The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 14
Tuesday, July 15, 2008

In this issue:


Get Energized

    "It's easy to have faith in yourself and have discipline when you're a winner, when you're number one. What you've got to have is faith and discipline when you're not yet a winner."
      --- Vince Lombardi

Tough times require tough minds and the discipline to keep keeping on when it would be easy enough to just throw in the towel. When you started your business, you suspected that there would be rough days, but you knew that you would somehow survive. The elusive "somehow" is what causes some business owners to question continuation in the race.

Survival today requires innovative ideas for your products and services, your marketing, and your sales presentations. But, at the basic root of all of that is energy.

    "The average man doesn't wish to be told that it is a bull or a bear market. What he desires is to be told specifically which particular stock to buy or sell. He wants to get something for nothing. He does not wish to work. He doesn't even wish to have to think."
      --- Jesse Livermore

Energy is the missing ingredient for those fallen soldiers of business. It is what is wasted by those in our industry that have given up and blamed their exit on the economy, demanding customers, and even the weather. We can all appreciate their plight, but still we push onward.

Sometimes the slightest edge you may have over a competitor is energy --- having enough steam both mentally and physically to outpace others.

    "Failure will never overtake me if my determination to succeed is strong enough."
      --- Og Mandino

There is a story about a young woman determined to swim the English Channel. She trained for a year and was ready. She swam well for hours until exhaustion set in. Her mother, riding in the support boat, yelled for her to keep going, that she was almost there, but the swimmer could not wrap her mind around "almost there" and stopped swimming. Shivering in the boat, she looked to see how much further she had to swim. She was only fifteen yards from shore.

Many business success stories become success stories because the characters of the story went past the mark. They took one more step, stayed up past bedtime, called on one more client and stretched for the finish line.

    "I made a resolve then that I was going to amount to something if I could. And no hours, nor amount of labor, nor amount of money would deter me from giving the best that there was in me. And I have done that ever since, and I win by it. I know."
      --- Colonel Sanders

Today, balancing life's activities is difficult at best. There are those who make it look so easy, but a closer examination will reveal that these are the folks who put plans to paper, who prioritize goals, and who review their goals daily. All this requires energy at a level above the norm.

Make it a point to access your energy level this month. Look at where the leaks in your energy bank are and find ways to plug them. Either review or begin writing your goals and discover where you will put a good chunk of your energy. You may find that you have a back-up reserve of energy you haven't tapped into yet.

    "The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand."
      --- Sun Tzu

Feature Articles

What Today’s Print Buyers Really Want ­ and How You Can Deliver
By Margie Dana

To print buyers (especially new ones), printers are all alike.
Read the article...

Wrapping the Fair
By Jennifer LeClaire

If you think wrapping mega slides is the same as wrapping cars, think again. Discover how to navigate the challenges that could spell opportunity for you.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Road sign seen in Utah:

    "Soft Shoulder, Blind Curve, Steep Grade, Big Trucks…. Good luck!"

As seen in a field in Louisville, Kentucky:

    "Used Cows for Sale"

At a funeral parlor somewhere in North Carolina:

    "Ask About Our Layaway Plan!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

The BEST 2 Graphtec Vinyl Cutters at the BEST prices for July 2008
Click above for these and other featured products from JSI Sign Systems
Read on...

Expand and Improve your Product Line with Channel Letters from AI Innovations
Count on AI Innovations for Wholesale Only Channel Letters. At AI you can choose from, front lit, back lit, flat cut out aluminum, and stud mount acrylic letters. All letters are available in a variety of colors and styles. Whether you need something custom or standard, AI is the only source you need for wholesale only channel letters.
Read on...

Brightboard™ ­ HD 1080 LCD Digital Signs – Portable Pedestal & Wall Mount - Sizes 7" - 42"
POP AdVisions, Inc. recently introduced our new HD Standalone Brightboard Digital Signs. Affordable stand alone and network capable LCD Digital Signs are available in sizes from 7" to 42". Pedestal, Wall mount, or ceiling mount configurations are available. Adding or changing messages is fast and simple. Systems play JPEG stills (1920x1080 resolution) or MPEG full motion video (720x480 resolution). Portable, affordable and easy to use. Everything needed for operation is included. Libraries, Colleges & Universities, Public Buildings, Restaurants, Sports Centers and more are already seeing the advantages of their Brightboard displays. Custom configurations available (minimum quantities apply).
Read on...

Make Your Signage More Attractive oSignage™ WP6T RGB LED Modules
In order to improve brand recognition, good signage lighting is of great importance. With high intensity, ultra bright LEDs and dynamic lighting effect, oSignage™ WP6T RGB LED Modules will make your signage more eye-catchy, so just use the effective way to sign your business.
Read on...

Photopolymer Signs
Sizes and pricing from CAB Plastics
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
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