The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 20
Monday, October 15, 2007

In this issue:


Finding Solutions

    "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is that you just don't see them."
      --- Jay Abraham

Problems are a way of life for business owners. Actually, the new buzzword is challenges. It is just a new way of sugar-coating the facts and putting somewhat of a positive spin on it. It is the same thing as calling surgery a "procedure" and a suspect a "person of interest".

Regardless of the fragrance used to cover up the smell, these "challenges" are still good-ole, thorn-in-your-side, aggravating problems and finding solutions to them consumes the largest part of your day.

    "We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place."
      --- Edward de Bono

You may have heard the positive-mental-attitude (PMA) thinking chant of the '70s, "When faced with a mountain, I will find a way over it, around it, or through it, but I will find a way!" This type of thinking is necessary in order to keep trucking throughout your day, but the thinking alone will not make you the king or queen of problem-solving.

Each problem solved helps to develop an inner strength and mental muscle memory that you can call on when faced with similar problems in the future. This allows you to develop a mental plan that you can use with your PMA to rapidly come up with solutions.

    "There is a certain degree of satisfaction in having the courage to admit one's errors. It not only clears up the air of guilt and defensiveness, but often helps solve the problem created by the error."
      --- Dale Carnegie

If the problems are self-created, the best plan of attack is to stop doing what you were doing that led to the problem. Simple! (Side road: there was a recent, expensive study conducted to determine the root cause of alcoholism, and the finding was that it is caused by drinking.)

Seriously, we often get too busy to analyze our own actions. It is easier to pass the buck and not consider that little changes on our part might reduce some of the headaches we face daily.

    "If the only tool you have is a hammer, you tend to see every problem as a nail."
      --- Abraham Maslow

Branching out to study other industries, reading deeper into your segment of the industry, and taking classes on running a business will all help to equip you with an arsenal of problem-solving tools.

Incorporate daily, weekly, and monthly learning activities into your business schedule and watch your problems become easier to solve or manage.

    "I now know that I learn by solving problems as they arise. Rarely do we learn significant lessons, or significantly improve, any other way."
      --- Bob Parsons

Finally, tackle the tough issues as they arise. Procrastination is the disease of the failing businesses. Muster up the energy to always face problems when they occur and don't delay in implementing solutions.

    "Every problem has in it the seeds of its own solution. If you don't have any problems, you don't get any seeds."
      --- Norman Vincent Peale

Advertiser - SGIA '07
SGIA '07
The Specialty Printing & Imaging Technology Expo
Orange County Convention Center, Orlando Florida - October 24-27

Graphics and garments, fleet graphics and vehicle wraps, imaged fabrics and signs and soft signage. Technologies, connections and know-how. SGIA ’07 has everything a specialty imager could dream of.

You can’t miss the leading specialty imaging expo in the Americas, the one place you can see it all. SGIA ’07 is the event that takes you up-close and personal with the specialty imaging community in all its high-tech glory.

Find what you need to edge out the competition. SGIA ’07 is all about trendelicious applications, sunsational technologies and stupendous solutions. Hook up with your community at SGIA ’07, and take home a bag full of ideas for better business.

Feature Articles

Color and Luminance Uniformity Correction for LED Video Screens
By Scott Harris

LED video screens are amazing. They are bright enough to see in broad daylight; they can stand up to severe weather conditions, they last almost forever, and they consume far less power than CRT technology. If only they weren’t so blotchy! This article explains the causes of luminance and color non-uniformity in LED screens, and what screen manufactures can and are doing to fix these problems.
Read the article...

Adversity Gives You Strength!
By John Boe

How can you stay self-motivated and productive in the midst of turbulent times and a sluggish economy? How do you persevere as a salesperson when times are tough and customers seem to be holding on to every penny in fear of economic uncertainty?
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Power Signs 2007
Power Signs 2007
The Future of Digital Signage
3rd Annual Conference & Exhibition
- Hyatt Regency Pier Sixty-Six, Fort Lauderdale, Florida - December 4-5

Early Bird discount expires October 19th! Sign-up now and SAVE $100!

Call Mike Robert: 207-781-9631 or email:

To register online or for further information click below:

Featured speakers:
Michael Hudes, Global Director of Digital Media, Clear Channel Outdoor
Robert Winston, Senior Account Manager, Arbitron Out-of-Home
Terry Kollman, President & CEO, Charter Digital Media
Pat Hellberg, Director, Brand Design Media, Nike

A lively panel discussion moderated by conference chair Lyle Bunn, Strategy Architect, Alchemy with Bill Gerba, CEO, WireSpring Technologies, Jeff Kresse, Senior Digital Signage Specialist, The Digital Signage Group and Merritt Allen, Executive Director, Vox Optima

An exhibit area for displaying the latest products and technologies

Digital Signage: Industry Fundamentals & Technology Considerations in Measuring Effectiveness - pre-conference workshop instructed by Hermes Iordanous of Novramedia Inc. and Roel Vertegaal of Queen's University and Xuuk, Inc.

Networking with over 100 industry leaders from all segments of the digital signage supply chain!

Click here ( ) for further information and to register online. Early Bird Discount Ends October 19th and Sign-up now and SAVE $100!

Funny Signs

A sign at a Japanese airport translated for the English-speaking vistors:

    "For Restrooms, Go back towards your behind."

Shopping mall near handicap parking lot:

    "Stupidity is not a handicap! Park elsewhere!"

At a country diner in Georgia:

    "If we weren't meant to eat animals then why are they made of meat?"

If you've read these before, sorry, but if you haven't sent in any new ones, shame on you. We know those funny signs are out there. Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

ATG Electronics Inc.- HIGH QUALITY LED products for sign making
LED Flex Strips, LED Ribbon Strips, LED Rigid Strips and LED Waterproof Modules in red, yellow, blue, green, white, purple, pink, RGB...We can provide project solution including LEDs needed, driver system and control system...less than 7 days lead time, 24/7 full service at
Read on...

The FC7000MK2 Series from Graphtec America has a new little brother
The new 24” model size is the high-performance solution for smaller applications that need heavy duty cutting capabilities. Included is the same cutting speed of 58.5 ips and down force of 600 grams—all standard with our FC7000MK2 series as well as guaranteed tracking of 50 feet. Also included with the FC7000MK2-60 are the Advanced Registration Marks System, Cross-Cut feature, Perf-Cut, Basket, and Optional Second Pen Holder.
Read on...

HARTCO: Quality, Service & Value are the three things that make us the premier manufacturer of Polymeric Stencil in the United States.
We produce a SandMask stencil for virtually every sandblasting application and will be introducing StoneMask later in the year for the monument and stone blasting industries. Let us show why you don't have to settle for rubber stencil. Move up to the best, choose Sandmask.
Read on...

Premium Edition Water Resistant Canvas from IJ Technologies
A durable 21.5 mil canvas with an ink jet receptive coating that is water and scratch resistant. This media is crack resistant and can be sewn and grommeted for outdoor/indoor banner use. Designed for use with pigment based inks Premium Edition canvas has a high white point and a matte finish. Typical uses include outdoor/indoor banners, signs and trade show graphics.
Read on...

Measuring Made Easy, The Amazing Sticky Yard Digital Measuring System!
Just apply the Sticky Yard™ to the surface of the object to be measured, take a digital photo and return to your computer workstation. With the Sticky Yard™ as your reference you can easily use the Sticky Yard™ Measuring Software and take measurements directly from the photo with a few clicks of your mouse. This simple new tool will save countless hours. After your first time using it, you'll be asking why you didn't have one sooner.
Read on...

Advertise a product showcase for an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

Could your co-workers or friends use this newsletter?
If you have a friend or colleague who you think would be interested in receiving this newsletter, we encourage you to forward this message along to them. Or have them visit: Join Here

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  Blackthorne Tools- Rivet Sealer 3000:
  CADlink Technology: Mesh Banners:
  Graphtec America:
  International Sign Association (ISA):
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sawgrass Technologies:
  Sheffield Plastics Inc:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

(c)2007 |
Worldwide Rights Reserved.