The Online Magazine For The Sign Trade
e-NewsLetter Volume 8 Issue 23
Monday, December 3, 2007

In this issue:


Create Adaptable Strategy

    "Inconsistencies of opinion, arising from changes of circumstances, are often justifiable."
      --- Daniel Webster

What a difference a year makes! This industry is always in transition. The changes that have occurred, most of them positive, caused us to modify the way we do business. The obvious change, technology, presented new opportunities for some and headaches for others. Those not willing to embrace the changes are sometimes left playing catch-up to the competition. Those not anticipating the changes lose the chance to make significant profits.

Other changes such as new tax laws, sign regulations, and changes in the economy put us all in a state of "what's next" in regards to running our businesses. Staying on top of these changes takes energy and time that we would rather dedicate to other projects.

    "Over the years, the U.S. economy has shown a remarkable ability to absorb shocks of all kinds, to recover, and to continue to grow. Flexible and efficient markets for labor and capital, an entrepreneurial tradition, and a general willingness to tolerate and even embrace technological and economic change all contribute to this resiliency."
      --- Ben Bernanke

Many of the sign company owners we talk with are a lot like the economy. They roll with the punches and bend and twist in order to adapt to the changes. Many of them are very resilient and know that in order to grow they must continue to anticipate change and implement changes in their business as part of the adaptation process.

    "I've worked for four presidents and watched two others up close, and I know that there's no such thing as a routine day in the Oval Office."
      --- Dick Chaney

In some of the older classic movies, the man goes off to work at the same job, doing the same thing he did for the past 20 or 30 years. Not much changes and he retires having done a good job, the same way… forever.

Of course, life is not the movies and we are indeed in the Information Age that progresses at warp speed. Our businesses will never be the same as yesterday and we have to accept the fact or watch the business die an agonizing death.

    "A visionary company doesn't simply balance between idealism and profitability: it seeks to be highly idealistic and highly profitable. A visionary company doesn't simply balance between preserving a tightly held core ideology and stimulating vigorous change and movement; it does both to an extreme."
      --- Jim Collins

The foundational values of your business should remain the same. Since you took the time to study, write, and re-write your values and mission statements, they are not subject to change. They are the guiding tools for all future business decisions. They are designed to be carried through every business climate you encounter.

Your business strategy is different. It is bendable, changeable, moldable, and capable of being completely scratched and re-written several times over. This is the one tool that some business leaders get stuck on. They tend to follow it come hell or high water, and they usually follow it there.

    "It's through curiosity and looking at opportunities in new ways that we've always mapped our path at Dell. There's always an opportunity to make a difference."
      --- Michael Dell

Spend a few minutes each month to re-examine your business strategy. Is it in line with what is happening in the world today? Are you still making leisure suits when everyone is wearing business casual? Do what you can before the end of this year to keep your finger on the pulse of our industry, the economy, and the world. Read more, attend more association meetings, etc.

    "Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while."
      --- Jack Welch

Advertiser - Power Signs 2007
Power Signs 2007
The Future of Digital Signage
3rd Annual Conference & Exhibition
- Hyatt Regency Pier Sixty-Six, Fort Lauderdale, Florida - December 4-5

Special hotel rate expires November 2. Reserve your room today!

Call Hyatt Regency Pier Sixty-Six: 954-525-6666 and mention IntertechPira.

Still need to register for the conference?

Call Mike Robert: 207-781-9631 or email:
Online registration and further information click here

Join 100+ colleagues and business partners to discuss current market trends and opportunities, business and content strategies, and the latest advances in software, displays, AV technologies, and turnkey solutions.

Lyle Bunn, Strategy Architect, Alchemy - as Chair, Speaker and Expert Panel Moderator
Norman McLeod, Associate Director, InfoTrends
Dr. Vicki Rabenou, Chief Measurement Officer, TruMedia
Jeff Collard, President, Omnivex
Tony Turiello, General Manager, Panasonic Systems Integration Company
Brad Gleeson, President & COO, Planar Systems

Sponsorship and exhibit opportunities are still available. Contact Brian Santos: 207-781-9618 or email:

Feature Articles

Panel Saw, Table Saw, Mat Cutter or Combo Machine, which is Right for your Shop?
By Michael DellaPolla

One way for sign shops to increase their efficiency is to have the right tool for cutting sheet goods to size. There are a few basic considerations that every sign shop must address when purchasing a cutting machine: space restraints, ease of use, capability, safety, cost and dust.
Read the article...

Should You Buy Ink in Bulk?
By Jennifer LeClaire

Discover the pros and cons of buying ink in large quantities.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Seen on a garbage truck:

    "Satisfaction guaranteed or double your trash back."

On a auto shop in Maine:

    "Our motto is to give our customers the lowest possible prices and workmanship"

On Interstate 5 in San Diego:

    "Cruise Ships Use Airport Exit."

If you've read these before, sorry, but if you haven't sent in any new ones, shame on you. We know those funny signs are out there. Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Expand and Improve your Product Line with Channel Letters from AI Innovations
Count on AI Innovations for Wholesale Only Channel Letters. At AI you can choose from, front lit, back lit, flat cut out aluminum, and stud mount acrylic letters. All letters are available in a variety of colors and styles. Whether you need something custom or standard, AI is the only source you need for wholesale only channel letters.
Read on...

Vehicle/Outdoor Business Card Holder - Add More Value to your Graphics and Signs with Card Caddie
Outdoor Business Card Holders will add value to any window graphics, vehicle wrap or sign display. Special 12 pack Deal (2 of each color Red, Black, Yellow, White, Blue and Green) Retail is $24.95 each, YOUR COST is $7.95 each with FREE SHIPPING (USA only). This offer is for a case of 12 CardCaddies only. Limited time offer.
Read on...

Vinyl-Off: a BREAK THROUGH Product in the Removal of Vinyl and Adhesives
Designed to remove vinyl graphics from fleet trucks, glass, signage, etc. Just wipe it on, wait a few minutes, and peel off the vinyl and the adhesive in one step! It takes up to 90% less time. You'll save HOURS of labor! And it's environmentally safe and biodegradable.
Read on...

Coro-Claw Corrugated PVC Flute Cutter
This handy flute cutter is something you absolutely need if you work with any kind of corrugated PVC such as Coroplast®. You can cut along the flutes or score along the flutes to make a stand or cover. Every shop needs at least one! Our cutter is about half the cost of other cutters and has an angled blade that makes it easier for cutting full sheets. Introductory price is $11.95
Read on...

Cooley Weathertyte now approved for AT&T
Weathertyte is a revolutionary material which has the luxurious look and feel of a textured fabric, with all the weather-resistant properties of a high performance vinyl polymer substrate. It is quickly becoming the choice of awning fabrics among architects and specifiers.
Read on...

ATG Electronics Inc.- Professional LED Products for Sign Making
High Quality iSignage™ LED Flex Strips, iLinear™ LED Ribbon Strips, eCove™ LED Rigid Strips and oSignage™ LED Waterproof Modules in red, yellow, blue, green, white, purple, pink, RGB...We can provide project solution including LEDs needed, driver system and control system...less than 7 days lead time, 24/7 full service at
Read on...

Wide Format Graphics Volume 1 represents an entirely new category and an industry first from Digital Art Solutions.
It is an extraordinary tool for the creation of custom signage including indoor and outdoor banners, posters, point of purchase, and vehicle graphics. The templates provided in this collection are the foundation for immediate success. Key categories in this collection make it painless to fulfill the needs of a typical digital print shop. Whether promoting grand openings, happy hour events, retail announcements, holiday sales, anniversaries, occasions, family reunions, fund raisers, school festivals or sports functions you will have a dynamic professional starting point.
Read on...

Advertise a product showcase for an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites: Mesh Banners:
  Blackthorne Tools- Rivet Sealer 3000:
  CADlink Technology:
  Digital Art Solutions:
  DMS- LED Displays:
  Graphtec America:
  International Sign Association (ISA):
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sawgrass Technologies:
  Sheffield Plastics Inc:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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