SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 18 Issue 6
Wednesday March 15, 2017

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In this issue:

Product Showcases


GraphixCalc Sign Estimator
Since 2003 GraphixCalc has provided a consistent means to price signs, banners and vehicle wraps for small businesses to major corporations. As your business expands, so does GraphixCALC's incredible flexibility. A subscription free software that allows you to sync your data on multiple machines, via the cloud for free! You can track your jobs, send emails, create templates and much more. Email us (info@graphixcalc.com) for a free 20 minute features walk through.
Read on...


CADlink Technology Corp releases SignLab v10
The latest version of the world's most widely used sign making, large format display software product now available. The much anticipated release of SignLab version 10 was first previewed in early March at FESPA 2016 in Amsterdam and was officially launched at both the ISA Sign Expo in Orlando as well as Sign and Digital UK in Birmingham, UK in mid-April.
Read on...


Create a Digital Message The Simple Way- modular e Digital Signage Software from Clarke Systems
A web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...


Smoldering New Colors from 3M Wrap Film Series 1080
Stop car enthusiast in their tracks. Eight new colors, including Satin Smoldering Red and Matte Riviera Blue, bring the 3M collection to 83 colors and finishes. This high-performance film needs no printing or overlaminate, so it's ready to use right out of the box. See colors and get samples online.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Sharpening Your Negotiating Skills

    "Know everything about the companies and people you are going to be negotiating with. Insist on getting the names of everyone participating in the negotiations. Leave no stone unturned; find out as much as you can."
      --- Kevin O'Leary

Some say negotiating is both art and a skill that anyone can learn. Others say that you have to be born with a natural talent to negotiate. The reality is that almost everyone, everyday, is negotiating something. Whether it is negotiating with your children or negotiating an onramp to the interstate, we all negotiate. It is simply not only a part of business, but a part of life.

In business, negotiating skills can help to catapult sales and increase your customer base. Negotiating can also help you to win great employees and get great deals from vendors. It pays to negotiate, but unfortunately, many business leaders would rather settle for what is offered than negotiate better terms. They would rather sit comfortably in the water than make any waves.

    "I'd like to add that negotiating is not something to be avoided or feared - it's an everyday part of life."
      --- Leigh Steinberg

Learning to negotiate well can be beneficial to you personally as well as profitable for your business. According to the many experts on negotiating, including Roger Fisher, author of Getting to Yes, and Roger Dawson, author of Secrets of Power Negotiating, negotiating begins with preparation and ends with closing the deal.

    "It's tough to negotiate from a position of weakness."
      --- Robert Kiyosaki

In negotiations, whether it is convincing a client why you are the only sign professional that they need or negotiating pricing with a vendor, the first step is to get prepared. Find out all you can about the other party. Find out what they like and dislike, how they typically negotiate, what is their bottom line, and how much wiggle room they typically give. It may not be possible to gather all the information that you need, but the more you attempt, the more that you are likely to uncover. Being prepared gives you confidence and an edge in the process.

    "Let us never negotiate out of fear. But let us never fear to negotiate."
      --- John F. Kennedy

The next step is to devise a plan and strategy. Preparing a good plan helps to give direction and keeps you on track of the your ultimate goal. A good strategy will take you to where you want to go. One aspect of the strategy is to ask for what it is that you want. As long as it is not a ridiculous request, asking for what you want is simply good negotiating. It lets the other party know where you stand and what you expect as your desired outcome. It doesn't mean that you will always get what you want, but it at least sheds light on the negotiation and brings things out in the open.

Going into the negotiation with a strategy means that you are prepared (step one), and that you are serious about reaching an agreement. But remember, your wishes are only one side of the negotiation process. You must also discover what the other party wants and then do all you can to see that they get their end of the deal too.

    "You do not get what you want. You get what you negotiate."
      --- Harvey Mackay

One of the most effective parts of good communication is listening. In negotiations, listening more than talking can pay big dividends. Listen to what the other party wants out of the negotiation and really think about it. In fact, some experts suggest that if you focus on trying to figure out a way the other party can get what they want, you end up getting what you want and then some.

Pick up some good negotiating books today and spend three days per month focusing on your negotiating skills. Seek to become an expert negotiator and watch how when you strive to give others what they want, you ultimately get more than you desired.


Advertiser - International Sign Expo 2017
Let's Get Graphic!

ISA Sign Expo is coming to Las Vegas, April 19-22, 2017! This event is suitable only for sign, graphics and visual communications professionals who want to grow their business and get ahead of the competition.

At ISA Sign Expo, you'll discover new accessories and equipment for your expanding product lines, inspiring technology and creative applications and substrates, and the best deals, new trends and eye-popping solutions.

With 20,000 sign and graphics professionals under one roof, you'll make the most important connections of the year to help you expand your business and increase revenue streams.

Professional Warning-attending ISA Sign Expo will put you in the middle of serious business negotiations, cutting-edge trends, and expanded business connections.

Let's get started. Register now at signexpo.org/SI.COM

Feature Articles

Content Neutrality and Signs: The Reed v. Gilbert Decision and the Aftermath
By Wade Swormstedt

On June 18, 2015, the Supreme Court of the United States (SCOTUS) unanimously agreed that a Gilbert, Arizona sign code violated the First Amendment freedom of speech rights of Rev. Clyde Reed and his Good News Community Church.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
View the archive now


Advertiser - International Sign Expo 2017
Let's Get Graphic!

ISA Sign Expo is coming to Las Vegas, April 19-22, 2017! This event is suitable only for sign, graphics and visual communications professionals who want to grow their business and get ahead of the competition.

At ISA Sign Expo, you'll discover new accessories and equipment for your expanding product lines, inspiring technology and creative applications and substrates, and the best deals, new trends and eye-popping solutions.

With 20,000 sign and graphics professionals under one roof, you'll make the most important connections of the year to help you expand your business and increase revenue streams.

Professional Warning-attending ISA Sign Expo will put you in the middle of serious business negotiations, cutting-edge trends, and expanded business connections.

Let's get started. Register now at signexpo.org/SI.COM

Funny Signs

Posted on the snack bar of a hospital in Prince Georges County, Maryland:

    "Hospital Policy is to refuse service to hospital patients"

Sign in downtown Detroit on the Fisher building door:

    "Caution: Automatic Door (push to operate)"

As seen on the back of a delivery truck in Wyoming:

    "In case of nuclear attack, the ban on school prayer will be lifted."

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at: info@signindustry.com.


Making SignIndustry.com Possible

These folks enable SignIndustry.com to exist!

3M Commercial Graphics: www.3Mgraphics.com
CADlink Technology: www.CADlink.com
Clarke Systems: www.clarkesystems.com
Estimate Software: www.estimatesoftware.com
International Sign Association (ISA): www.signs.org
JetUSA: www.JetUSA.com
Matrix Payment Systems: www.matrixpaymentsystems.com
American RENOLIT Corp: www.renolit.com
SGIA: www.SGIA.org
Supply 55: www.Supply55.com

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Have a great week,

Sean Scott

If your company is interested in sponsoring this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 to learn more about this and other advertising opportunities on SignIndustry.com

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