The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 6
Monday, March 17, 2008

In this issue:


Oh, Behave!

    "I think we never become really and genuinely our entire and honest selves until we are dead--and not then until we have been dead years and years. People ought to start dead, and they would be honest so much earlier."
      --- Mark Twain

Every few years, it takes an Enron or WorldCom scandal to shake up the business community and wake up the media. Businesses begin hiring consultants to give seminars on ethics and the media schedules endless documentaries on businesses that have fallen because of bad behavior versus those who base their work on strong, solid values.

Too often we hear about a business owner or leader that has cheated either on his or her taxes, accounting practice, spouse, or all three. Our industry is not immune from the contagious disease of unscrupulous practices.

    "It has been my experience that competency in mathematics, both in numerical manipulations and in understanding its conceptual foundations, enhances a person's ability to handle the more ambiguous and qualitative relationships that dominate our day-to-day financial decision-making."
      --- Alan Greenspan

Some of us depend on outside agencies to keep us in line with our accounting and taxes. It is usually better to leave certain business activities to the experts. However, that shouldn't excuse us from knowing how and why these activities are done the way they are. Information is so freely available today that business owners should at least know the basics of tax laws, reading financials, and knowing our debits from our credits.

    "There's no business like show business, but there are several businesses like accounting."
      --- David Letterman

When you began your business, you had a particular passion to use a certain expertise that you could profit from. This base set of knowledge, skills, and abilities is where your bread is buttered, but it is not all there, as to what it takes to running your business successfully. Expanding your knowledge to other areas of the business only increases your value and capability to spot irregularities as they arise.

Most crooks are crooks because they lack the experience and knowledge to do anything else. They haven't applied themselves like you have and they see the "easy road" of crime and/or unethical behavior as the shortest distance between two points.

    "Most of the time common stocks are subject to irrational and excessive price fluctuations in both directions as the consequence of the ingrained tendency of most people to speculate or gamble... to give way to hope, fear and greed."
      --- Benjamin Graham

Knowledge creates patience and a sense of comfort and confidence in one's abilities. Acquiring the necessary knowledge to be able to spot fraud or unscrupulous behavior saves your business from embarrassment, loss of productivity and profit, and customers.

    "There is a certain degree of satisfaction in having the courage to admit one's errors. It not only clears up the air of guilt and defensiveness, but often helps solve the problem created by the error."
      --- Dale Carnegie

If you've been tempted to cut corners or have made mistakes in the past, now is the best time to take ownership of them and come clean --- if not to everyone around you, then at least to yourself. Begin today with a clean slate and set an example for the rest of your team that your work, and that of the business, will be honest, guilt-free, quality, "man, I'm good" work!

    "It is a mistake to always contemplate the good and ignore the evil, because by making people neglectful it lets in disaster. There is a dangerous optimism of ignorance and indifference."
      --- Helen Keller

If you know of others in your business that are not holding up to a common sense code of ethics, then call them out. Be the one who stands for what is good, right, and fair. Regardless of what the loony, lazy types might say, there is a right and a wrong way of doing business.

Advertiser - ISA International Sign Expo 2008
ISA International Sign Expo 2008
March 26-29, 2008 - Orlando, FL

Register now for ISA International Sign Expo 2008. March 26-29, 2008 * Orlando, Florida.

Produced by the International Sign Association, this is the largest sign show in the world and the industry's signature event. It's where you'll find the latest sign products, services and technologies, and where you'll learn from the experts in hands-on, in-depth educational sessions in ISA's Discovery Seminar Series.

Visit for more information.

Feature Articles

Project Management Made Easy Through Estimating & Business Management Software
By Johnny Duncan

The programs continue to evolve and mature, and with this improvement cycle the results are increased productivity, greater control of costs and an improved bottom line. All achieved with greater ease and accuracy than ever before. So how can you afford to not be on this bandwagon?
Read the article...

Does Your Vinyl Printing Flow Where You Want It To Go?
By Jennifer LeClaire

Digital printers and sign shops that print on vinyl could find a competitive advantage with software that streamlines the printing processes and sidesteps common challenges. Read on for more.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - UL University
UL University workshops for Electric Sign Manufacturers

UL University is pleased to offer a number of workshops ideal for sign manufacturers. These workshops include Designing for Compliance to UL 48 and the newest addition to our schedule - Advanced Signs UL 48-201. These two workshops are currently being offered in 14 locations and new dates and locations are added daily.

UL University will conduct over 150 public workshops on 50 different subjects in various cities around the United States alone. For a complete list of workshops, visit

If you register for any UL University workshop before April 15th, use discount code SGN08 and receive 15% off the registration fee. For more information, dates and locations, click here

Funny Signs

As seen in North Vancouver:

    "Attention Dog Guardians: Pick up after your dogs. Thank you. Attention Dogs: Grrrrr, Bark, woof, Good dog."

Kyushi, Japan Detour sign:

    "Stop: Drive Sideways"

At a conference in LA:

    "For anyone who has children and doesn't know it, there is a day care on the first floor"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

FREE Trade Show Pass to the ISA International Sign Expo 2008 in Orlando, FL - March 27-29, 2008
Prepare to experience the world's largest marketplace of sign industry professionals. Network with more than 22,000 industry colleagues and visit more than 1,800 exhibit booths showcasing the latest in technology from more than 600 distinct companies. Join us in sunny Orlando, Florida!
Read on...

Nationwide Channel Letter Fabricator/Supplier. Wholesale in All Shapes and Sizes - Quality First and Always- Shear Fabricators
Offering illuminated, non-illuminated, front lit, reverse and halo-lit channel letters and logos. Channel letters are primarily illuminated with neon, using the Eurocom neon pumping system. Specifically known for the quality of our reverse-lit channel letters.
Read on...

New DURA-MESH Banners are Hot Sellers
Dura-Mesh banners have tiny holes that allow 30% wind pass-thru. These banners are great for any high wind application including chain- Link fences, stadium bleacher backs and building wraps. All Dura- Mesh Banners are digitally printed and have reinforced hems to prevent grommet tear. Potential customers include universities, high schools, speedways, real estate developers, construction companies, baseball organizations etc.
Read on...

Brightboard™ ­ Indoor LCD Digital Signs – Portable Pedestal & Wall Mount - Sizes 7" - 42"
POP AdVisions, Inc. Brightboard Digital Signs can enhance your business with affordable stand alone and network capable LCD Digital Signs available in sizes from 7" to 42". Pedestal, Wall mount, or ceiling mount configurations available. Adding or changing messages is fast and simple. Systems play JPEG stills or MPEG full motion video. Libraries, Colleges & Universities, Public Buildings, Restaurants, Sports Centers and more are already seeing the advantages of their systems. April 1st, our new HD standalone media player offering true 16:9 output resolution.
Read on...

Guardian Knife Guide from Saw Trax
Safer, more accurate and more cost effective than other knife guides! Score cut, plunge cut, angle cut and make repetitive cuts. The customized extrusion allows the user to easily line up the blade for trimming prints, by simply aligning the edge of the extrusion with the print edge. The extrusion has a lip to protect the user from contact with the knife bracket while in use. The knife bracket flairs on one side for quick and easy mounting of the knife on the extrusion. Cuts anything that you can cut with the knife! Two sizes available - 36" for $79.95, 54" for $99.95.
Read on...

FlexiSign 8.5 upgrades - up to 30% off retail prices
Click above for these and other featured products from JSI Sign Systems
Read on...

Advertise a product showcase for an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites: Mesh Banners:
  CADlink Technology:
  DMS- LED Displays:
  Explan Sign Products:
  Graphtec America:
  International Sign Association (ISA):
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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