The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 19
Wednesday October 1, 2008

In this issue:


Great Attitudes

    "Something as curious as the monarchy won't survive unless you take account of people's attitudes. After all, if people don't want it, they won't have it."
      --- Prince Charles

Scott Tinley, one of the world's best triathletes of the 80s, once stated that the secret to his success was staying away from television and people with bad attitudes. It is easy to see how other people's attitudes can become infectious for a business --- either positively or negatively. The power of one's attitude is remarkable.

    "Take the attitude of a student, never be too big to ask questions, never know too much to learn something new."
      --- Og Mandino

The next time you are in a business or social setting, take notice of the power of people revealed simply in their attitudes. Notice how the room changes when someone with a strong, positive attitude enters or when someone who is always negative enters.

The good attitudes can change your business. This power can be harnessed and used constructively. It is up to you and your screening and interviewing process to capture those good attitudes and use them as an asset to your team.

    "We are the creative force of our life, and through our own decisions rather than our conditions, if we carefully learn to do certain things, we can accomplish those goals."
     --- Stephen Covey

Here is a secret (or reminder for some): Your attitude is being watched by your team members, by your customers, and by your family. The choice of attitude that you start the day with is entirely up to you. It takes practice, but you can change a bad attitude into a good one.

    "Think not of yourself as the architect of your career but as the sculptor. Expect to have to do a lot of hard hammering and chiseling and scraping and polishing."
      --- BC Forbes

The formation of your character is influenced by the attitude that you choose to have. On the way to work, traffic or inexperienced drivers can put dents into your attitude. When that happens, it is up to you to set things right in your mind before you cross the threshold of your business. You certainly have the power! Some of us just need the desire to make the necessary changes.

    "Of all the things that can have an effect on your future, I believe personal growth is the greatest. We can talk about sales growth, profit growth, asset growth, but all of this probably will not happen without personal growth."
      --- Jim Rohn

Keep in or add to your library some self-help books on the subject of attitude. It may seem out-of-date for some who believe that the "positive mental attitude" philosophy went the way of Ponzi schemes, but the true foundational principles are still used by successful business people today.

Also, read or listen to some books about Helen Keller or successful business people who made it on bootstrap budgets. These are always great to help change a negative attitude into one that encourages others and drives your business to new heights.

    "My philosophy is that life is all about learning and growing, and that life can be a real adventure of learning, growing, compassion, and joyfulness."
      --- John Mackey

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Feature Articles

Risk Management: Survival and Affordability
By Mark Battersby

Can your business survive a liability suit or a natural disaster, and is your business covered enough?
Read the article...

Selling Stadium Wraps and Not Losing Your Shorts
By Jennifer LeClaire

Pricing a stadium wrap can get a little hairy, but if you approach measurements with the right mindset you’ll put more profits in your pocket. Find out how.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - SGIA'08 - Atlanta, Georgia, October 15-18
SGIA'08, October 15-18
Georgia World Congress Center, Atlanta

SGIA'08 will be the industry event of the year. Join your peers in Atlanta and see the specialty imaging industry's most innovative technologies and creative applications!
  Learn More & Register !

Register now for SGIA'08:

Funny Signs

At a funeral parlor somewhere in North Carolina:

    "Ask About Our Layaway Plan"

As seen in a field in Louisville, Kentucky:

    "Used Cows for Sale"

At a Budapest zoo:

    "Please do not feed the animals. If you have any suitable food, give it to the guard on duty."

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Hem Your Printed Banners Fast and With Ease!
The Banner Cyclone installs double-sided banner tape into the hems fast, easily and automatically. You can now gain control over jobs in-house, do a great job for your customer and save money! The Cyclone will hem your banners consistently, neatly and in a perfectly straight line every time. See a video demo at, click above. Come get your hem on!
Read on...

Laser Etched Sign, Edge Lit with LEDs
1/2'' Cast Acrylic Laser Etched with Custom graphics,and edge lit with LEDs
Read on...

MAKROLON® Sheet & MAKROFOL® Film Polycarbonate Sign Products Featured in New Sheffield Plastics Voice-Over CD.
Sheffield Plastics Inc., a Bayer MaterialScience Company, now has an excellent new voice-over CD available that offers a detailed overview of two MAKROLON® Sheet products and MAKROFOL® film for the sign manufacturing industry.
Read on...

Explan International Trade: Distributor Of TecBond® Aluminum Composite Panels
Just released to the US market. Offering the rigidity of heavy-gauge sheet metal in a lightweight but durable Aluminum Composite Material (ACM). The panels consist of two strong sheets of .012'' and .0083'' aluminum bonded to a polyethylene core and pre-painted with Kynar 500 or polyester finish. Available in sheet sizes of 4'x8', 4'x10' and 5'x10' and thicknesses of 2mm, 3mm and 4mm. The weather-resistant material is easy to fabricate and ideal for a wide range of signage, exhibit/display UV-Flat bed printing applications.
Read on...

A Chemical Etching System for Every Sign & Nameplate Need from CHEMCUT
Systems are available for etching aluminum, brass, copper, inconel, manganese, nickel, silver, steel, zinc and even titanium with conveyor widths from 20 to 60 inches. Click above for details.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  CADlink Technology:
  DMS- LED Displays:
  Explan Sign Products:
  Graphtec America:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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