The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 21
Thursday, November 1, 2007

In this issue:


Study the Tech Side

    "If you look at the top 20 companies of the world, 19 of them are still brick-and-mortar companies. I have nothing against tech companies. What I am saying is that if you have a car manufacturer or an oil and gas manufacturer, you won't get the supply over the Net."
      --- Anil Ambani

The amount of time it takes for a new technology - hardware, software, games, communication, etc. --- to come to market has tripled in speed from only ten years ago. The improvement in the entire process, from invention to manufacturing, has made it easier to get new technology to the masses.

The sign industry benefits every year from these advancements. The recent SGIA show in Orlando was a building full of faster, friendlier printers and cutters. In addition, advancements made in printing materials such as inks and sublimation products prove that the speed of technology is helping all aspects of our industry to produce quality sign products with a faster turn-around time.

    "The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential."
      --- Steve Ballmer

Other areas where new technology can benefit your sign business are in the realm of protecting the information on your computer and in advancements made in communication.

Knowing how to back-up valuable and sensitive information on your computer can save you from unnecessary frustration and can save your business as well. The next time you are at a book store, take a look at some of the informative magazines like Fortune and Businessweek, or any of the techie magazines for a list of new products available for backing up your business's computers. These little jewels are friendlier than ever and they easily store the information you can't afford to loose in the event of an all-out crash to your system.

    "As we go forward, I hope we're going to continue to use technology to make really big differences in how people live and work."
      --- Sergey Brin

Another area of technology that is growing by leaps and bounds is the arena of communications. VoIP or Voice over Internet Protocol, is becoming a useful tool for businesses that sell to the US market. Most packages allow the business to make unlimited long distance calls and only sometimes pay for international calls.

    "Even in such technical lines as engineering, about 15% of one's financial success is due to one's technical knowledge and about 85% is due to skill in human engineering, to personality and the ability to lead people."
      --- Dale Carnegie

VoIP, Wi-Fi systems, and data storage tools are just the tip of the new technology iceberg. The speed in which new technologically advanced tools are becoming available to help us more efficiently and profitably run our businesses is remarkable. It would behoove us to stay tuned for new developments and study how they can help us to improve the way we do business.

At the same time, we must continue to hone our basic business talents, skills, and abilities.

    "It's a fact that more people watch television and get their information that way than read books. I find new technology and new ways of communication very exciting and would like to do more in this field."
      --- Stephen Covey

Advertiser - Sign World USA 2007
Sign World USA 2007
November 29 - December 1, 2007 - Atlantic City

Exhibits, seminars, and workshops at the world-class Atlantic City Convention Center. See virtually every product made for use in the manufacture of signs - from banners to the latest computer graphic design systems to crane and ladder trucks... all on display! Don't miss out: November 29 thru December 1, 2007 in Atlantic City, NJ.

Feature Articles

It’s All About the Digital File at SGIA ’07- From Wrapping Gators to Mermaids
By Sean Scott

Whether you’re cutting rubylith, fluted-plastic or vinyl; printing on rigid sheet, t-shirts, tile or fabric; or getting a message across through embroidery, it all comes down to the digital file.
Read the article...

Colorfastness of Direct-to-Garment Inkjet-Printed T-Shirts
By Philip D. Age and Jean K. Dilworth

The purpose of this research project was to compare the colorfastness of printed targets from five direct-to-garment inkjet printer manufacturers.
Read the article...

ADA Truths Revealed
By Jennifer LeClaire

Three simple truths are helping clear up confusion over how to apply ADA requirements to interior signage.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Power Signs 2007
Power Signs 2007
The Future of Digital Signage
3rd Annual Conference & Exhibition
- Hyatt Regency Pier Sixty-Six, Fort Lauderdale, Florida - December 4-5

Special hotel rate expires November 2. Reserve your room today!

Call Hyatt Regency Pier Sixty-Six: 954-525-6666 and mention IntertechPira.

Still need to register for the conference?

Call Mike Robert: 207-781-9631 or email:
Online registration and further information click here

Join 100+ colleagues and business partners to discuss current market trends and opportunities, business and content strategies, and the latest advances in software, displays, AV technologies, and turnkey solutions.

Lyle Bunn, Strategy Architect, Alchemy - as Chair, Speaker and Expert Panel Moderator
Norman McLeod, Associate Director, InfoTrends
Dr. Vicki Rabenou, Chief Measurement Officer, TruMedia
Jeff Collard, President, Omnivex
Tony Turiello, General Manager, Panasonic Systems Integration Company
Brad Gleeson, President & COO, Planar Systems

Sponsorship and exhibit opportunities are still available. Contact Brian Santos: 207-781-9618 or email:

Funny Signs

A sign seen on a restroom dryer at O'Hare Field in Chicago:

    "Do not activate with wet hands"

At a Music Store:

    "Out to lunch. Bach at 12:30. Offenbach sooner"

In a cafeteria:

    "Shoes are required to eat in the cafeteria. Socks can eat any place they want."

If you've read these before, sorry, but if you haven't sent in any new ones, shame on you. We know those funny signs are out there. Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Eco-Friendly COOLFLEX™ PR Stops Your Poster Graphics From Looking 'Under The Weather'!
Available in 5 oz non-woven PVC and 3.8 oz non-PVC PE. It's recyclable, seamless, lightweight, no gluing, no flagging, no bleed-through, longer life than paper, single-sheet installation, bright vibrant color, works with standard tensioning systems and UV and solvent ink compatible.
Read on...

2008 Guide to Digital Imaging: A Useful Guide to the Markets Served, Materials Used and Equipment Utilized in the Digital Imaging Industry by DPI staff
Make digital imaging profitable NOW with two new books from SGIA/DPI, the title above and The Digital Print Sales System by Terry Nagi. Avoid costly mistakes, get the facts, and watch your profits soar!
Read on...

Read R-Mail for Late-Breaking News from Roland
R-Mail Vol. 31 is packed with information on powerful new Roland solutions for your business including new Pure Print Performance printers and inks, fall promotions and more.
Read on...

Guardian Knife Guide from Saw Trax
Safer, more accurate and more cost effective than other knife guides! Score cut, plunge cut, angle cut and make repetitive cuts. The customized extrusion allows the user to easily line up the blade for trimming prints, by simply aligning the edge of the extrusion with the print edge. The extrusion has a lip to protect the user from contact with the knife bracket while in use. The knife bracket flairs on one side for quick and easy mounting of the knife on the extrusion. Cuts anything that you can cut with the knife! Two sizes available - 36'' for $79.95, 54'' for $99.95.
Read on...

Sign World USA 2007 in Atlantic City, NJ - November 29 - December 1, 2007
Exhibits, seminars, and workshops at the world-class Atlantic City Convention Center. Seminars & Workshops aplenty. And the Expo Floor with virtually every product made for use in the manufacture of signs - from banners to the latest computer graphic design systems to LED Displays to crane and ladder trucks... all on display! Don't miss out: November 29 - December 1, 2007
Read on...

Advertise a product showcase for an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites: Mesh Banners:
  Blackthorne Tools- Rivet Sealer 3000:
  CADlink Technology:
  DMS- LED Displays:
  Graphtec America:
  International Sign Association (ISA):
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sawgrass Technologies:
  Sheffield Plastics Inc:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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