The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 9
Tuesday, May 1, 2007

In this issue:


Dare To Be Great!

    "Conformity makes everything easier, if you can still breathe."
      --- Mason Cooley

Years ago, there was a man here in Florida by the name of Glenn Turner. It has been said that he turned $5,000 to $300 million in five years. He was indeed very wealthy. He was later jailed on some pyramiding charges. Aside from his past, his message that inspired millions is relevant today: "Dare To Be Great!"

Those four words can turn people into individuals who don't conform, but who think outside, around, and in between the box. These are the folks who take their businesses to heights that others can only dream of.

    "No matter who says what, you should accept it with a smile and do your own work."
      --- Mother Teresa

You may have heard the story of the old man and young boy walking across the mountains in Columbia. As they moved from town to town, they heard various comments. When the old man was riding the donkey, people would say, "how rude of that man to ride the donkey while the boy walks." The old man and boy heard this and soon the boy was riding the donkey. Later, they heard, "the boy should let the old man ride the donkey." So, they decided neither would ride.

Then, they overheard, "what fools, walking when they have a good donkey to ride." They both got up on the donkey and later heard, "how cruel to put such a load on that animal." Finally, the boy and the old man carried the donkey over their heads. They came to a river and lost their grips on the donkey and it drowned. The moral: If you let others dictate how you should go through life, you may as well kiss your ass goodbye.

    "Conformity is the jailer of freedom and the enemy of growth."
      --- John Fitzgerald Kennedy

When you cut your own path, you're usually thought of as weird or someone who just doesn't understand business. But, take a look back in time at all of the great businesses created and notice how they didn't keep to the beaten path. Look at people like Fred Smith who started Federal Express, Herb Kelleher of Southwest Airlines, and of course, Bill Gates, Microsoft. These are pioneers in their fields and all ignored the naysayers.

    "If you're a car salesman, and someone says "This is a terrible car, I'm not buying it," it doesn't mean they hate you. They just don't like your product. I think that's a mistake a lot of people in show business make.. they're so tied to their act they take everything personally."
      --- Jay Leno

Your business is an extension of you. It is difficult to not take a complaint or criticism regarding your company to heart. But try to remember this: some criticism may be constructive and worth listening to, some is not. Learn the difference and your business will never stop growing.

    "When I was on my way to the podium a gentleman stopped me and said I was as good a politician as I was an actor. What a cheap shot."
      --- Arnold Schwarzenegger

Advertiser - The 2007 SGIA Imaging Symposium
The 2007 SGIA Imaging Symposium
May 16th in Atlanta

Strategies for Profitability in Digital Imaging The Junction Point of Imaging & Business, Join SGIA and digital industry experts as they teach you to:

  • Choose the Best Markets
  • Improve Production Efficiencies
  • Select the Right Equipment for Your Business
  • Maximize Equipment Life and Profitability

SGIA Imaging Symposiums...learn, network and grow.

For more information go to: or contact Dan Marx at 703.359.1376 or

Feature Articles

Rendering Intents: The How and Why
By Johnny Shell

Rendering intents, another key component of a Color Management System, are ways of dealing with colors that are out-of-gamut ­ colors present in the source space that our destination space or output device is incapable of producing. We'll aim to help you wrap you thoughts around this theory.
Read the article...

Take Me Out to the Ball Game
By Jennifer LeClaire

Cincinnati’s Great American Ballpark offers proof positive that effective sign design can inform, entertain, commemorate ­ and stand out in a crowd.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - HP Spring into Solvent Promotion
HP Spring into Solvent Promotion
Get $1,000 to $4,000 cash back* when you buy an HP Designjet 8000sr, 9000s or 10000s solvent printer and take your outdoor printing to new heights!

This is the best time yet to take advantage of the leading speed**, quality and reliability—not to mention huge profitability potential—of HP's breakthrough Designjet 8000sr, 9000s and 10000s solvent printers. Why? Because of HP's new Spring into Solvent Promotion, offering:

BIG spring savings!

  • $4,000 cash-back* when you buy an HP Designjet 10000s or HP Designjet 9000s printers
  • $1,000 cash-back* when you buy an HP Designjet 8000sr printer
The HP Spring into Solvent Promotion is only good from March 15 through July 15, 2007. So don't wait, find out more today!

Want to see an HP Designjet solvent printer in action? Participate in the HP Digital Signmaking Tour!

Funny Signs

Found on a street corner in New York City:

    "RED ZONE: No Parking, No Standing, No Stopping, No Kidding!"

In an Austrian hotel catering to skiers:

    "Not to perambulate the corridors in the hours of repose in the boots of ascension"

In a Rome laundry:

    "Ladies, leave your clothes here and spend the afternoon having a good time"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Wholesale Only Awnings from AI Innovations
AI Innovations is the only source you need for Wholesale only Manufactured Awnings. AI Innovations is dedicated to helping you reduce overhead and increase your profits while growing your business. Manufacturing is based on intelligent design, custom fabrication, and advanced technology to achieve the highest level of service and quality in the industry. AI delivers on their trucks from multiple manufacturing facilities nationwide.
Read on...

Coro-Claw Corrugated PVC Flute Cutter
This handy flute cutter is something you absolutely need if you work with any kind of corrugated PVC such as Coroplast®. You can cut along the flutes or score along the flutes to make a stand or cover. Every shop needs at least one! Our cutter is about half the cost of other cutters and has an angled blade that makes it easier for cutting full sheets. Introductory price is $11.95
Read on...

New VersaCAMM's Plus Instant Rebates on AJ-1000 AdvancedJET and More from Roland
The best-selling inkjet in the history of durable graphics is now better than ever! Discover the exciting new VersaCAMM VPs, save $5000 on an AdvancedJET AJ-1000, and catch all the other Roland news.
Read on...

Track & Optimize Workflow
At this year's ISA Expo Scott St. Cyr, CEO of Cyrious Software, taught an educational seminar on tracking & optimizing workflow. Learn what it takes to optimize shop capacity by accessing the seminar PowerPoint here.
Read on...

HARTCO: Quality, Service & Value are the three things that make us the premier manufacturer of Polymeric Stencil in the United States.
We produce a SandMask stencil for virtually every sandblasting application and will be introducing StoneMask later in the year for the monument and stone blasting industries. Let us show why you don't have to settle for rubber stencil. Move up to the best, choose Sandmask.
Read on...

MAKROLON® Sheet & MAKROFOL® Film Polycarbonate Sign Products Featured in New Sheffield Plastics Voice-Over CD.
Sheffield Plastics Inc., a Bayer MaterialScience Company, now has an excellent new voice-over CD available that offers a detailed overview of two MAKROLON® Sheet products and MAKROFOL® film for the sign manufacturing industry.
Read on...

Advertise a product showcase for an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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- Wishing you much success,

  Sean Scott
  Managing Editor

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(c)2007 |
Worldwide Rights Reserved.

*U.S. residents only. Cash-back provided by mail-in rebate available for eligible purchases made March 15, 2007 through July 15, 2007. Additional restrictions apply. Void where prohibited, taxed, or restricted by law. For qualifying product options, terms and conditions, and claim form, visit
**Compared to other large-format printers within the same price range. Based on the recognized standard printing mode in the digital print industry—720 dpi with four passes per color on vinyl media—published by manufacturers as of December 2005.