The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 22
Monday November 17, 2008

In this issue:


Uncovering Jewels

    "It's through curiosity and looking at opportunities in new ways that we've always mapped our path at Dell. There's always an opportunity to make a difference."
      --- Michael Dell

When looking for alternatives for income to supplement a business during difficult times, it is easy to fall for whatever seems to be the most lucrative, or whatever will carry payroll or other expenses in a downturn. Too often, it is these knee-jerk reactions that can tie up a business person and lock him or her into a long period of turning the focus away from the direction of the business.

Instead, if the focus turned inward and the business was analyzed for other jewels that could be mined from the existing business structure, the business would experience growth ---- lateral growth that could sustain the business now and long term.

    "Opportunity is missed by most people because it is dressed in overalls and looks like work."
      -- Thomas Edison

It's been said that opportunity doesn't knock twice. We all know that it seldom knocks at all. We have to seek it and sometimes that requires looking where we never would have thought of looking before.

    "Failure is the opportunity to begin again, more intelligently."
      -- Henry Ford

Finding the hidden jewels of opportunity in your business isn't always easy. It takes some effort and valuable time, but it is worth every bit of it. Many businesses have found new streams of profits simply by looking at the business in a different way. Since the economy may force some of us to look inwardly to discover new ways to profit, the discoveries may come easier simply out of necessity.

Some examples of businesses that looked inwardly and mined gold include the screen printing businesses finding new outlets for their products. Also, vinyl companies inventing better methods of application and patenting these methods and tools to sell to vehicle wrap shops. The list goes on and on.

    "I viewed it as a business, but I always viewed it as a game. An opportunity to show my skills, my basketball skills, amongst the best in the world."
      -- Michael Jordan

To find opportunities in your own business requires that you have a strong desire to do so. Once the desire is burning red hot, the ideas begin to flow. Remember to write down every single idea of opportunity that pops in your mind. Don't leave any unwritten. Just writing them down has some kind of magical power to it. You not only begin discovering more and more opportunities, but you begin acting on them and implementing new, profitable centers in your business.

    "The Chinese use two brush strokes to write the word 'crisis'. One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger-but recognize the opportunity."
      -- John F. Kennedy

The crisis that we are in will pass, but we need to take action to get us through to the end. Uncovering opportunities in your own business can bring immediate rewards while helping to expand the depth and breadth of your business.

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Feature Articles

Cashing in on Digital Signage Opportunities
By Jennifer LeClaire

Are you comfortable speaking the language of digital signage? Get your questions answered by an industry leading digital signage firm and begin selling today.
Read the article...

A Primer on UV-Curable Inkjet Inks
By Jeff Burton

Since 2006, there has been a incredible rush toward the use of UV-curable inks in most of the printing markets. This increase has been driven by new developments in ink technology and demand from printer manufacturers and end users.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA International Sign Expo 2009
ISA International Sign Expo 2009
April 15-18, 2009 - Las Vegas, NV

Register now for ISA International Sign Expo 2009, the largest sign show in the world. April 15-18, 2009 - Las Vegas, Nevada. The industry's signature event is where you'll learn about important industry issues and trends, find the latest sign products, services and technologies. It's that simple.

Not convinced yet? We can point out a few more reasons to attend. There are great educational sessions designed to grow your business and boost your bottom line. Chances to network abound. More than 500 exhibiting companies will be on-site ready to meet you and make deals.

Contact ISA at (703) 836-4012 or

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Funny Signs

Outside a country shop in West Virginia:

    "We buy junk and sell antiques"

On a sign in a convenience store in Sacramento CA:

    "Golden, Ripe, Boneless Bananas, 39 Cents A Pound"

As seen on an electric cattle prod:

    "For use on animals only."

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Top selling educational books on Sign Making, Digital Printing and T-shirt making: Get into a new industry and expand your business today!
Check these great resources out and also additional specials and more from JSI Sign Systems by clicking above.
Read on...

Wholesale Only Sign Cabinets from AI Innovations
A complete line of Extruded Sign Cabinets with a variety of options to choose from including Architectural, Post and Panel, Routed Aluminum or Polycarve and Flex, or Rigid Faces. Whether you need a custom illuminated cabinet or something standard, AI Innovations is the only Source you need when it comes to Wholesale Only Sign Cabinets.
Read on...

Improve Your Printing By the Power of 16 with Wasatch SoftRIP
After a year of the full 16-bit rendering pipeline in SoftRIP hundreds of customers are confirming the tremendous improvement to print qualty. We've published a test file that shows just one of the effects that 16-bit rendering has on a subtle gray gradient. Try the test file to see the difference. Click above to see!
Read on...

Nationwide Channel Letter Fabricator/Supplier. Wholesale in All Shapes and Sizes - Quality First and Always- Shear Fabricators
Offering illuminated, non-illuminated, front lit, reverse and halo-lit channel letters and logos. Channel letters are primarily illuminated with neon, using the Eurocom neon pumping system. Specifically known for the quality of our reverse-lit channel letters.
Read on...

Guardian Knife Guide from Saw Trax
Score cut, plunge cut, angle cut and make repetitive cuts. Safer, more accurate and more cost effective than other knife guides! The customized extrusion allows the user to easily line up the blade for trimming prints, by simply aligning the edge of the extrusion with the print edge. The extrusion has a lip to protect the user from contact with the knife bracket while in use. The knife bracket flairs on one side for quick and easy mounting of the knife on the extrusion. Cuts anything that you can cut with the knife! Sizes available - 36" - $79.95, 54" - $99.95 and also available 66" and 102" models.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
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- Wishing you much success,

  Sean Scott
  Managing Editor

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