The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 3
Friday, February 1, 2008

In this issue:


Bring Back That Loving Feeling

    "Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve."
      --- Mary Kay Ash

When we all started in business, we had a dream that took us from the idea page, to the starting page, to the get-er-done page. Those were the days. Dreamy days. Days when we felt invincible.

But for some of us, after a while the thrill dies down. When what once seemed extraordinary becomes routine. Many of us get bored with our business and we stop thinking in terms of how high we can take the business, concentrating instead on not messing up a good thing.

    "If you believe that some day it's going to happen, some day it probably will happen. You just have to make sure you're there when it's happening, and ideally you're at the front of the parade, and the principle beneficiary of when it happens, but it's not a kind of thing where you just sort of sit back and wait."
      --- Steve Chase

Staying motivated takes an effort of extreme focus. To keep the momentum of driving your business to exciting levels requires concentration of the highest magnitude. You can get back into the driver's seat and feel that pioneer-of-the-old-west exhilaration once again. You just have to drum up the courage to review and/or renew the business goals that once gave you passion.

    "Whatever qualities the rich may have, they can be acquired by anyone with the tenacity to become rich. The key, I think, is confidence. Confidence and an unshakable belief it can be done and that you are the one to do it."
      --- Felix Dennis

When the hum-drum feelings of running your business come (and they surely will from time to time), take a step back and reassess the direction of the company. Take an outside-looking-in approach. If needed, ask those you trust both in and out of your business to give you an honest assessment of the direction of the company.

With your assessment in hand, compare it with your original business goals. If those goals were never put in writing (shame on you!), try to remember what they were. Then, compare the two. Is your business what you dreamed it should be at this stage? Are you at least aimed toward the direction of the original goals?

    "Believe in yourself.. in all you can do.. and for you, the deals will start to work in your favor. You need to be open to such deals, and they will come, I assure you."
      --- Ivana Trump

If you are still heading in the right direction, great! The hum-drum feelings may just be a sign that you need a vacation. Or, they could be a warning that you need to change the direction of your goals to add back that spice to your life. Possibly, you've run the course you were meant to run and now it is time to sell the business or hand it down and start something new.

    "Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish."
      --- Sam Walton

Whatever the outcome of your assessment is, be sure to communicate to your team what next steps need to be taken. Include everyone involved so that all oars are in the water paddling the same direction.

You can get back that loving feeling. It just takes refocusing on your dreams.

Advertiser - ISA International Sign Expo 2008
ISA International Sign Expo 2008
March 26-29, 2008 - Orlando, FL

Register now for ISA International Sign Expo 2008. March 26-29, 2008 * Orlando, Florida.

Produced by the International Sign Association, this is the largest sign show in the world and the industry's signature event. It's where you'll find the latest sign products, services and technologies, and where you'll learn from the experts in hands-on, in-depth educational sessions in ISA's Discovery Seminar Series.

Visit for more information.

Feature Articles

Solvent Printers and Air Quality Control
By Larry Miller

For years, it has been accepted the smelly operating conditions are par for the course and normal in shops with solvent printers, but we have come to a turning point where these fumes and odors are more than just a nuisance. They pose real health concerns.
Read the article...

Choosing the Best Ink to Print on Vinyl
By Jennifer LeClaire

Some digital print shops stick to the ink their printer manufacturer offers. But that might not always be the best choice for your vinyl print job. Your overarching goal is to match your ink to your media. Find out what you need to know.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Father's Day advertisement at photography studio in New Hampshire:

    "Have the kids shot for Dad from $24.95"

On a door to a warehouse in Macon, GA:

    "This door is not to be used for entering or exiting the building."

As seen on a new town hall in Wales:

    "The town hall is closed until opening. It will remain closed after being opened. Open tomorrow."

If you've read these before, sorry, but if you haven't sent in any new ones, shame on you. We know those funny signs are out there. Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

FREE Trade Show Pass to the ISA International Sign Expo 2008 in Orlando, FL - March 27-29, 2008
Prepare to experience the world's largest marketplace of sign industry professionals. Network with more than 22,000 industry colleagues and visit more than 1,800 exhibit booths showcasing the latest in technology from more than 600 distinct companies. Join us in sunny Orlando, Florida!
Read on...

Coro-Claw Corrugated PVC Flute Cutter
This handy flute cutter is something you absolutely need if you work with any kind of corrugated PVC such as Coroplast®. You can cut along the flutes or score along the flutes to make a stand or cover. Every shop needs at least one! Our cutter is about half the cost of other cutters and has an angled blade that makes it easier for cutting full sheets. Introductory price is $11.95
Read on...

Vehicle Templates: Pro Vehicle Outlines 2007
Comes with over 14000 vector vehicle templates. With the to-scale vehicle templates 1:20 it takes just a few seconds to design professional vehicle lettering and fulfill the special requests of your customers. With the online updateservice for 1 year you get access to all new vehicle templates, 3D models and all other graphics. So you will be always up to date.
Read on...

64'' Ink Jet Canvas Available from IJ Technologies
IJ Technologies is pleased to announce the availability of 64” wide format canvas for pigment and Ultrachrome K3™ inks used in the Fine Art/Giclée and Photographic/Portrait markets. Premium Edition Artist Texture canvas provides end users a water resistant coating without optical brighteners and a more textured appearance.
Read on...

CADlink Announces Release Of Next Generation Sign Making Software, SignLab Version 8
Centering around enhancing the design front-end and complimenting it with a brand new production-oriented back-end queue system, Visual Production Manager. SignLab Version 8 now includes an additional 75 special effects plug-ins and comes bundled with a complete bitmap editing application. The SignLab Vinyl package now also includes the pro text composition and color vectorizing features. Newly added to the SignLab Vinyl Pro package are all of the design and special effects tools previously only found in the top-of-the-line SignLab Print and Cut package.
Read on...

ATG Electronics - Professional LED Sign Lighting Supplier, enlarges production scale and polishes website.
After relocation of ATG Electronics Shanghai Office, our factory also moved to a bigger manufacture base to scale with rapid sales growth. And to better communicate with our customers and display our products, our website ( has been polished to provide a more convenient way to search our products and related information.
Read on...

Advertise a product showcase for an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
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- Wishing you much success,

  Sean Scott
  Managing Editor

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