The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 7
Tuesday, April 1, 2008

In this issue:


Opportunities Are Everywhere

    "Opportunity is a haughty goddess who wastes no time with those who are unprepared."
      --- George Clason

Fresh off of the International Sign Association show in Orlando, we finally had an opportunity to contemplate some of the new products that are on the market today. Some of them are improvements on old technology, some are helpful tools to make the life of a sign person easier, and others are brand new to the market. All present new opportunities for the smart players in this industry.

    "An enterprising person is one who comes across a pile of scrap metal and sees the making of a wonderful sculpture. An enterprising person is one who drives through an old decrepit part of town and sees a new housing development. An enterprising person is one who sees opportunity in all areas of life."
      --- Jim Rohn

When one walks the floor of a show like ISA, it is easy to be impressed and even somewhat overwhelmed by the many opportunities available in the sign industry. New lighting products, channel materials, printers of all sizes, laminators, business software and on and on.

In this issue of our newsletter, you'll notice an article on floor graphics, (which was also represented at the show). This is just one additional product that could make an interesting added feature to your lineup to offer your customers.

    "The Chinese use two brush strokes to write the word 'crisis'. One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger-but recognize the opportunity."
      --- John F. Kennedy

Trade shows are not the only place to find opportunities. Your local library has a whole slew of business biographies detailing the lives of successful people that became successful after being forced to devise a plan, product, or service as a solution to a problem. They had to change course after a crisis or circumstance impacted, and sometimes almost crippled their businesses.

    "Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business."
      --- Zig Ziglar

Your team members, vendors, and customers all present opportunities to you, almost daily. Look for the hidden jewels in what is said by all. Your way may have been a good start to the business, but seeking wise counsel from those within your business, as well as those not even in this industry can help you to find golden opportunities to increase sales and profits.

It was once said that the theme song for failed businesses is, "I Did It My Way." Whether you go to others for advice or simply listen carefully to those around you (eavesdrop), glean wisdom from others.

    "Someone once told me: 'Luck is when opportunity meets preparation'. And that's what I really feel with my music. I've worked really, really hard on it. It was like, 'this is really what I want to do...what do I have to do to make it work?'"
      --- Erica Baxter

Of course, finding good opportunities to expand your business are more than just including a new product or service. There is no substitution for hard work, except for working hard and smart. Choose your opportunities wisely and then grit your teeth and dive in wholeheartedly. Opportunities abound. Choose the ones that will best serve your customers and your community.

Advertiser - UL University
UL University workshops for Electric Sign Manufacturers

UL University is pleased to offer a number of workshops ideal for sign manufacturers. These workshops include Designing for Compliance to UL 48 and the newest addition to our schedule - Advanced Signs UL 48-201. These two workshops are currently being offered in 14 locations and new dates and locations are added daily.

UL University will conduct over 150 public workshops on 50 different subjects in various cities around the United States alone. For a complete list of workshops, visit

If you register for any UL University workshop before May 1st, use discount code SGN08 and receive 15% off the registration fee. For more information, dates and locations, click here

Visit for more information.

Feature Articles

How to Train Cats and Salespeople
By John Boe

Surprisingly, the same training and reward techniques required to get Fluffy to jump through a hoop can also be utilized to motivate your sales team to achieve peak-performance! Read it I know you're curious.
Read the article...

Floor Graphics: Walking into Opportunity
By Jennifer LeClaire

The floor graphics concept was ahead of its time a few years ago, but if you haven’t gotten into this side of the business yet, there is no time like the present.
Read the article...

Getting Inkjet Ink and Print Heads to Work Together
By Vince Cahill

Inkjet print systems fail primarily because of the fluids used in them. Read on to find out if it's all a hoax or if putting high-test in is all it's cracked up to be.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

As seen in Greenville, SC:

    "Drive Slow, See Our City. Drive Fast, See Our Judge"

Bethel Assembly of God Church Sign:

    "Prayer Is The Ultimate Wireless Connection"

Advertisement for a lawn sprinkler system:

    "Dew It Yourself"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Wholesale ADA Signage for the trade only - Advance Corporation
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on us. Contact us for a free sample and feel the quality. Backed by more than 66 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, superior quality, and a quick production time.
Read on...

Super Bright, UL-Approved LEDs for way less than you're paying now!
Top quality LEDs priced so low, now YOU can make a profit. Electraletter LEDs are easy to install, maintenance free, energy efficient, and have a life expectancy of up to 100,000 hours! All the benefits of LEDs for as little as $1.53 per module! Visit our website by clicking above, then click on the link for our LEDs Online Store for quick and easy shopping.
Read on...

Buy FlexiSign Pro 8.5 with Free Flexi Designer 8.5 for $1,995.00 with trade-in
Click above for these and other featured products from JSI Sign Systems
Read on...

Adjustable Width Banner Stand Classics by Testrite!
Telescopes in height and width. Great for wide and grand format. Available conversion kits adapt to portable situations up to 12’ high and 12’ wide. Great quality, sharp price points, made in the U.S.A.
Read on...

Expand and Improve your Product Line with Channel Letters from AI Innovations
Count on AI Innovations for Wholesale Only Channel Letters. At AI you can choose from, front lit, back lit, flat cut out aluminum, and stud mount acrylic letters. All letters are available in a variety of colors and styles. Whether you need something custom or standard, AI is the only source you need for wholesale only channel letters.
Read on...

ATG Electronics iLinear™ R60 LED Ribbon Strips, Ultra Thin and Flexible LED Signage Lighting Solution
Conventional signs made with neon are high-voltage input and easy to break. iLinear™ R60 LED Ribbon Strip is a safe and eco-friendly LED lighting device to replace neon. With ultra flexibility, long life span and high brightness, iLinear™ R60 will make your installation much easier, and maintenance free.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites: Mesh Banners:
  CADlink Technology:
  DMS- LED Displays:
  Explan Sign Products:
  Graphtec America:
  International Sign Association (ISA):
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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