The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 8
Tuesday, April 15, 2008

In this issue:


Raise Your Business in the Way it Should Go

    "The way you see them is the way you treat them and the way you treat them is the way they often become."
      --- Zig Ziglar

The art of building a business is an ongoing process. The journey is continuous. The path to success requires constant attention to the growth of the business. Like an infant, you have to feed the business, give it your constant attention, and sometimes even burp it. You have to get up at night when it wants you and put it to bed when it is time.

On a similar plane, your employees require the same type of treatment. Your team members need your attention to guide them and to show them the way. They depend on your direction, and without your guidance the business you are building is prone to wander in multiple directions.

    "Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management."
      --- Howard Schultz

Leading your team to success requires that you first become a servant to your team. Telling and yelling only works for so long. Proving to your employees that you care about their welfare and about the things that will give them satisfaction in their jobs speaks volumes about the type of leader that you are. Most people will follow the person who has a plan, knows how to execute the plan, and cares about the people making the plan happen.

    "If your thinking is sloppy, your business will be sloppy. If you are disorganized, your business will be disorganized. If you are greedy, your employees will be greedy, giving you less and less of themselves and always asking for more."
      --- Michael Gerber

Even if you fill up every hour of your employee's day with projects, they will still find a way to see how you work. They are watching you. They eventually learn about your habits (both good and bad) and your work ethic. They know what is important to you and what is not in regards to the business.

    "It was my teacher's genius, her quick sympathy, her loving tact which made the first years of my education so beautiful. It was because she seized the right moment to impart knowledge that made it so pleasant and acceptable to me."
      --- Helen Keller

It takes time to learn what turns on your team members. If you have a few employees, you should learn about their likes and dislikes and make it a point to learn this quickly. Businesses with more employees will take more time, but it is well worth the effort.

In all this learning, discover at least three key "trigger points" for each employee. This could be as simple as learning that someone prefers working early in the morning to learning that you have an employee that has a passion and a talent for art. Utilizing this skill could be an asset to your sign creations and create loyalty and dedication on the part of the employee.

    "You cannot build character and courage by taking away a man's initiative and independence."
      --- Abraham Lincoln

Discovering the various talents, skills, knowledge, passions, preferences, and abilities of your team allows you to better direct the journey of your business. This information equips you to better raise a business that will not depart from your goals while creating a content workforce.

Advertiser - UL University
UL University workshops for Electric Sign Manufacturers

UL University is pleased to offer a number of workshops ideal for sign manufacturers. These workshops include Designing for Compliance to UL 48 and the newest addition to our schedule - Advanced Signs UL 48-201. These two workshops are currently being offered in 14 locations and new dates and locations are added daily.

UL University will conduct over 150 public workshops on 50 different subjects in various cities around the United States alone. For a complete list of workshops, visit

If you register for any UL University workshop before May 1st, use discount code SGN08 and receive 15% off the registration fee. For more information, dates and locations, click here

Visit for more information.

Feature Articles

Hershey’s ­ How Sweet It Is: The Eye-Candy of Times Square
By Louis M Brill

In the middle of all its surrounding Times Square spectaculars, billboards and sign edifices, stands the flagship Hershey Times Square, a retail gift store which is a chocolate confectionary paradise that is the center of the chocolate universe.
Read the article...

Burn Your Boat! Your salesforce won't be looking back.
By John Boe

Do you allow the negative influences of fear, anxiety, self-doubt and worry to dominate your thinking and sabotage your results? Stop on.
Read the article...

Preparing Floors for Floor Graphics
By Jennifer LeClaire

Learn how to how to laminate the graphic, how to place it, how to prep the surface, and how to install the graphic so it will stay put and do its job.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

As seen on a billboard:

    "Speedo: Making us wish we were all blind"

Sign at an Arby's in North Bend, Washington.:

    "Now Hiring / Two French Dips / For Two Dollars"

Outside of a Mexico City disco:

    "Members and Non-Members Only"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Brightboard™ ­ HD LCD Digital Signs Now Available – Portable Pedestal & Wall Mount - Sizes 7'' - 42''
Affordable stand alone and HD network capable LCD Digital Signs are available in sizes from 7'' to 42''. Pedestal, Wall mount, or ceiling mount configurations are available. Adding or changing messages is fast and simple. Systems play JPEG stills or MPEG full motion video. Portable, affordable and easy to use. Many businesses are already seeing the advantages of their Brightboard displays. Check out our new HD standalone media player offering true 16:9 output resolutions.
Read on...

Laser Etched Sign, Edge Lit with LEDs
1/2'' Cast Acrylic Laser Etched with Custom graphics,and edge lit with LEDs
Read on...

Corrugated PVC Flute Cutter...the Coro-Claw from Saw Trax
This handy flute cutter is something you absolutely need if you work with any kind of corrugated PVC such as Coroplast®. You can cut along the flutes or score along the flutes to make a stand or cover. Every shop needs at least one! Our cutter is about half the cost of other cutters and has an angled blade that makes it easier for cutting full sheets. Introductory price is $11.95
Read on...

Hem Your Printed Banners Fast and With Ease!
The Banner Cyclone installs double-sided banner tape into the hems fast, easily and automatically. You can now gain control over jobs in-house, do a great job for your customer and save money! The Cyclone will hem your banners consistently, neatly and in a perfectly straight line every time. See a video demo at, click above. Come get your hem on!
Read on...

The Dibond Metal Series
The Dibond Metal Series, including brushed gold, silver, bronze, copper and stainless finishes, can provide a premium metallic look without the need to combine substrates with laminates. Dibond can be direct digital or screenprinted, routed, curved, or shaped in a variety of ways, while still maintaining its strength and rigidity. All at half the weight of aluminum. The Dibond Metal Series. Perfect for those with adventurous designs.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites: Mesh Banners:
  CADlink Technology:
  DMS- LED Displays:
  Explan Sign Products:
  Graphtec America:
  International Sign Association (ISA):
  Roland DGA:
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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