The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 20
Wednesday October 15, 2008

In this issue:


Dollars and Sense

    "Money is one of the most important subjects of your entire life. Some of life's greatest enjoyments and most of life's greatest disappointments stem from your decisions about money. Whether you experience great peace of mind or constant anxiety will depend on getting your finances under control."
      --- Robert G. Allen

With so much focus today on the economy, it is difficult not to analyze your holdings. Worry seems to be occupying the minds of most and with the failure of major banks and insurance companies, small businesses are hurting nationwide. This news makes most take an inward perspective of money management and how prepared we are for rainy days.

    "Financial education needs to become a part of our national curriculum and scoring systems so that it's not just the rich kids that learn about money.. it's all of us."
      --- David Bach

In an old Jimmy Buffett song, Buffett insightfully records this verse: "I've got quarters in my loafers trying to fight inflation when it only used to cost a cent. Sometimes I wish I was back in my crash pad days before I knew what cash flow meant." It is at times like these that some business owners long for the days before we hung out a shingle announcing to the world that we were in business.

But, it is not too late to save our stomachs from ulcers and our eyes from added crow's feet. We can take steps now to learn how to budget our businesses better and how not to leverage everything including the kids to make this thing work.

    "Money frees you from doing things you dislike. Since I dislike doing nearly everything, money is handy."
      --- Groucho Marx

It might help if you see this dip in the economy as actually a good thing. First, it is gradually weeding out those businesses that intentionally made poor decisions based on greed. Second, it opened our eyes to the vulnerability of some segments of the market and how fragile a leveraged business can be. Thirdly, this crisis is causing many business owners to re-think business strategies.

These are all good things and things that will make us stronger and more competitive if we learn from them. One of the first things we should make a priority is understanding our business, its cash flow, and what it takes to run it.

    "It is once your ideas have been transformed into enough money, and if all failed, you would still live your lifestyle, and you understand that just because you have made more money than most, you are not better than the common person. We are all going to die broke."
      --- Tim Blixseth

We've addressed it before, but it is worth repeating: The reason you are in business is to make money to take care of your family, etc. The focus of your business is to provide a service and/or product that benefit your customers.

When the focus is on the money, all of the energy of the business is on making money ---- at all costs. When the focus is on the customer, all of the energy of the business is on producing quality in everything from the product to customer service to follow-up. The money comes as a result of the correct focus.

    "There is no substitute for knowledge. To this day, I read three newspapers a day. It is impossible to read a paper without being exposed to ideas. And ideas...more than money...are the real currency for success."
      --- Eli Broad

Begin this day to gain more knowledge about your business, your industry, and your customers. Make it your ultimate business goal to focus on the best that you can do for the customer. Read books on running a business without debt, budgeting for your business, and building cash reserves. The information is out there and now is the time to get it.

    "I wish it grew on trees, but it takes hard work to make money."
      ---- Jim Cramer

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Feature Articles

A Second Look at ADA Signage
By Jennifer LeClaire

Once you understand the letter of the law, you can work within its boundaries to unlock creative appeal in your ADA-compliant sign projects.
Read the article...

Stay Ahead with Accurate Sign Estimating Using Advanced Technologies
By Johnny Duncan

Submitting the winning bid for sign projects is more challenging today than ever before. Click for some insider perspectives on optimizing your company efficiency with estimating.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Shopping mall near handicap parking lot:

    "Stupidity is not a handicap! Park elsewhere!"

In a cafeteria:

    "Shoes are required to eat in the cafeteria. Socks can eat any place they want."

Seen on a garbage truck:

    "Satisfaction guaranteed or double your trash back!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

New SignLab for VersaWorks Edition - Get the Best from your Roland
SignLab now comes configured specifically to work seamlessly with your VersaWorks™ software!
Read on...

DuraGraphix™ Poly Banner II ink jet media from IJ Technologies:
A durable 10mil polyethylene base media, DG Poly Banner II is water resistant and designed for use with pigment and eco-solvent ink systems. DG Poly Banner II provides a matte surface finish and is ideal for indoor and outdoor use. This media works well with roll up banner stands. Typical uses include banners, signs and trade show graphics.
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

OLFA cutting knives/tools for sign making and digital printing at DISCOUNT Prices!!
Many additional specials and more from JSI Sign Systems
Read on...

Corrugated PVC Flute Cutter...the Coro-Claw from Saw Trax
This handy flute cutter is something you absolutely need if you work with any kind of corrugated PVC such as Coroplast®. You can cut along the flutes or score along the flutes to make a stand or cover. Every shop needs at least one! Our cutter is about half the cost of other cutters and has an angled blade that makes it easier for cutting full sheets. Introductory price is $11.95
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
  Alcan Composites:
  CADlink Technology:
  DMS- LED Displays:
  Explan Sign Products:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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