The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 14
Tuesday, July 17, 2007

In this issue:


Take a Leap

    "I've lost tremendous amounts of money in various markets and I think that that's something that makes me better at my job, not worse."
      --- Jim Cramer

Those who have succeeded in business will tell you that risk is a necessary ingredient for achieving success. Of course, there is also the alternative consequence of taking risks and that is failure. But, well-calculated, intelligent risk is worth the rewards in most business situations.

    "A real entrepreneur is somebody who has no safety net underneath them."
      --- Henry Kravis

The real risks in business are those that make you feel uncomfortable, at least in the beginning. It is the type of risk that you prepare for, knowing there may be obstacles, but continue anyway knowing that the lessons learned during the journey alone are well worth the uneasiness of going outside of the comfort zone.

    "There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."
      --- John F. Kennedy

I have a friend who was preparing for a climb up Mt. Everest. He prepared for months, spending countless hours on an inclined treadmill, swimming miles in the pool, and conditioning his body the best he could for the climb. Since he never attempted the climb, he prepared physically and mentally as best he could, not knowing exactly what the mountain would bring his way.

Well, the risks brought disaster. They experienced some sort of snow slide that caused my friend to break his femur, lose some teeth and have to be evacuated off the mountain. His friend was killed after being thrown off of the mountain.

    "Every day, you'll have opportunities to take chances and to work outside your safety net. Sure, it's a lot easier to stay in your comfort my case, business suits and real estate...but sometimes you have to take risks. When the risks pay off, that's when you reap the biggest rewards."
      --- Donald Trump

Was the Everest climb worth the risk? My friend said that it was. He learned his limitations, new survival skills, and coping skills. Not all risks are as extreme as this, nor is the outcome. But the results are the same. Lessons learned converts to knowledge applied to future business opportunities and successes.

    "Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure, or nothing."
      --- Helen Keller

By the way, my friend is over 55 years of age and played professional football, professional baseball, completed a couple of Ironman events, and is a very successful businessman. He prepares for all events in life by calculating the known risks involved and then jumping into the tasks full force. Most successful business people do the same.

    "Well, when you're trying to create things that are new, you have to be prepared to be on the edge of risk."
      --- Michael Eisner

Begin this week training yourself to take risks. Maybe begin with some small risks to get your feet wet, but don't put it off any longer. Playing it safe at all times is not how new discoveries are made. Go ahead, take a leap. Expand the shop, offer ridiculous discounts, branch into a new segment of the industry--- anything worth the risk that you've been putting off --- do it now.

Advertiser - SGIA '07
SGIA '07
The Specialty Printing & Imaging Technology Expo
Orange County Convention Center, Orlando Florida - October 24-27

Graphics and garments, fleet graphics and vehicle wraps, imaged fabrics and signs and soft signage. Technologies, connections and know-how. SGIA ’07 has everything a specialty imager could dream of.

You can’t miss the leading specialty imaging expo in the Americas, the one place you can see it all. SGIA ’07 is the event that takes you up-close and personal with the specialty imaging community in all its high-tech glory.

Find what you need to edge out the competition. SGIA ’07 is all about trendelicious applications, sunsational technologies and stupendous solutions. Hook up with your community at SGIA ’07, and take home a bag full of ideas for better business.

    Register before August 15 for a free Expo Pass! Register Now

Feature Articles

What You Need to Know About Varnish in the Digital Printing Arena
By Jennifer LeClaire

There’s more than one way to varnish. And there’s more than one way to make a mess with varnish, too. The good news is, if you use the right printer and the right materials, varnishing can add profits to your bottom line.
Read the article...

Minskoff Theater Sign Makeover: Everyone Must See the Lion King
By Louis M Brill

The Minskoff Theatre (1,597 seats), one of the many major live performing venues along Broadway has recently undergone a signage transformation of its old blade / marquee and window display into a very modern and elegant sign package that was fit for a king: The Lion King that was.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Stock Channel Letters and Inexpensive LEDs Special
Stock Channel Letters and Inexpensive LEDs Special
Stock Channel Letters: Arial & Times New Roman with many color combinations available.

Our Stock Letters are made with the same high-quality materials as our Custom Letters: Aluminum construction with 3/16 acrylic faces, Jewelite trimcap, and Superbrite LEDs

World’s Best LEDs! Pricing for Red, Green, Blue and Yellow LEDs starting at $153 per box of 100 LEDs. Pricing for White LEDs starting at $163 per box of 100 LEDs.

Funny Signs

Electrician's truck in Durant, OK (from Rick at the Sign Depot):

    "Nothing we do will shock you"

Sign at a beach:

    "The shark prevention net was dismantled for maintenance on 1 November 2004. We apologize for any inconvenience caused"

On an auto shop in Maine:

    "Our motto is to give our customers the lowest possible prices and workmanship"

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Roland Promotional Offers
Save money on Roland equipment and supplies. The latest R-Mail contains promo offers, apparel decoration ideas, workshop dates, and other news.
Read on...

Mercury Retractable Banner Stands by Testrite!
Made in the U.S.A. Telescopic pole system for varying heights. Easy to use Hook Loop mounting system. Free travel bag. 24''-36''-48''-60'' widths. Price- single sided 36'' about $100 wholesale depending on quantity.
Read on...

Calendered Wrap Vinyl with AiRFREE adhesive pattern for Wraps $195 per roll 54"x150'
Click above for these and other featured products from JSI Sign Systems
Read on...

Digital Measuring System, The Amazing Sticky Yard...Measuring Made Easy!
Just apply the Sticky Yard™ to the surface of the object to be measured, take a digital photo and return to your computer workstation. With the Sticky Yard™ as your reference you can easily use the Sticky Yard™ Measuring Software and take measurements directly from the photo with a few clicks of your mouse. This simple new tool will save countless hours. After your first time using it, you'll be asking why you didn't have one sooner.
Read on...

Eco-Friendly COOLFLEX™ PR Stops Your Poster Graphics From Looking 'Under The Weather'!
Available in 5 oz non-woven PVC and 3.8 oz non-PVC PE. It's recyclable, seamless, lightweight, no gluing, no flagging, no bleed-through, longer life than paper, single-sheet installation, bright vibrant color, works with standard tensioning systems and UV and solvent ink compatible.
Read on...

Advertise a product showcase for an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  Blackthorne Tools- Rivet Sealer 3000:
  CADlink Technology: Mesh Banners:
  CASSTEK- CNC Routers & Lasers:
  DMS- LED Displays:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Oracal USA:
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sawgrass Technologies:
  Sheffield Plastics Inc:
  Southwestern Signs:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

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- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
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