The Online Magazine For The Sign Trade
e-NewsLetter Volume 9 Issue 23
Monday December 1, 2008

In this issue:


Continual Education

    "One of the things that may get in the way of people being lifelong learners is that they're not in touch with their passion. If you're passionate about what it is you do, then you're going to be looking for everything you can to get better at it."
      --- Jack Canfield

I have a friend who is a financial advisor managing public employees' retirement plans. As you can imagine, he is in a difficult situation these days and told me that he is receiving triple the number of phone calls he normally receives from people in the panic mode checking on their 401Ks and other retirement plans.

Still, he is sticking to a plan that he started about three years ago. He sets aside every Monday to do nothing but study. He polishes up on his craft and reads financial reports, business magazines, numerous newspapers, and stock information from the Internet. Even with a greater call load, he still makes the time to learn. His return on this investment is that he is better able to serve his clients and his expertise is earning him a reputation that generates a word-of-mouth following.

    "No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives."
      --- Robert G. Allen

In addition to this continual education, many of the smart players focus on helping their customers to learn about their products. Successful sales people know that in order to sell a product or service, the prospect or potential customer needs to know how it can make their lives easier. They need to know how what is being sold will provide solutions to a problem.

One of the most important tasks in your daily to-do list should be to educate your customers or provide education to your team members so that they can educate your customers.

    "I have always loved the competitive forces in this business. You know I certainly have meetings where I spur people on by saying, "Hey, we can do better than this. How come we are not out ahead on that?" That's what keeps my job one of the most interesting in the world."
      --- Bill Gates

Part of continual education includes looking at alternative solutions and innovative designs to stay ahead of the competition. This requires that time is spent stepping back and looking into your business to see it as an outsider. Then, deciding on the necessary steps to take to make the positive, profitable changes, if needed.

    "You need to have a passionate interest in why things are happening. That cast of mind, kept over long periods, gradually improves your ability to focus on reality. If you don't have the cast of mind, you're destined for failure even if you have a high I.Q."
     --- Charlie Munger

Strive to be like Mikey, the four-year old who lives a few doors down the road from us. He is always coming over asking "why?" Why do you mow your lawn? Why are you on the ladder? Why are the dogs barking?, and so on. Ask why a lot more… and then answer the question.

    "I am always ready to learn although I do not always like being taught."
      --- Winston Churchill

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April 15-18, 2009 - Las Vegas, NV

Register now for ISA International Sign Expo 2009, the largest sign show in the world. April 15-18, 2009 - Las Vegas, Nevada. The industry's signature event is where you'll learn about important industry issues and trends, find the latest sign products, services and technologies. It's that simple.

Not convinced yet? We can point out a few more reasons to attend. There are great educational sessions designed to grow your business and boost your bottom line. Chances to network abound. More than 500 exhibiting companies will be on-site ready to meet you and make deals.

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Feature Articles

The Growing Market for Dye Sublimation
By Jennifer Chagnon

Dye Sublimation focuses on two primary areas, including sublimation to textiles/soft fabrics as well as rigid substrates, dye sublimation enables the production of items such as point-of-sale applications, banners, t-shirts, custom flags, license plates, snowboards and promotional pieces.
Read the article...

A Megawrap with Flavor - vinyl installer wraps world’s largest beer can
By Jennifer LeClaire

How would you go about wrapping a beer can so big that Paul Bunyan would have had to use two hands to slug it down? Impossible?
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Epson Stylus® Pro GS6000
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Funny Signs

Father's Day advertisement at photography studio in New Hampshire:

    "Have the kids shot for Dad from $24.95"

On a door to a warehouse in Macon, GA:

    "This door is not to be used for entering or exiting the building"

As seen on a new town hall in Wales:

    "The town hall is closed until opening. It will remain closed after being opened. Open tomorrow"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

Product Showcases

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Photopolymer Signs
Sizes and pricing from CAB Plastics
Read on...

Up to 50% OFF!! ATG Electronics iLinear™ R60 LED Ribbon Strip is on sale now!
On sale! Up to 50% OFF!! ATG Electronics iLinear™ R60 LED Ribbon Strip is flexible, slim, high brightness LED light strip, ideal for a wide range of applications, such as cove lighting, back lighting, illumination lighting, guidance lighting, channel letter lighting and other narrow area lighting. Now iLinear™ R60 is on sale. Don't wait, buy now!
Read on...

2009 Guide to Digital Imaging: A Guide to Markets, Materials and Equipment in Digital Imaging from SGIA
Learn about the technologies, possibilities and markets served by digital imaging. This reference is perfect for newcomers and seasoned veterans, with listings of more than 200 digital output devices currently on the market.
Read on...

Top selling educational books on Sign Making, Digital Printing and T-shirt making: Get into a new industry and expand your business today!
Check these great resources out and also additional specials and more from JSI Sign Systems by clicking above.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Marketplace Press Releases
See what's new and what's happening in our industry all in one place.
Go Now --->

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The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  Advance Corp, Braille-Tac™ Div.:
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  DMS- LED Displays:
  International Sign Association (ISA):
  Saw Trax Mfg, Inc.:
  Sheffield Plastics Inc:
  SignPro Systems:
  TLC Sign and Banner:
  United States Sign Council (USSC):
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We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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