The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 15
Friday August 1, 2008

In this issue:



    "Have you ever been at sea in a dense fog, when it seemed as if a tangible white darkness shut you in, and the great ship, tense and anxious, groped her way toward the shore with plummet and sounding-line, and you waited with beating heart for something to happen? I was like that ship before my education began, only I was without compass or sounding-line, and had no way of knowing how near the harbour was."
      --- Helen Keller

As an observer of phrases, I've noticed a trend in language that is spreading faster than a California wildfire. You may have noticed it too. The genesis of these phrases seems to begin in the media and then spread throughout the world. Have you noticed this one: During an interview, the interviewee will say, "at the end of the day..." It appears that "at the end of the day" is the latest, hippest phrase to date.

My favorite, used by reporters, financial analysts, and politicians, isn't a phrase, but just one word: "look." You'll notice that to stress a point, a person will say, "look, we need more…," or "look, the economy won't change unless…" It seems everyone wants us to look at something.

    "What you do speaks so loudly that I cannot hear what you say."
      ---Ralph Waldo Emerson

I get the picture. The person using the word "look" wants to get my attention and wants me to "see" what they are saying. Not particularly correct grammar, but it does draw awareness to the speaker's subject at hand. The problem is that over time, the word "look" will lose its power and appeal for the speaker. We may no longer look when told to look.

    "Take the attitude of a student, never be too big to ask questions, never know too much to learn something new."
      --- Og Mandino

There is some good to the word "look" when applied to our businesses though. When giving instructions to employees on how to use sign making equipment, that word "look" sure comes in handy. It helps to focus both the eyes and ears to the correct procedures you desire from your team members. It also commands the entire presence of the listener. A person can drift for a short time during a lecture or instruction, but once the magic word "look" is used, all brain systems are awakened.

    "The common eye sees only the outside of things, and judges by that, but the seeing eye pierces through and reads the heart and the soul, finding there capacities which the outside didn't indicate or promise, and which the other kind couldn't detect."
      --- Mark Twain

Looking at things in a new light is often the suggestion given to solve a lingering, troublesome problem. People may advise "sleep on it and tomorrow, you will see things differently." The four letters in "look" offer hope in this respect. The resemblance of two wide-open eyes peering out, scoping the landscape and horizon at the same time searching for answers.

    "I only hope that we don't lose sight of one thing - that it was all started by a mouse."
      --- Walt Disney

Before the word "look" loses its punch, let's squeeze all we can out of it. Beginning this month, let's see (pun intended) how productive we can look at every aspect of our business. Beginning with the beginning, look at why you started this business in the first place. Look at where you are taking it, including the steps you are taking to increase productivity (hiring people, increasing sales force, increasing inventory), and see if you are taking the necessary steps to reach your business goals.

Look, your business is your baby so you should look after it. Look out for its wellbeing and look for obstacles that are in the way now or may be coming. Keep looking 24/7 (another annoying phrase), because at the end of the day….

    "I never look back, I look forward."
      --- Steffi Graf

Feature Articles

Want To Try Screenprinting? Knife-Cut Films Can Shave Your Start-Up Costs
By Bill Stephens

You don't have to spend a fortune to get into screenprinting, it is possible to enter the business on the cheap. Read on to learn how you can cut a piece of the screenprinting pie.
Read the article...

Stadium Advertising: A Sporty Opportunity
By Jennifer LeClaire

Why do you need to understand the advertising opportunities in stadiums? So you can help to sell it to your client. Discover what you need to know about stadium wrappings sporty opportunity.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Advertisement for lawn sprinkler system:

    "Dew It Yourself"

Billboard for Daisy Outdoor Products:

    "Daisy Air Rifles: Keeping Kids Off Your Lawn Since 1886!"

A billboard for Exxon:

    "Where are all the news crews when we're NOT spilling anything?"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

FREE Expo Floor Pass to SGIA'08, Deadline for registration is August 6th.
SGIA '08 is a hotbed of new ideas, applications and markets for specialty imagers. Whether you're interested in graphic or garments, digital or screen — SGIA's Expo has it all. Join the specialty imaging community for four days to experience mind-blowing technology, applications and networking opportunities, and take your business to the edge.
Read on...

Corrugated PVC Flute Cutter...the Coro-Claw from Saw Trax
This handy flute cutter is something you absolutely need if you work with any kind of corrugated PVC such as Coroplast®. You can cut along the flutes or score along the flutes to make a stand or cover. Every shop needs at least one! Our cutter is about half the cost of other cutters and has an angled blade that makes it easier for cutting full sheets. Introductory price is $11.95
Read on...

A Chemical Etching System for Every Sign & Nameplate Need from CHEMCUT
Systems are available for etching aluminum, brass, copper, inconel, manganese, nickel, silver, steel, zinc and even titanium with conveyor widths from 20 to 60 inches. Click above for details.
Read on...

Hem Your Printed Banners Fast and With Ease!
The Banner Cyclone installs double-sided banner tape into the hems fast, easily and automatically. You can now gain control over jobs in-house, do a great job for your customer and save money! The Cyclone will hem your banners consistently, neatly and in a perfectly straight line every time. See a video demo at, click above. Come get your hem on!
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
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- Wishing you much success,

  Sean Scott
  Managing Editor

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