The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 12
Monday, June 16, 2008

In this issue:


Making Decisions

    "Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information."
      --- Peter Drucker

In his collection of mentoring advice, Breakfast with Fred, Fred Smith, Sr. includes a section about decision making that is worth repeating. In it he says that decision making is both an art and a science. There are individuals who intuitively make good decisions, both in seeing problems and possibilities.

Kettering, the automotive genius, said, "A problem well-defined is half solved." Others have said, "The secret of good decisions is in knowing all the options." Once we know the options, it is fairly simple to choose the best ones.

    "I'm convinced that we can write and live our own scripts more than most people will acknowledge. I also know the price that must be paid. It's a real struggle to do it. It requires visualization and affirmation. It involves living a life of integrity, starting with making and keeping promises, until the whole human personality the senses, the thinking, the feeling, and the intuition are ultimately integrated and harmonized."
      --- Stephen Covey

Before President of Ford Motor Company Robert McNamara would accept someone's suggestion, he would ask, "What other possibilities did you reject in order to accept this one?" Many times the individual would have to admit that the one being presented was the first one considered. McNamara would then insist on other options.

    "I became a vegan and at the same time I realized, gosh, Whole Foods has got to create a higher standard here. I think it will ultimately be a good business decision because I think our customers expect us, want us to pave this path."
      --- John Mackey

In order to pick good options, you first have to know what the object of the decision is - what it is supposed to solve, either as a problem or as a possibility. We should try first to determine the current reality by establishing the current facts - not what we wish they were, but what they actually are.

Then, we need to think about the ramifications of each option. Next, we need to think about how each option can be implemented and enforced, since a solution that cannot be executed is totally impractical.

    "My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company."
      --- Philip Knight

Historians tell us that General Robert E. Lee continually asked his subordinates, "What opportunities do we have before us?" He asked this question of them even up to and including the day of his surrender at Appomattox. Robert E. Lee lost the Civil War, but he made many great strategic decisions, including the one to surrender.

    "You can't build a strong corporation with a lot of committees and a board that has to be consulted every turn. You have to be able to make decisions on your own."
      --- Robert Murdoch

A good decision is structurally sound and effectively executed. Becoming a good decision-maker is a satisfactory experience. What opportunities do you have before you right now and how do you determine what your options are?

Advertiser - UL University
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UL 48 workshop benefits:

  • Manufacturers will learn about the basic UL requirements for signs that help facilitate the safety during the construction and installation of their products.
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  • Attendees will hear about new technologies and their implications on UL requirements and performance of their products and much more.
Register by June 20th and receive 15% off when you use discount code SGN0608.

Feature Articles

Taking Care of Your Digital Graphics
By Dennis Lasik

Installing graphics is only part of the job of selling wraps and flat surface installs. You need to make sure your end user is aware of how to properly care for their graphics once they are installed.
Read the article...

Wrapping Oil Rigs
By Jennifer LeClaire

A Texas sign shop is wrapping the big rigs ­ and we don’t mean trucks. Discover the ins and outs of wrapping in an oil field.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

On a jewelry store wall (from Lisa of FastSigns, Carson City, NV):

    "If she asked for an engagement 'truck', you wouldn't hesitate."

Seen on side of the road in Vancouver:

    "Drive slow, see our village. Drive fast, see our judge. Speed limits strictly enforced"

Outside a hotel in Kansas:

    "Help! We need inn-experienced people!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

New SignLab for VersaWorks Edition - Get the Best from your Roland
SignLab now comes configured specifically to work seamlessly with your VersaWorks™ software!
Read on...

Wholesale Only Awnings from AI Innovations
AI Innovations is the only source you need for Wholesale only Manufactured Awnings. AI Innovations is dedicated to helping you reduce overhead and increase your profits while growing your business. Manufacturing is based on intelligent design, custom fabrication, and advanced technology to achieve the highest level of service and quality in the industry. AI delivers on their trucks from multiple manufacturing facilities nationwide.
Read on...

2008 Guide to Digital Imaging: Everything You Need on the Digital Imaging Industry
Expand your knowledge about the technologies, possibilities and markets served by digital imaging with SGIA’s 2008 Guide to Digital Imaging. This handy reference is perfect for industry newcomers and seasoned veterans, with a new chapter on Raster Image Processor (RIP) software and listing of more than 200 digital output devices currently on the market. Get the best facts and market intelligence on this ever-growing industry.
Read on...

Best Prices for FlexiSign v 8.5 on ebay
Click above for these and other featured products from JSI Sign Systems
Read on...

Quality Stock Channel Letters and LED modules at Great Prices from Electraletter
Stock Channel Letters ready to assemble for quick shipping. Usually priced at $210.00 per letter, our pre-made process allows us to make our select Stock Channel Letters available for much less! Click above to see for yourself.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
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- Wishing you much success,

  Sean Scott
  Managing Editor

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