The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 17
Tuesday September 2, 2008

In this issue:


The Price is Right

    "Some people fold after making one timid request. They quit too soon. Keep asking until you find the answers. In sales there are usually four or five 'no's' before you get a 'yes'."
      --- Jack Canfield

If we had more reporters reporting that the economy is on the upswing, your sales would improve. Psychologically, our creative juices begin flowing full-stream when we believe that we are going to be alright. If we hear good news, our shoulders relax and our energy becomes focused on ways for improving the business.

    "I'm not sure I knew what an entrepreneur was when I was ten, but I knew that starting little businesses and trying to sell greeting cards or newspapers door-to-door or just vending machine kind of thing is...there's just something very intriguing to me about that."
      --- Steve Case

Falling in love with the business again gets easier when we know that there is a light at the end of the tunnel. Well, consider this an official report that there is indeed a light on the horizon and that the economy is improving.

We will have more storms, gas prices will rise, and the stock market will fluctuate. But, your business will survive! Now that we have that out of the way, let's get to improving our sales through correct pricing.

    "Selling your apartment in New York is like dating a get used to cycles of elation and despondency. Every time someone would come to see the apartment, there was the thrill of the date. You want to be presentable, so you clean the place up, make sure it smells good, put on some mood lighting and mellow music."
      --- Anderson Cooper

You already know the basics of selling. Provide a good product or service at a fair price and tell people about it. First, however, you have to believe in your goods and services. You must convince yourself and your team that what you provide is the best and will make lives better for your customers.

    "To understand KKR, I always like to say, don't congratulate us when we buy a company. Any fool can buy a company. Congratulate us when we sell it and when we've done something with it and created real value."
      --- Henry Kravis

Re-visit your inventory and the services that you provide. Can you improve on them? Is there a way to market them so that more people know about them? Are you confident that what you provide offers solutions to your customer's problems?

    "Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it."
      --- Anita Roddick

Do not make the mistake of under-pricing (which is under-valuing) what it is that you sell. Years ago, a friend moved from Florida to California to set up shop as a consultant. Business was very slow for him. He was frustrated and just wanted to give up. He decided to give it only six more months, but he also decided to triple his consulting rate. Within one month he had more business than he could handle because of the perception of his worth.

Consider the value of your services and price them accordingly. Of course, it is good to know the market and what competitors are doing, but you don't always have to price lower than them. Price your offerings at their worth (based on customer worth) and stand by them. You may have to hit a few bumps with your pricing until you get it right, but never price out of fear. If you've done your homework, people will pay top dollar.

    "Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats."
      --- Og Mandino

Advertiser - UL University
UL University Workshops for Electric Sign Manufacturers - Save 15%

Recognizing the need for sign manufacturers to achieve safety certification or a listing of their electric signs in a fast and cost-effective process, UL University is pleased to offer a one-day workshop to help you gain the necessary knowledge - Designing for Compliance to UL 48.

UL 48 workshop benefits:

  • Manufacturers will learn about the basic UL requirements for signs that help facilitate the safety during the construction and installation of their products.
  • Manufacturers will learn about their responsibilities under the UL General Coverage Program for Signs and how to effectively work under the General Coverage Program to construct custom sign products that comply with the requirements of the UL 48 Standard for Electric Signs and avoid delays and/or additional costs due to noncompliance of products.
  • Attendees will hear about new technologies and their implications on UL requirements and performance of their products and much more.
Register by September 15th and receive 15% off when you use discount code SGN0908.

Feature Articles

Special Tools for Textured Surface Stadium Wraps
By Jennifer LeClaire

3M has developed special application tools and methods for use with its 8624 film. The 3M Textured Surface Applicator TSA-1 for large surfaces is critical for achieving proper adhesion. Find out what else is new.
Read the article...

The Power of Choice!
By John Boe

Your thoughts set the pace for you and your co-workers. What contagious attitude are you showing those around you, good or bad?
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Epson Stylus® Pro GS6000
The way solvent printing should be.
The Epson Stylus® Pro GS6000
  • Superior image quality
  • Incredible print speeds
  • Lower cost of ownership
  • Less environmental impact
Get an in-depth look this October at Epson's SGIA booth
or online at

Funny Signs

In an auto repair shop (sent to us from Joe LiMuti, id Signsystems, Inc, Rochester, NY):

    "While you wait for the man in charge, why not talk to the woman who knows what's' going on"

At a music store in Tennessee:

    "Out to lunch. Bach at 12:30. Offenbach sooner"

At an auto body shop somewhere near Tallahassee:

    "May we have the next dents?"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

The Dibond Metal Series
The Dibond Metal Series, including brushed gold, silver, bronze, copper and stainless finishes, can provide a premium metallic look without the need to combine substrates with laminates. Dibond can be direct digital or screenprinted, routed, curved, or shaped in a variety of ways, while still maintaining its strength and rigidity. All at half the weight of aluminum. The Dibond Metal Series. Perfect for those with adventurous designs.
Read on...

Wholesale ADA Signage for the trade only.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Contact us for a free sample and feel the quality. Backed by more than 65 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Wholesale Custom Signage to Companies Nationwide from Shear Fabricators, Inc.
Check out the high-end front and back-lit channel letters. Contact us for special pricing!
Read on...

Photopolymer Signs
Sizes and pricing from CAB Plastics
Read on...

EZplastix Blow Out Sale on PVC Boards
EZplastx PVC is a combination of excellent rigidity, tear strength, impact resistance, surface smoothness and flexibility. Great for any type of indoor and outdoor advertisement. As low as $9.50 for a 1mm 4'x8' sheet in white.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  CADlink Technology:
  DMS- LED Displays:
  Explan Sign Products:
  Graphtec America:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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