The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 1
Wednesday, January 2, 2008

In this issue:


Do What You Do

    "The winner is the chef who takes the same ingredients as everyone else and produces the best results."
      --- Edward de Bono

In his book, Quiet Strength, The Principles, Practices & Priorities of a Winning Life, Tony Dungy tells about his life as a football player, coach, father, and mentor. In it, Dungy describes how when he coached the Tampa Bay Buccaneers and the Indianapolis Colts, his strategy was the same: do the basics, but do them better than anyone else.

What an extremely simple, yet effective principle to apply to business as well. Too many times we tend to get caught up in finding a new way to increase profits or a different gimmick to help us improve our business, when the answer is right in front of us all along.

    "If you took our top fifteen decisions out, we'd have a pretty average record. It wasn't hyperactivity, but a hell of a lot of patience. You stuck to your principles and when opportunities came along, you pounced on them with vigor."
      --- Charlie Munger

Not that looking to improve or finding a unique way to do business is wrong --- quite the opposite. That is what catapults the average business to excellence. However, extreme focus to perfecting the foundation of the business is what keeps a business at that new level.

A quick examination of the most successful businesses throughout history will reveal that the leadership of the business focused on "doing what you do" better, day in and day out. It is that little edge that allows a business to beat out the competition every time.

    "I always wanted to be the best I could be at whatever I did. I didn't want to be the number one golfer in the world. I just wanted to be as good as I could be. I work hard, I push myself hard, and I probably even expect too much of myself."
      --- Greg Norman

You're going to hear a lot about resolutions and goal setting this time of year. It is expected and probably a good thing to do for many areas of your life. As for your business, perhaps a goal or resolution is to strive for perfection in the basics. Look at what the core of your business is and set some goals to be the very best at doing those things.

Whether it is installing LED signage, creating sign designs, forming neon, or gold leafing, set for 2008 (and beyond!) to be the best that you can at those things. It might mean taking some classes, hooking up with a mentor, or spending more time in the shop, but go the distance to major in the minors.

    "I believe in giving everything my best shot. I do not believe in holding back. I am very driven by the fact that we are destined with these opportunities."
      --- Shailendra Singh

Little by little, day after day improving what you do will gradually bring rewards. It works for winning the Super Bowl, winning a contract, increasing profits, and building a reputation. Make a resolution today to be the very best you can be at doing what you do.

    "You don't win on emotion. You win on execution."
      --- Tony Dungy

Advertiser - ISA International Sign Expo 2008
ISA International Sign Expo 2008
March 26-29, 2008 - Orlando, FL

Register now for ISA International Sign Expo 2008. March 26-29, 2008 * Orlando, Florida.

Produced by the International Sign Association, this is the largest sign show in the world and the industry's signature event. It's where you'll find the latest sign products, services and technologies, and where you'll learn from the experts in hands-on, in-depth educational sessions in ISA's Discovery Seminar Series.

Visit for more information.

Feature Articles

Willis Avenue Building and the Rooftop Sign that Wasn’t
By Louis M Brill

This is a tale of a billboard wind load that almost took down the building it sat upon and its replacement rooftop sign that really wasn't the roof sign it appeared to be.
Read the article...

Today and Tomorrow: Considering Digital Imaging an SGIA Interview
By Dan Marx

In recognition of the SGIA Journal's 10th anniversary in 2007, we take a look forward and backward, evaluating how our industry has changed and how we expect it will change by the time the Journal celebrates its twentieth anniversary.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Seen at a Gym in South Dakota:

    "Merry Fitness and a Happy New Rear!"

On the door of a Music Library:

    "Bach in a min-u-et"

Outside a country shop in West Virginia

    "We buy junk and sell antiques"

If you've read these before, sorry, but if you haven't sent in any new ones, shame on you. We know those funny signs are out there. Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Quality Stock Channel Letters at Great Prices from Electraletter
Stock Channel Letters ready to assemble for quick shipping. Usually priced at $210.00 per letter, our pre-made process allows us to make our select Stock Channel Letters available for much less! Click above to see for yourself.
Read on...

Wasatch SoftRIP Introduces 16-Bit Rendering! Are You Printing In High Definition?
With SoftRIP's high definition printing shade subtleties are reproduced with enormous detail, and gradients are perfectly smooth at any output size. That’s because the RIP maintains more data on every color point, so your prints truly match the original source image.
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

Guardian Knife Guide from Saw Trax
Safer, more accurate and more cost effective than other knife guides! Score cut, plunge cut, angle cut and make repetitive cuts. The customized extrusion allows the user to easily line up the blade for trimming prints, by simply aligning the edge of the extrusion with the print edge. The extrusion has a lip to protect the user from contact with the knife bracket while in use. The knife bracket flairs on one side for quick and easy mounting of the knife on the extrusion. Cuts anything that you can cut with the knife! Two sizes available - 36" for $79.95, 54" for $99.95.
Read on...

ATG Electronics - Professional LED Sign Lighting Supplier, launches New Logo and moves to New Facility.
In order to scale with rapid sales growth, ATG Electronics adopts new logo and moves to new facility in Zhangjiang Hi-tech Park. Continuing our commitment to global environmental protection and providing professional customer-oriented LED Sign Lighting Products. With a strong R&D team and patented technologies, our signage lighting products such as iSignage™ LED Flex Strips, iLinear™ LED Ribbon Strips, eCove™ LED Rigid Strips and oSignage™ LED Waterproof Modules ...will certainly meet your high requirements for signage lighting.
Read on...

Advertise a product showcase for an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites: Mesh Banners:
  CADlink Technology:
  Digital Art Solutions:
  DMS- LED Displays:
  Graphtec America:
  International Sign Association (ISA):
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sawgrass Technologies:
  Sheffield Plastics Inc:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
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