SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 18 Issue 3
Wednesday February 1, 2017

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In this issue:

Product Showcases


Smoldering New Colors from 3M Wrap Film Series 1080
Stop car enthusiast in their tracks. Eight new colors, including Satin Smoldering Red and Matte Riviera Blue, bring the 3M collection to 83 colors and finishes. This high-performance film needs no printing or overlaminate, so it's ready to use right out of the box. See colors and get samples online.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...


Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Give it a try, we did and changed over.
Read on...


New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49 - click above to take advantage.
Read on...


CADlink Technology Corp releases SignLab v10
The latest version of the world's most widely used sign making, large format display software product now available. The much anticipated release of SignLab version 10 was first previewed in early March at FESPA 2016 in Amsterdam and was officially launched at both the ISA Sign Expo in Orlando as well as Sign and Digital UK in Birmingham, UK in mid-April.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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The Business of Business

    "If you don't drive your business, you will be driven out of business."
      --- B.C. Forbes

Do you ever stop what you're doing to ask yourself what you're doing? Sounds odd, I know, but if we get off the merry-go-round just long enough to look at what it is we really do, would we like what we see? Would the progression of our efforts look the same from the outside looking in as it does from the inside? Deep stuff to ponder.

The point is that it is helpful to reflect to see if we are on track for the reasons we got into the business to begin with. It becomes so easy to fit into a groove and then years later not remember why we got into that groove. A good exercise to tackle is to once a year make an effort to examine if your business is what you thought it would be or does it need to be realigned? Perhaps the groove is the wrong groove and it is time to find the right one.

    "In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait."
      --- Les Brown

Examining our business will hopefully draw us back to the purpose of our business: mainly to serve others in order to make money. When we lose that focus, the foundation of the business begins to deteriorate and gradually we erode our reasons of why and begin focusing on how.

    "In the business world, the rearview mirror is always clearer than the windshield."
      --- Warren Buffett

Looking back on our business and the reason for being provides a fresh perspective and gets us back on track toward priorities. If we are serving others and making money, all is well in the world. But when we lose our focus on serving and look for alternative ways to make money, our footing becomes unstable. This forces us to try harder for the alternative as the foundation of the business continues to crumble.

Realigning within the right groove resets the focus and we now begin to establish creative ways of serving others. Then, poof! The money starts to come in again and the foundation is restored.

    "The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail."
      --- Napoleon Hill

We all are prone to getting out of our groove. Sometimes it is due to the mistake of taking our eyes off of our goals, mission, and vision. Other times it is because we might see others bringing in more gold than us and so we attempt to keep with them by trying seemingly easier, more profitable ventures. This keeping up with the Jones' mindset only fails us in the end. Not only do we get completely out of the groove, but we allow our business foundational principles to slip further and further away as well.

It is good to make new, better plans for the business and to seek more products and services to offer as long as we continue to focus on the service. In fact, the wise business leaders do this on a continual basis. However, they still keep serving others in the forefront. It's as if they have an internal mantra repeating over and over again, "Serve others, make money, serve others, make money..."

    "Making money is art and working is art and good business is the best art."
      --- Andy Warhol


Advertiser - International Sign Expo 2017
Let's Get Graphic!

ISA Sign Expo is coming to Las Vegas, April 19-22, 2017! This event is suitable only for sign, graphics and visual communications professionals who want to grow their business and get ahead of the competition.

At ISA Sign Expo, you'll discover new accessories and equipment for your expanding product lines, inspiring technology and creative applications and substrates, and the best deals, new trends and eye-popping solutions.

With 20,000 sign and graphics professionals under one roof, you'll make the most important connections of the year to help you expand your business and increase revenue streams.

Professional Warning-attending ISA Sign Expo will put you in the middle of serious business negotiations, cutting-edge trends, and expanded business connections.

Let's get started. Register now at signexpo.org/SI.COM

Feature Articles

Vehicle Wraps: Beyond the Installation
By Rick Hartwig

The first time I observed a car getting wrapped was impressive. The car was transformed to a completely different color in one session, then in another session the crew installed graphics, logos and images.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
View the archive now


Advertiser - International Sign Expo 2017
Let's Get Graphic!

ISA Sign Expo is coming to Las Vegas, April 19-22, 2017! This event is suitable only for sign, graphics and visual communications professionals who want to grow their business and get ahead of the competition.

At ISA Sign Expo, you'll discover new accessories and equipment for your expanding product lines, inspiring technology and creative applications and substrates, and the best deals, new trends and eye-popping solutions.

With 20,000 sign and graphics professionals under one roof, you'll make the most important connections of the year to help you expand your business and increase revenue streams.

Professional Warning-attending ISA Sign Expo will put you in the middle of serious business negotiations, cutting-edge trends, and expanded business connections.

Let's get started. Register now at signexpo.org/SI.COM

Funny Signs

A sign on the side of the highway:

    "Used Cows for Sale!"

Roadside sign:

    "GEORGIA PEACHES -- California grown - 89 cents lb."

Changeable Letter Sign In Front Of Church In Springhill, FL:

    "Smoking or Non-Smoking?"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at: info@signindustry.com.


Making SignIndustry.com Possible

These folks rock!

3M Commercial Graphics: www.3Mgraphics.com
CADlink Technology: www.CADlink.com
Clarke Systems: www.clarkesystems.com
Estimate Software: www.estimatesoftware.com
International Sign Association (ISA): www.signs.org
JetUSA: www.JetUSA.com
Matrix Payment Systems: www.matrixpaymentsystems.com
American RENOLIT Corp: www.renolit.com
SGIA: www.SGIA.org
Supply 55: www.Supply55.com

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Have a great February,

Sean Scott

If your company is interested in sponsoring this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 to learn more about this and other advertising opportunities on SignIndustry.com

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