The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 16
Wednesday, August 15, 2007

In this issue:


Above and Beyond

    "There never was a bad man that had ability for good service."
      --- Edmund Burke

You may have noticed the decline in service in US companies over the past ten years. Businesses from fast food restaurants, to car dealerships, to doctor's offices seem to have given up on providing good service for the customer. From a customer's standpoint, what used to be expected is now surprising. Simple things like eye contact, saying "thank you," and being polite are all now the exception.

Obviously, the owners or managers of these establishments are to blame, but much of the fault belongs to the parents of these front line employees. These workers probably never really learned the basic pleasantries that smoothes life's path, let alone assist with a business's profitability.

    "People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily."
      --- Zig Ziglar

I still have the bad habit of drowning my pancakes in maple syrup. Lately, restaurants have been bringing those little packages of syrup to the table instead of the bottle, like the old days. When I order pancakes, I ask the server to bring me so many of those syrup packages that she thinks that it might be too many, then I ask her to add a few more.

In our industry, and for your particular business, service goes way beyond good manners. Service means giving more than you think possible, then giving just a little more.

    "Some people choose not to donate their services because they believe that it somehow devalues them by "giving them away." In truth, there is nothing that demonstrates the value of your skills more than putting them to good use for a cause you believe in."
      --- Scott Allen

In his book, Book Yourself Solid, Michael Port gives some tips on how to ensure that you always have customers. In a section of the book addressing networking, Port gives two good points for improving contact lists. First, share what you know. Share everything that you've learned with those who need the knowledge. Second, share whom you know. Whether family, friend, or business associate, everyone in your network is a potentially good connection for someone else.

Sadly, most of us are afraid to over-serve. We want to hold close to our chests the resources we've worked so hard to gather. But, as Port points out, by freely giving you will be seen as one who can help and therefore remembered when the time comes for another person to recommend a service or product that you provide.

    "If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from that person's angle as well as from your own."
     --- Henry Ford

Look to the needs of your customers and provide as much free stuff as you can stand. Go above and beyond in order to keep that customer for life. Treat the customer like family. Even if they haven't used your services in a while, send them a note or an article that pertains to their business that is helpful to them. Let them know that you care about the success of their endeavors and that you are still there if they need you.

    "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
      --- Peter Drucker

Becoming close and personal with your customers allows you to know what they need when they need it. You and you alone will become the source because you are the one who truly serves.

Advertiser - SGIA '07
SGIA '07
The Specialty Printing & Imaging Technology Expo
Orange County Convention Center, Orlando Florida - October 24-27

Graphics and garments, fleet graphics and vehicle wraps, imaged fabrics and signs and soft signage. Technologies, connections and know-how. SGIA ’07 has everything a specialty imager could dream of.

You can’t miss the leading specialty imaging expo in the Americas, the one place you can see it all. SGIA ’07 is the event that takes you up-close and personal with the specialty imaging community in all its high-tech glory.

Find what you need to edge out the competition. SGIA ’07 is all about trendelicious applications, sunsational technologies and stupendous solutions. Hook up with your community at SGIA ’07, and take home a bag full of ideas for better business.

Feature Articles

The Rundown on Calendered Vinyl Films
By Rick Moore

Calendered vinyl films were once thought of as an inferior economical choice, but some calendered vinyl film manufacturers have come a long way in terms of product quality and breadth, by offering conformability, durability and that image pop that is required for the application.
Read the article...

Roadside Text Messaging on LED Display Signs
By Louis M Brill

LED electronic signage has evolved into several types of highway sign systems that aid highway traffic managers by alerting drivers of current travel conditions to aid in traffic flow.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

In a bar in Chicago (sent to us by Al Cerkan, of Digital Imaging Resources, Inc., Chicago):

    "Warning: Consumption of Alcohol by Pregnant Women May Lead to Birth Defects" handwritten beneath that: "Just Look Around You"

Seen at a junkyard in North Carolina:

    "Drive Reckless. It Helps Business!"

As seen on a billboard ad for a safe company:

    "If your stuff is stolen, it's not our vault."

Have you seen any funny signs lately? Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Classic Banner Stands by Testrite!
Made in the U.S.A. Telescopic aluminum poles. Easy to use hanging systems. Round, square, and travel bases available. One sided and two sided models. Retractable banner stands also available. Great quality & sharp price points.
Read on...

Vehicle Templates: Pro Vehicle Outlines 2007 by Digital Auto Library
Over 7100 accurately measured and scaled North American commercial, passenger and sport vehicle templates for use in selling, designing and installing basic vehicle graphics or Large Format Full Vehicle Wraps. Model years 1993-2007 included. Toll Free Techical support and custom digitization services. Considered by many to be the finest, most accurately detailed and extensive vehicle template library in the marketplace.
Read on...

The Digital Graphics Collections:
Digital Art Solutions announces the release of The Digital Graphics Collections, a masterpiece of graphic design. This solution sets a new benchmark for clipart and templates specifically created for digital printing including direct to garment printing, sublimation and large format digital printing. Subject matter includes: mascots, basketball, baseball, football, volleyball, track, fire and police and patriotic. Requires CorelDRAW versions 12 or X3 in order to edit images or templates.
Read on...

Brightboard™ ­ LCD Digital Signs – Sizes 7" to 42"
State-of-the-art stand alone and network capable LCD Digital Displays are available in sizes from 7” to 42”. Pedestal, Wall mount, or ceiling mount configurations are available. Adding or changing messages is fast and simple. Systems play JPEG stills or MPEG full motion video. Portable, affordable and easy to use. Everything needed for operation is included. Libraries, Colleges & Universities, Public Buildings, Restaurants, Sports Centers and more are already seeing the advantages of their Brightboard displays.
Read on...

Need a New Brite Idea? MAXX-Brite™ Highly Reflective Channel Letter Coil
Channel letter coil with up to 30% more reflectivity from Amerimax Building Products
Read on...

SGIA '07 - The Specialty Printing & Imaging Technology Expo
October 24-27, 2007 in Orlando, Florida. Walk the aisles, take in the buzz and see what’s new in specialty imaging hardware, consumables and market trends. You’ll return home with new ideas to boost your bottom line and take your business to that sought-after next level.
Read on...

Advertise a product showcase for an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  Blackthorne Tools- Rivet Sealer 3000:
  CADlink Technology: Mesh Banners:
  Graphtec America:
  Info-Lite LED:
  International Sign Association (ISA):
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sawgrass Technologies:
  Sheffield Plastics Inc:
  Southwestern Signs:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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