fears. Fear has a tendency to shrink under direct examination, making it easier for you to take action.

Some people dislike the word "fear" with respect to their own behavior - don't get hung up on the exact wording; call it "avoidance behavior" if that's more to your liking. The key here is to dig into the fear of success little by little overcoming your fear with each dig.


Advertiser - ISA International Sign Expo 2007
ISA International Sign Expo 2007
Step into the World of Global Sign Products and Services

The International Sign Association (ISA) invites you to join us in Las Vegas April 11-14 for ISA International Sign Expo 2007 to be held at the Mandalay Bay Hotel and Convention Center. We're expecting 22,000 attendees this year, with more than 1,700 exhibit booths representing sign suppliers and distributors at the world's largest sign show! Enhance your technical, graphic and management skills by attending our educational programs, including 29 Discovery Seminar Series, seven digital-focused seminars and three discussion forums. We'll feature a new online showcase linking exhibitors to attendees that you can find here:

For more information on the Expo, and to register for the show, go to: or contact ISA directly at (703) 836-4012 or

Feature Articles

Finding a Way: Technology Meets Hotel Wayfinding
By Johnny Duncan

Wayfinding signs, at least those used to direct hotel guests to various seminar rooms, were usually either a chalkboard or a felt board sign with letters stuck on them. Today, with new technology available for wayfinding signs, businesses are taking advantage of more efficient signage to direct customers.
Read the article...

Complex Wraps Demand Advanced Techniques, Part I
By Jennifer LeClaire

Not all vehicle wraps are created equal ­ some are far more complex than others. Discover what you need to know to tackle even the most complex wraps with confidence.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - HP Spring into Solvent Promotion
HP Spring into Solvent Promotion
Get $1,000 to $4,000 cash back* when you buy an HP Designjet 8000sr, 9000s or 10000s solvent printer and take your outdoor printing to new heights!

This is the best time yet to take advantage of the leading speed**, quality and reliability—not to mention huge profitability potential—of HP's breakthrough Designjet 8000sr, 9000s and 10000s solvent printers. Why? Because of HP's new Spring into Solvent Promotion, offering:

BIG spring savings!

  • $4,000 cash-back* when you buy an HP Designjet 10000s or HP Designjet 9000s printers
  • $1,000 cash-back* when you buy an HP Designjet 8000sr printer
The HP Spring into Solvent Promotion is only good from March 15 through July 15, 2007. So don't wait, find out more today!

Want to see an HP Designjet solvent printer in action? Participate in the HP Digital Signmaking Tour!

Funny Signs

Sign on motorway garage:

    "Please do not smoke near our petrol pumps. Your life may not be worth much but our petrol is"

In a Czechoslovakian tourist agency:

    "Take one of our horse-driven city tours -- we guarantee no miscarriages."

Outside of a Mexico City disco:

    "Members and Non-Members Only"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

CorelWorld 2007 Set for June: Discounts for All, Free for One
The CorelWorld User Conference enters its 17th season, June 24-27 in San Diego, with a pronounced emphasis on signmaking and other forms of specialty output. Four days and three tracks of seminars, Corel users will get to learn from the experts, watch the most talented illustrators, and meet fellow users and peers in a relaxed and supportive atmosphere. All readers are eligible to take $50 off of the registration price, and if you enter the SignIndustry & CorelWorld Sweepstakes, you could find yourself attending for free.
Read on...

Register for a FREE Tradeshow Pass to the ISA International Sign Expo
The International Sign Association (ISA) invites you to attend Sign Expo 2007 in Las Vegas April 11-14 at the Mandalay Bay Hotel and Convention Center. With more than 1,700 exhibit booths representing sign suppliers and distributors at the world’s largest sign show, you don't want to miss this event. Click the link above to register for FREE!
Read on...

Attend ORACAL's Professional Wrapping Academy
The ORACAL Professional Wrapping Academy is designed to educate attendees on the best practice methods in applying ORAJET digital media and ORAGUARD laminate film. This two-day hands-on course also covers the business aspects of excelling in the competitive vehicle wrap market. Join us to get hands-on instruction of critical installation techniques. Visit for a Professional Wrapping Academy near you!
Read on...

The Big Kahuna in Cutting Plotters- Graphtec America
Consistent, high quality results. Long-term reliability and durability. Speed, media versatility and ultimate precision - that's what you can expect from the FC7000 series. Available in 4 widths: 30, 42, 54, and 64 inches, for media up to 36, 48, 60, and 72 inches wide, respectively. The FC7000 is the only logical choice for a high performance, professional quality cutting system.
Read on...

Expand and Improve your Product Line with Channel Letters from AI Innovations
Count on AI Innovations for Wholesale Only Channel Letters. At AI you can choose from, front lit, back lit, flat cut out aluminum, and stud mount acrylic letters. All letters are available in a variety of colors and styles. Whether you need something custom or standard, AI is the only source you need for wholesale only channel letters.
Read on...

Guardian Knife Guide from Saw Trax
Safer, more accurate and more cost effective than other knife guides! Score cut, plunge cut, angle cut and make repetitive cuts. The customized extrusion allows the user to easily line up the blade for trimming prints, by simply aligning the edge of the extrusion with the print edge. The extrusion has a lip to protect the user from contact with the knife bracket while in use. The knife bracket flairs on one side for quick and easy mounting of the knife on the extrusion. Cuts anything that you can cut with the knife! Two sizes available - 36'' for $79.95, 54'' for $99.95.
Read on...

Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
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The Sign Industry Pros That Make All This Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  CASSTEK- CNC Routers & Lasers:
  DMS- LED Displays:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Oracal USA:
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters: Car Wraps:

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- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
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