The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 11
Monday, June 2, 2008

In this issue:


Make Your Purple Cow

    "Great spirits have always encountered violent opposition from mediocre minds. The mediocre mind is incapable of understanding the man who refuses to bow blindly to conventional prejudices and chooses instead to express his opinions courageously and honestly."
      --- Albert Einstein

In his book, Purple Cow, Seth Godin explains the importance of being remarkable. He states that if you are not making remarkable products or providing remarkable services, then you are invisible to your potential customers.

Sounds obvious: make remarkable stuff and people will come. Unfortunately, too many of us settle for the same ole, same ole. We spend a little money on advertising our mediocre products and so-so service and hope that people will buy from us. One of the points that Mr. Godin makes in his book is that you also need to be working on something out of the ordinary (like a Purple Cow) that will stand out and put you on top.

    "Creating a close connection to those you do business with has its many risks, rewards and consequences. There are few things in business I have encountered that are more difficult than firing someone, particularly if that someone has always been, or has become a friend. On the flipside, I have been rewarded with many friends"
      --- Mark Cuban

Here are three reminders in this issue for all of us who get caught up in doing business as usual. First, network at every possible opportunity. Advertising still works and you should continue with what you are putting in now to your marketing efforts. In fact, you should push your marketing efforts even harder now that others are cutting back.

But, increase your networking as well. Attend industry meetings, local business gatherings, and Chamber functions. These will help you to show off your ordinary stuff as well as your remarkable.

    "We're responsible for the creation of the PC industry. The whole idea of compatible machines and lots of software.. that's something we brought to computing. And so it's a responsibility for us to make sure that things like security don't get in the way of that dream."
      --- Bill Gates

Second, continue brainstorming, daydreaming, and goal-setting. Remember to write these down and place them where you see them every day, or at least once a week. Keep your passion alive and in the forefront of all that you do.

    "Have you ever been at sea in a dense fog, when it seemed as if a tangible white darkness shut you in, and the great ship, tense and anxious, groped her way toward the shore with plummet and sounding-line, and you waited with beating heart for something to happen? I was like that ship before my education began, only I was without compass or sounding-line, and had no way of knowing how near the harbour was."
      --- Helen Keller

Thirdly, get more educated! You don't have to go back to school, but attend trade functions, read trade magazines, read other industry publications (good ideas come from these), and listen to audiotapes. When you feel you've mastered a function of your business, teach others. Hold seminars and classes for those in your area. This is another great form of learning. When you teach it, you learn even more. Force yourself into continual education.

    "A man does what he must.. in spite of personal consequences, in spite of obstacles and dangers, and pressures.. and that is the basis of all human morality."
      --- John F. Kennedy

Advertiser - UL University
UL University Workshops for Electric Sign Manufacturers - Save 15%

Recognizing the need for sign manufacturers to achieve safety certification or a listing of their electric signs in a fast and cost-effective process, UL University is pleased to offer a workshop to help you gain the necessary knowledge - Designing for Compliance to UL 48.

UL 48 workshop benefits:

  • Manufacturers will learn about the basic UL requirements for signs that help facilitate the safety during the construction and installation of their products.
  • Manufacturers will learn about their responsibilities under the UL General Coverage Program for Signs and how to effectively work under the General Coverage Program to construct custom sign products that comply with the requirements of the UL 48 Standard for Electric Signs and avoid delays and/or additional costs due to noncompliance of products.
  • Attendees will hear about new technologies and their implications on UL requirements and performance of their products and much more.
Register by June 15th and receive 15% off when you use discount code SGN0608.

Feature Articles

Looking Behind the Accounting Curtain: The Accounting Team and Print MIS in the Big Picture
By Gerald Walsh

The goal of a print management information system in this global picture is to provide accurate, timely information that can be quickly and easily consolidated and organized.
Read the article...

Full Product Branding with Self-Adhesive Films: What Does It Really Mean?
By Roland Castonguay & Michael Chevalier

An in-depth analysis of the concept and ways to incorporate it into your business
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Sign on an electrician's truck:

    "Let us remove your shorts!"

Maternity Clothes Shop:

    "We are open on labor day"

Seen in a cafeteria:

    "Shoes are required to eat in the cafeteria. Socks can eat any place they want"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

UP TO 15% OFF! Save Your Money Now on ATG Electronics iLinear™ R60 LED Ribbon Strips
iLinear™ R60 LED Ribbon Strip are a safe and eco-friendly LED lighting device to replace neon. With the features of ultra flexibility, long life span and high brightness, iLinear™ R60 will make your installation much easier, free from maintenance and most importantly, get an ideal expansion effect. Now through June 20th, save up to 15% on iLinear R60. Don't miss the opportunity to save your money now!
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

Customers want the superior strength of MAKROLON® SL Polycarbonate Sheet, from Sheffield Plastics Inc.
Wind, hail, storms, blowing debris and vandals are just a few of the reasons why your customers demand nothing less than the superior strength of MAKROLON® SL Polycarbonate Sheet in their signage. Achieve brighter whites, less yellowing and superior light transmission. Your signs will last longer and look better. Backed by a 10-year limited warranty. Nothing is tougher than MAK™. Sheffield Plastics Inc. is a Bayer MaterialScience Company. Clearly the Right Choice.
Read on...

CADlink Announces Release Of Next Generation Sign Making Software, SignLab Version 8
Centering around enhancing the design front-end and complimenting it with a brand new production-oriented back-end queue system, Visual Production Manager. SignLab Version 8 now includes an additional 75 special effects plug-ins and comes bundled with a complete bitmap editing application. The SignLab Vinyl package now also includes the pro text composition and color vectorizing features. Newly added to the SignLab Vinyl Pro package are all of the design and special effects tools previously only found in the top-of-the-line SignLab Print and Cut package.
Read on...

DuraGraphix™ Poly Banner II ink jet media from IJ Technologies:
A durable 10mil polyethylene base media, DG Poly Banner II is water resistant and designed for use with pigment and eco-solvent ink systems. DG Poly Banner II provides a matte surface finish and is ideal for indoor and outdoor use. This media works well with roll up banner stands. Typical uses include banners, signs and trade show graphics.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

Could your co-workers or friends use this newsletter?
If you have a friend or colleague who you think would be interested in receiving this newsletter, we encourage you to forward this message along to them. Or have them visit: Join Here

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites: Mesh Banners:
  CADlink Technology:
  DMS- LED Displays:
  Explan Sign Products:
  Graphtec America:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

(c)2008 |
Worldwide Rights Reserved.