The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 13
Monday, July 2, 2007

In this issue:


Responsible Business

    "Business social responsibility should not be coerced; it is a voluntary decision that the entrepreneurial leadership of every company must make on its own."
      --- John Mackey

Because your business is an extension of you --- your values, beliefs, and personality --- how your business operates is how people see you. Many business owners today treat their businesses separate from the rest of their lives. Some use their business as a tool or cover for unscrupulous acts that they would not do in other areas of their lives.

Thankfully, you are not like these business owners and want to do what is right in and outside of the business environment. For you, the business is an extension of your life to do good for those who work with and for you, and for your customers.

    "A man does what he spite of personal consequences, in spite of obstacles and dangers, and pressures…and that is the basis of all human morality."
      --- John F. Kennedy

Doing right in business seems like an easy thing to do. Make quality products or provide quality services for a fair price. Do what you say will do, when you say you will do it. Treat employees fairly, pay taxes, and give back to the community. Easy, right?

For most of us, the above description is that of a business depicted in an old Cary Grant movie. All runs smoothly and customers, employees, vendors, and competitors are all happy and dogs and cats are living together. Unfortunately, not all play by the rules and that hurts all of us.

    "If you build that foundation, both the moral and the ethical foundation, as well as the business foundation, and the experience foundation, then the building won't crumble."
      --- Henry Kravis

We are half way through 2007 and this is as good a time as any to jot down some new business resolutions. Let's try to make this final run into the year's end a good one. Let's make a promise to ourselves now that we will strive to make every nook and cranny of our business as "clean" as possible. Let's sweep away any particles of unethical activity and mop up all resemblance of unfairness to customers or employees.

Your business may be squeaky clean, and that is great. However, sometimes it is the little short-cuts, white lies, and shoddy projects that creep up on us in our busy worlds. Unknowingly, we allow certain elements to enter our business that we would never allow to enter our lives. Since your business is you, let's take a quick inventory of our businesses and see if we are starting to emit some bad odors.

    "We don't think of ourselves as do-gooders or altruists. It's just that somehow we're trying our best to be run with some sense of moral compass even in a business environment that is growing."
      --- Craig Newmark

If it has been a while since you took inventory of your business in this way, you may have to commit some time to it, or you may not. Either way, from now on, make it a daily routine for you and your team to look at your business from the standpoint of how you look to your customers. Do they see you as honest and respectable? How about your employees? They, even better than your customers, will see the truth. How would they rate your business ethics?

    "Next to doing the right thing, the most important thing is to let people know you are doing the right thing."
      --- John D. Rockefeller

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The Specialty Printing & Imaging Technology Expo
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Graphics and garments, fleet graphics and vehicle wraps, imaged fabrics and signs and soft signage. Technologies, connections and know-how. SGIA ’07 has everything a specialty imager could dream of.

You can’t miss the leading specialty imaging expo in the Americas, the one place you can see it all. SGIA ’07 is the event that takes you up-close and personal with the specialty imaging community in all its high-tech glory.

Find what you need to edge out the competition. SGIA ’07 is all about trendelicious applications, sunsational technologies and stupendous solutions. Hook up with your community at SGIA ’07, and take home a bag full of ideas for better business.

    Register before August 15 for a free Expo Pass! Register Now

Feature Articles

When Ink Is Not the Problem with Digital Printing, Part II
By Jennifer LeClaire

Beyond dust and dirt, several factors impact the ink’s ability to stick to the substrate. The carrier ­ aqueous-based or solvent-based ­ is another key factor in the final outcome. Then there’s calibration.
Read the article...

Reporting on RIPs- Raster Image Processors...What They Are and How They’re Doing
By Johnny Duncan

Every sign shop that depends on excellence from its printer is probably using a RIP. If you ever wanted to know the rap on RIPs, but were afraid to ask, read on to learn from the experience of your peers in the industry.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Stock Channel Letters and Inexpensive LEDs Special
Stock Channel Letters and Inexpensive LEDs Special
Stock Channel Letters: Arial & Times New Roman with many color combinations available.

Our Stock Letters are made with the same high-quality materials as our Custom Letters: Aluminum construction with 3/16 acrylic faces, Jewelite trimcap, and Superbrite LEDs

World’s Best LEDs! Pricing for Red, Green, Blue and Yellow LEDs starting at $153 per box of 100 LEDs. Pricing for White LEDs starting at $163 per box of 100 LEDs.

Funny Signs

In a Hooters Restaurant in Chesapeake, VA (from Autumn of Action Graphics and Signs):

    "Caution Blondes Thinking"

On the back of a septic pumping truck (from Randy of Pro West Scoreboards, LLC):

    "We digest yesterday's lunch"

Outside of a craft shop in Illinois:

    "Notice to all shoplifters: Please help us by stealing only the crap we cannot sell"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

CADlink offers FREE TRAINING for customers of SignLab signmaking software.
As part of a limited time summer promotion, CADlink Technology Corporation is offering all new customers free online training sessions. Along with this training CADlink is providing all competitive software users with tremendous price breaks when upgrading whatever software they have to SignLab. A similar offer is also available to new customers just getting into the industry. There has never been a better time to join the SignLab worldwide user community. Aside from leading the industry in design, print, print and cut features, CADlink is the only software company that offers a “Value-Plus” program to all its users. Find out more, click above.
Read on...

Brightboard™ ­ 7'' to 42'' Standalone & Network LCD Digital Signs
These state of the art stand alone and network capable LCD Digital Displays are available in sizes from 7” to 42”. Pedestal, Wall mount, or Ceiling mount configurations are available. Adding or changing messages is fast and simple. Systems play JPEG stills or MPEG full motion video. Portable affordable and easy to use. Everything needed for operation is included. Libraries, Colleges & Universities, Public Buildings, Restaurants, Sports Centers and more are already seeing the advantages of their Brightboard displays.
Read on...

JUST RELEASED! NEW 24 page catalog from the Braille-Tac Division of Advance Corporation.
For more than 66 years, we have consistently delivered products that define the industry’s high standards of service, quality, and innovation. Look to us to be your wholesale manufacturer for ADA Braille signs: Photopolymer, Magnesium, Zinc, Raster Braille, ReplicaFinish™, Digital Graphics, Donor Recognition Plaques, and more. Contact us at 800.328.9451, ext. 602. See us at
Read on...

Photopolymer Signs
Sizes and pricing from CAB Plastics
Read on...

New Structa-Board™ Hits It Out Of The Park With Combined Benefits Of Fome-Cor®, Gatorfoam® On Alcan Composites’ All-Star Team Of Substrates
New Structa-Board combines the properties of legendary Fome-Cor® board and Gatorfoam®. Structa-Board consists of an extruded polystyrene core that is denser than Fome-Cor board and sandwiched between two tough lightweight manmade wood-fiber veneer facers that offer the strength and rigidity of Gatorfoam’s dent- and scratch-resistant surface.
Read on...

Expand and Improve your Product Line with Channel Letters from AI Innovations
Count on AI Innovations for Wholesale Only Channel Letters. At AI you can choose from, front lit, back lit, flat cut out aluminum, and stud mount acrylic letters. All letters are available in a variety of colors and styles. Whether you need something custom or standard, AI is the only source you need for wholesale only channel letters.
Read on...

Advertise a product showcase for an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  Blackthorne Tools- Rivet Sealer 3000:
  CADlink Technology: Mesh Banners:
  CASSTEK- CNC Routers & Lasers:
  DMS- LED Displays:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Oracal USA:
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sawgrass Technologies:
  Sheffield Plastics Inc:
  Southwestern Signs:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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