The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 8
Monday, April 16, 2007

In this issue:


A Change in Attitude

    "You can't build a strong corporation with a lot of committees and a board that has to be consulted every turn. You have to be able to make decisions on your own."
      --- Rupert Murdoch

Making decisions on your own is one of the responsibilities of being the person in charge. As head honcho, you may bask in the perks associated with leadership, but eventually, when the fun hits the fan or the buck makes a stop with you, it is time for action. You and only you have to make the call.

How can you handle the moments? The one key component found in all successful leaders and decision makers that keeps them holding onto their sanity when duty calls for them to make critical decisions, is positive thinking.

    "Sandwich every bit of criticism between two thick layers of praise."
      --- Mary Kay Ash

Since the world is full of the doomsayers and "the sky is falling" type of people, establishing and holding onto a positive mental attitude is essential to the success of your business. You have no room for influence from negative people in your life. There is enough to running a business without the whiners and complainers throwing obstacles your way.

Giving in to negative forces saps away precious energy and offers no profitable benefit to your company.

    "The only yardstick for success our society has is being a champion. No one remembers anything else."
      --- John Madden

Holding the reins to your business places you in a position to positively impact the lives of others as well. Your actions, how you conduct business, is being observed by your teammates, your competition, and your vendors. Being the one who calms the storms in your business sends a signal throughout your company that a positive attitude is the only attitude the company will tolerate.

Make it a habit of being positive at all times, in work and at home. As motivational speaker and author, Brian Tracey once said, "When someone asks you how you are doing, simply say 'Great' or 'Wonderful.' Don't tell them your problems because 80% of the people you share them with don't care and the other 20% are kind of glad you have the problems anyway."

    "Willingness to change is strength, even if it means plunging part of the company into total confusion for a while."
      --- Jack Welch

If you've been pretty pessimistic in the recent past, there is time to change. This cannot be a gradual change, but a full-blown, overnight conversion. Peers and teammates might not understand or know what to make of it because a change in attitude requires radical measures.

Starting today, do whatever it takes to increase your PMAI (Positive Mental Attitude Intensity). Check out CDs or books from the library and read or listen to several times. Make yourself see positive aspects of all of your business situations. Look for the positive in the people you work with, and with your customers. Make a strong effort to improve your attitude and think positive thoughts from the time you wake up and throughout the day, about your business and your life.

    "Each day is a special gift from God, and while life may not always be fair, you must never allow the pains, hurdles, and handicaps of the moment to poison your attitude and plans for yourself and your future."
      --- Og Mandino

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April 25th in Denver and May 16th in Atlanta

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For more information go to: or contact Dan Marx at 703.359.1376 or

Feature Articles

Printers’ Challenges in Meeting Fire Codes
By Dr. Phil Age & Professor Jean K Dilworth

All printed banners, wall coverings, display booth fabrics, table skirts, tents, awnings, carpeting, window treatments, interior furnishing and vinyl-coated fabrics are required to meet flame-retardant standards for homes, offices or other assembly places (Flammable Fabrics Act, 1953). The challenges of meeting these fire standards and codes have increased with the development of new synthetic fibers and the ink applications to these fibers, which create a liability risk for the specialty printer.
Read the article...

Heat Transfer Machines Are One Hot Topic
By James Ortolani

Exploring the choices in heat presses offers many choices. This will show the different types to find the right choice for your budget and application.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - HP Spring into Solvent Promotion
HP Spring into Solvent Promotion
Get $1,000 to $4,000 cash back* when you buy an HP Designjet 8000sr, 9000s or 10000s solvent printer and take your outdoor printing to new heights!

This is the best time yet to take advantage of the leading speed**, quality and reliability—not to mention huge profitability potential—of HP's breakthrough Designjet 8000sr, 9000s and 10000s solvent printers. Why? Because of HP's new Spring into Solvent Promotion, offering:

BIG spring savings!

  • $4,000 cash-back* when you buy an HP Designjet 10000s or HP Designjet 9000s printers
  • $1,000 cash-back* when you buy an HP Designjet 8000sr printer
The HP Spring into Solvent Promotion is only good from March 15 through July 15, 2007. So don't wait, find out more today!

Want to see an HP Designjet solvent printer in action? Participate in the HP Digital Signmaking Tour!

Funny Signs

Seen at the Newark Animal Hospital in Newark, DE, which happens to be surrounded by car dealerships:


In a Los Angeles dance hall:

    "Good clean dancing every night but Sunday."

A sign in an Asian seafood store in Madison, Wisconsin:

    "Crap - .79/lb"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Canon’s Highly Productive Range Of Large Format Printers
Introducing the IPF Series of Canon Printers: 12 color ink set, 42 inch borderless prints for just $5995. Includes stand and $2000 worth of starter inks! Plus a rebate of $1000. Automatic Switching between Black Inks for Matte and Gloss. Offer Good thru April 30, 2007 so call (866)660-9338 To Order!
Read on...

Aluminum Bulletin & Poster Sign Holders by Testrite!
Highest quality 22'' x 28'' poster holders, snap frames, wall models, pedestal models, A- frames, catalog stands, mightee mount sign stands. Made in the U.S.A. Great quality & sharp price points.
Read on...

New VersaCAMM's Plus ISA Preview and More from Roland
The best-selling inkjet in the history of durable graphics is now better than ever! Discover the exciting new VersaCAMM VPs, save $5000 on an AdvancedJET AJ-1000, and catch all the other Roland news. Learn More
Read on...

DuraGraphix™ Vinyl BannerJet from IJ Technologies
A durable 17mil scrim blockout vinyl that is water resistant, tear proof and crack resistant media that can be sewn and grommeted for outdoor/indoor banner use. Designed for use with dye, pigment, and eco-solvent ink systems DuraGraphix VBJ has a matte finish coating applied to a flame retardant base and is also available in a double sided format. Typical uses include high impact P.O.P. displays, outdoor/indoor banners, signs and trade show graphics.
Read on...

Visit JSI Sign Systems April Monthly Specials to save money today on sign supplies and equipment
Click above for these and other featured products from JSI Sign Systems
Read on...

Advertise a product showcase for just $90 per month. Get with the program!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Sign Industry Pros That Make All This Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  CASSTEK- CNC Routers & Lasers:
  DMS- LED Displays:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Oracal USA:
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sawgrass Technologies:
  Sheffield Plastics Inc:
  Southwestern Signs:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

(c)2007 |
Worldwide Rights Reserved.

*U.S. residents only. Cash-back provided by mail-in rebate available for eligible purchases made March 15, 2007 through July 15, 2007. Additional restrictions apply. Void where prohibited, taxed, or restricted by law. For qualifying product options, terms and conditions, and claim form, visit
**Compared to other large-format printers within the same price range. Based on the recognized standard printing mode in the digital print industry—720 dpi with four passes per color on vinyl media—published by manufacturers as of December 2005.