The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 10
Tuesday, May 15, 2007

In this issue:


The Mystery of History

    "In every age "the good old days" were a myth. No one ever thought they were good at the time. For every age has consisted of crises that seemed intolerable to the people who lived through them."
      --- Brooks Atkinson

Though it may not feel like it to you now, we are living in what some folks will one day call the good ole days. Things may be too fast-paced and you may be struggling with accomplishing just the first three items on your to-do list, but the good news is that things may get worse. Really. You may be living in a time when what you are going through now, is nothing compared to what might happen in the future. Encouraging, uh?

The fact is that we really don't know what the future holds for us. We are only trying to get through today and plan what we can for tomorrow. But, if history repeats itself, then we may look back on these days as being a much easier time than what the future has in store for us.

    "The weeks slide by like a funeral procession, but generations pass like a snowstorm."
      --- Ned Rorem

One of the best ways to learn about the future is to study the past. This is not the same as dwelling and living in the past, but looking at business decisions made "way back then" and taking from those situations little nuggets of wisdom you can use for future scenarios.

Recalling the last time you lost money on a job because the estimate was skewed is a wise way to apply that experience to future estimates. The same thing holds true for any aspect of your business. The smart players keep folders on every customer and prospect with notes, both positive and negative, to remind them of what went wrong and what went right with a particular project.

    "I have read somewhere or other,-in Dionysius of Halicarnassus, I think,-that history is philosophy teaching by examples."
      ---Henry, Viscount Bolingbroke St. John

Obviously, history and experience go hand in hand. Our history creates our experiences, both good and bad. Your customers, without saying so, want you to have some kind of history to relate to. Even if you are just starting a sign business, you have some kind of history. You can reach back and pull from the past pieces of experience that can be applied to current situations.

    "History teaches us that men and nations behave wisely once they have exhausted all other alternatives."
      --- Abba Eban

If you aren't doing it already, start today keeping notes and files on the history of you and your business. Yeah, you might remember some, but putting it in writing gives you a recorded document of failings and successes you can refer to at any time without the need for Ginkgo Biloba.

Keeping a business journal is a good way to record your history. This journal is for your eyes only. It doesn't take long to record just a few sentences at the end of the day or the work-week. The habit of journaling will help you to discover your weaknesses and strengths as well as those of your business.

    "History has many cunning passages, contrived corridors and issues."
      --- T.S. Elliot

While you're in the historic mindset, pick up some good biographies of business people who have been there and done that. You'll be surprised at what you can learn from these remarkable leaders regardless of their industry. Applying what you learn from their history, combined with your past, will help you to steer your business to new successes.

Feature Articles

The Most Common Mistakes in LEDwalls Content Creation...Don’t Let This Be You
By Fabio Aversa

Ad duration, legibility, motion and more can be your greatest asset, or greatest liability in LED Billboards content creation. Read on to see if you’re thinking of all the variables or not.
Read the article...

Can Billboard Advertising Really Be Measured?
By Jennifer LeClaire

Outdoor advertising could get a boost with reliable ratings that cause companies to pour more money into billboards and bus shelters.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
      View the archive now

Advertiser - HP Spring into Solvent Promotion
HP Spring into Solvent Promotion
Get $1,000 to $4,000 cash back* when you buy an HP Designjet 8000sr, 9000s or 10000s solvent printer and take your outdoor printing to new heights!

This is the best time yet to take advantage of the leading speed**, quality and reliability—not to mention huge profitability potential—of HP's breakthrough Designjet 8000sr, 9000s and 10000s solvent printers. Why? Because of HP's new Spring into Solvent Promotion, offering:

BIG spring savings!

  • $4,000 cash-back* when you buy an HP Designjet 10000s or HP Designjet 9000s printers
  • $1,000 cash-back* when you buy an HP Designjet 8000sr printer
The HP Spring into Solvent Promotion is only good from March 15 through July 15, 2007. So don't wait, find out more today!

Want to see an HP Designjet solvent printer in action? Participate in the HP Digital Signmaking Tour!

Funny Signs

In downtown Boston:

    "Callahan Tunnel/No End"

In a French Hotel:

    "A sports jacket may be worn to dinner, but no trouser"

Ski lift sign in Colorado:

    "Going beyond this point may result in death and/or loss of skiing privileges"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Are You Printing In High Definition? Wasatch SoftRIP Introduces 16-Bit Rendering
With SoftRIP's PSS halftoning and 16-bit rendering, you get the highest quality color possible with an inkjet device. Demanding color users like digital photographers have been buzzing about the benefits of 16-bit workflows for some time. Wasatch SoftRIP will be the first PostScript-compatible product to bring this premium color and precision quality to the inkjet printing process.
Read on...

Wholesale Custom Signage to Companies Nationwide from Shear Fabricators, Inc.
Check out the high-end front and back-lit channel letters. Contact us for special pricing!
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

Adjustable Width Banner Stand Classics by Testrite!
Telescopes in height and width. Great for wide and grand format. Available conversion kits adapt to portable situations up to 12’ high and 12’ wide. Great quality, sharp price points, made in the U.S.A.
Read on...

Outdoor/Indoor Business Card Holder that blends in with any vehicle lettering or graphics.
The Card Caddie is a great way to effortlessly promote your business! It's a weatherproof business card dispenser that firmly attaches with a secure bond. The Card Caddie is always working...even when you're not!
Read on...

LG Wrap vinyl and laminate with AIRFREE Technology for $449 per roll
Click above for these and other featured products from JSI Sign Systems
Read on...

Advertise a product showcase for an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

Could your co-workers or friends use this newsletter?
If you have a friend or colleague who you think would be interested in receiving this newsletter, we encourage you to forward this message along to them. Or have them visit: Join Here

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  CASSTEK- CNC Routers & Lasers:
  DMS- LED Displays:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Oracal USA:
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sawgrass Technologies:
  Sheffield Plastics Inc:
  Southwestern Signs:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

(c)2007 |
Worldwide Rights Reserved.

*U.S. residents only. Cash-back provided by mail-in rebate available for eligible purchases made March 15, 2007 through July 15, 2007. Additional restrictions apply. Void where prohibited, taxed, or restricted by law. For qualifying product options, terms and conditions, and claim form, visit
**Compared to other large-format printers within the same price range. Based on the recognized standard printing mode in the digital print industry—720 dpi with four passes per color on vinyl media—published by manufacturers as of December 2005.