The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 16
Friday August 15, 2008

In this issue:


Imagine That!

    "Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution."
      --- Albert Einstein

In his book, Benjamin Franklin, An American Life, Walter Isaacson reveals the mind of one of America's most controversial figures. Ben Franklin is described as America's best writer, inventor, media baron, scientist, diplomat, and business strategist. It is obvious to see throughout the book that Franklin had a great (sometimes wild) imagination. His response to problems and obstacles was not one of despair but of determination and hope for a solution.

Just as in Franklin's day, we too face obstacles that threaten to stifle the progress of our businesses. Thankfully, most of what we encounter is not new to the modern world and most solutions exist for us to simply apply to the situation. Sadly, many businesses are crippled because of a lack of energy or imagination to apply even the simplest of fixes.

    "The real source of wealth and capital in this new era is not material things.. it is the human mind, the human spirit, the human imagination, and our faith in the future."
      --- Steve Forbes

Some theorists believe that as time marches on, our culture becomes more complacent and content with modern comforts that we no longer have the hunger or drive to use our creativity muscles. Our imagination station becomes Jell-o and we settle for "it is what it is."

In order to progress in business, we have to resort back to those juices that once flowed in the playground as kids. Like in the movie Big, with Tom Hanks, we need to ask the question "why?" and state "I don't get it," until we do get it.

    "You can't depend on your eyes when your imagination is out of focus."
      --- Mark Twain

Tom Hanks could get away with the kid's stuff because his character in the movie, Josh Baskin was a kid, just in an adult body. You have to be careful so that your spouse or co-workers don't put you in a special padded cell. However, you can still be a kid within your imagination. It is there that your creative ideas are hiding and waiting to be released.

    "The only limit to your impact is your imagination and commitment."
      --- Anthony Robbins

Ben Franklin didn't have any more advantages than me and you. In fact, we have more than he ever had. He lived to be 84 years old, which is rare for his time period. Many "experts" contribute his longevity to his constant use of his mind. (Plus he had to walk greater distances than we do!) Franklin was always questioning, always creating, and always wondering. We need to do the same.

    "Live out of your imagination, not your history."
      --- Stephen Covey

If you are stuck-in-a-rut today with business problems coming out the wazoo, then try this: Escape to a place where your imagination can go wild. If you need to get quiet, then go to a park or library. If you need excitement, go to a Chuck E. Cheese. Just get to where you don't focus on the problems, but you allow your mind to imagine. Write on the sidewalk with chalk with your kids or roll in the lawn with the dog. Weird, I know, but it works. Your mind begins to think goofy things that lead to creative things, which lead to solutions. Imagine that!

    "I paint objects as I think them, not as I see them."
      --- Pablo Picasso

Advertiser - Epson Stylus® Pro GS6000
The way solvent printing should be.
The Epson Stylus® Pro GS6000
  • Superior image quality
  • Incredible print speeds
  • Lower cost of ownership
  • Less environmental impact
Get an in-depth look this October at Epson's SGIA booth
or online at

Feature Articles

Installing Stadium Wraps - Getting it right the first time.
By Jennifer LeClaire

Are you ready to learn how to get creative in overcoming the challenges of installing vinyl in stadium settings? Read on for how-tos and solutions that will help you along the way.
Read the article...

Showing Off Digital Signage Through Touch Technology
By Johnny Duncan

The fine art of digital signage is evolving to new heights, offering customers convenient options while giving sign shops multiple opportunities to take larger bites of the sign market pie. Learn how touch technology is being used in surprising new formats.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

At a Propane Filling Station:

    "Thank heaven for little grills"

In the front yard of a Funeral Home:

    "Drive carefully. We'll wait."

In a Restaurant window:

    "Don't stand there and be hungry; come on in and get fed up"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

FREE Expo Floor Pass to SGIA'08, Deadline for FREE registration is August 15th.
SGIA '08 is a hotbed of new ideas, applications and markets for specialty imagers. Whether you're interested in graphic or garments, digital or screen — SGIA's Expo has it all. Join the specialty imaging community for four days to experience mind-blowing technology, applications and networking opportunities, and take your business to the edge.
Read on...

Graphtec's NEW FC8000 Series High-Performance Cutting Plotter
The newly designed FC8000 has added features such as: 3 inch wide user-friendly LCD control Panel, a Dual configuration function (two-user set and save customized conditions), an optional Ethernet capability (run multiple machines from one location), additional push rollers with 3 tension settings and enhanced ARMS system (automatically detects registration marks with color variants).
Read on...

Extreme, Table-Top, Self-Healing cutting Mats for all Digital Prints and vinyl applications; sizes up to 6’ x 12’
Click above for these and other featured products from JSI Sign Systems
Read on...

Wholesale Only Sign Cabinets from AI Innovations
A complete line of Extruded Sign Cabinets with a variety of options to choose from including Architectural, Post and Panel, Routed Aluminum or Polycarve and Flex, or Rigid Faces. Whether you need a custom illuminated cabinet or something standard, AI Innovations is the only Source you need when it comes to Wholesale Only Sign Cabinets.
Read on...

Improve your brand recognition with ATG Electronics oVision-V™ Series Outdoor Video Screens
With our high technology commercial lighting systems, you can play your adverts any time from any where in the world. It will help recognize company brands among the audiences. Easily, effectively and highly cost-efficiently.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

Could your co-workers or friends use this newsletter?
If you have a friend or colleague who you think would be interested in receiving this newsletter, we encourage you to forward this message along to them. Or have them visit: Join Here

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  CADlink Technology:
  DMS- LED Displays:
  Explan Sign Products:
  Graphtec America:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

(c)2008 |
Worldwide Rights Reserved.