The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 5
Monday, March 3, 2008

In this issue:


A Little Spring Cleaning

    "Spring in the world! And all things are made new!"
      --- Richard Hovey

Although it may not feel like it just yet, Spring is almost here! Historically, the season of Spring has always been a time of renewal, hope, and time to throw out the old to make room for the new.

As this relates to your business, Spring is also a good time to renew your business perspective. Take a moment to look at how you view your business. How does it compare to how your team members view it? How about your suppliers? Now, how do your customers view your business?

    "The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay."
      --- Steve Jobs

Try to find areas of your business that could use a good sweeping. Are you spending too much time on areas of the business that do not bring in a profit? Take a good look at every corner of the business to determine what areas you might be able to eliminate or revamp to be a better producer. It may be as simple as changing how you produce a vinyl sign or performing major surgery by eliminating a product or service altogether.

In 1997, PepsiCo, the maker of Pepsi-Cola sold off its restaurant holdings that included Pizza Hut, Taco Bell, and Kentucky Fried Chicken, in order to re-focus on its core business of providing quality beverages. They then bought Tropicana Products, Quaker Oats (maker of Gatorade), Izze, and a portion of South Beach Beverage Company, maker of Sobe noncarbonated drinks. This major shakeup was necessary in order for PepsiCo to strengthen its position as a leader in the beverage industry.

    "The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow."
      --- Rupert Murdoch

This time of year is as good as ever for analyzing how your team members perform specific tasks. By performing a job analysis on each employee, you may reveal wasted steps in the process, duplication of job functions, and misunderstandings of how each part of the process plays a role in the final outcome.

This information can then help you to streamline your business while improving the quality of your products and services.

    "We are always saying to ourself...we have to innovate. We got to come up with that breakthrough. In fact, the way software long as you are using your existing software.. you don't pay us anything at all. So we're only paid for breakthroughs."
      --- Bill Gates

In the process of Spring cleaning, your knowledge of your business improves and you will get a better perspective of your business "machine." With a cleaner, leaner business, you are now afforded the opportunity to brainstorm new products, new services, and new directions. Depending on what state you are in, you still might not be able to open the windows for some fresh air, but the fresh ideas will feel just as good.

    "We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour."
      --- Philip Knight

Advertiser - UL University
UL University workshops for Electric Sign Manufacturers

UL University is pleased to offer a number of workshops ideal for sign manufacturers. These workshops include Designing for Compliance to UL 48 and the newest addition to our schedule - Advanced Signs UL 48-201. These two workshops are currently being offered in 14 locations and new dates and locations are added daily.

UL University will conduct over 150 public workshops on 50 different subjects in various cities around the United States alone. For a complete list of workshops, visit

If you register for any UL University workshop before April 15th, use discount code SGN08 and receive 15% off the registration fee. For more information, dates and locations, click here

Feature Articles

It Costs How Much? Determining What It Costs to Sell Your Signs the Right Way.
By Mark E Battersby

Pricing your products or services sold is determined first by costing. Do you have any idea of what it costs to sell a sign or banner? For that matter, what does it cost to open the doors to your sign business each day? Pertinent questions that will influence your pricing.
Read the article...

Laser Engraving Part IV: Using your System as a Cutting Tool
By Diane Bosworth

The same laser engraving system that engraves on many products and materials may also serve as a very powerful and versatile cutting too as well. Read on to get some ideas.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA International Sign Expo 2008
ISA International Sign Expo 2008
March 26-29, 2008 - Orlando, FL

Register now for ISA International Sign Expo 2008. March 26-29, 2008 * Orlando, Florida.

Produced by the International Sign Association, this is the largest sign show in the world and the industry's signature event. It's where you'll find the latest sign products, services and technologies, and where you'll learn from the experts in hands-on, in-depth educational sessions in ISA's Discovery Seminar Series.

Visit for more information.

Funny Signs

As seen on a fence in north Georgia:

    "Warning: Pit Bull With Aids"

On a 1998 Saturn somewhere in PA:

    "This Vehicle Protected by Antitheft Sticker"

On a dry cleaner's window in Austin, TX:

    "Drop Your Pants Here and You Will Receive Prompt Attention"

If you've read these before, sorry, but if you haven't sent in any new ones, shame on you. We know those funny signs are out there. Why not share them with the world? Send your comments, suggestions, and hysterical observations to:

Product Showcases

Brightboard™ ­ LCD Digital Signs – Pedestal & Wall Mount Systems - Sizes 7" to 42"
POP AdVisions, Inc. Brightboard Digital Signs can enhance your business. Affordable stand alone and network capable LCD Digital Signs are available in sizes from 7'' to 42''. Pedestal, Wall mount, or ceiling mount configurations are available. Adding or changing messages is fast and simple. Systems play JPEG stills or MPEG full motion video. Portable, affordable and easy to use. Everything needed for operation is included. Libraries, Colleges & Universities, Public Buildings, Restaurants, Sports Centers and more are already seeing the advantages of their Brightboard displays. Coming April 1st, our new HD standalone media player offering true 16:9 output resolutions.
Read on...

The Océ Arizona® 250 GT, Winner: DPI Product of the Year, 2007
Boost your display graphics revenue with the Océ Arizona 250 GT flatbed printer. Breakthrough Océ VariaDot™ technology delivers near-photo quality and up to 35% savings in ink.
Read on...

Wholesale Only Awnings from AI Innovations
AI Innovations is the only source you need for Wholesale only Manufactured Awnings. AI Innovations is dedicated to helping you reduce overhead and increase your profits while growing your business. Manufacturing is based on intelligent design, custom fabrication, and advanced technology to achieve the highest level of service and quality in the industry. AI delivers on their trucks from multiple manufacturing facilities nationwide.
Read on...

Aluminum Bulletin & Poster Sign Holders by Testrite!
Highest quality 22" x 28" poster holders, snap frames, wall models, pedestal models, A- frames, catalog stands, mightee mount sign stands. Made in the U.S.A. Great quality & sharp price points.
Read on...

Economy Plastic Engraving Stock on Sale from C and J Signs Inc.
24 inch by 48 inch only $14.99. Available in several colors. Click above for more details.
Read on...

Advertise a product showcase for an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites: Mesh Banners:
  CADlink Technology:
  DMS- LED Displays:
  Explan Sign Products:
  Graphtec America:
  International Sign Association (ISA):
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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