SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 18 Issue 12
Thursday June 15, 2017

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In this issue:

Product Showcases


CADlink Technology Corp SignLab v10
The Leading-edge design and production workflow features for all the latest digital printers, vinyl cutters and print/cut devices. Setting the standard for sign making, large format graphics print and cut software.
Read on...


CADlink Technology Corp SignLab v10
The Leading-edge design and production workflow features for all the latest digital printers, vinyl cutters and print/cut devices. Setting the standard for sign making, large format graphics print and cut software.
Read on...


Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...


3M Wrap Film Series 1080 Welcomes Bold New Color Additions
Ignite creativity and kindle inspiration behind exceptional wrap designs. Ten new colors, including Gloss Flip Deep Space, Satin Vampire Red, Gloss Flip Psychedelic and more, bring the 3M collection to 98 colors and finishes. This high-performance film needs no printing or overlaminate, so it's ready to use right out of the box. See colors and get samples online.
Read on...


New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49 - click above to take advantage.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Foggy Directions

    "When it's foggy in the pulpit it's cloudy in the pew."
      --- Caveat Robert

At the top of the list of why small businesses fail is the lack of capital. But not far down the list is a failure to communicate or a breakdown in communication. Poor communication will sink a business, not always in an immediate fashion, but gradually over time the boat begins to take on water and isn't recognized until it is too late. Most of communication mistakes occur at the top with top management or the owner assuming that his or her instructions are understood, accepted, and carried out.

The old telephone game comes to mind. You remember: one person gives another a message and that person tells another and on down the line it goes until the last person reveals what they understood the message to be. By then, the message is nowhere near the original meaning or intent. That is the same way of how one message from just one business leader to a team member can be mangled and disemboweled.

    "You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You're on your own, and you know what you know. And you are the guy who'll decide where to go."
      --- Dr. Seuss

The first step in giving good direction is to first understand where you want to go. Know in your heart and head where you want to direct your business. If you can first explain it to yourself, you can then explain it to others. You have to conceive the plan and then believe the plan first and foremost. After that, the direction you give to others will come naturally and will be clear and easily received and accepted.

    "Be Impeccable With Your Word. Speak with integrity. Say only what you mean. Avoid using the word to speak against yourself or to gossip about others. Use the power of your word in the direction of truth and love."
      --- Don Miguel Ruiz

Next, choose your words carefully as well as the mode of communicating. If you are known in the office or shop as the one who is always talking poorly about others or knocking others down for a good laugh, then you will never be taken seriously. Always make it a point to have integrity in how you communicate, whether orally or electronically, and in who you talk about. Your people are always watching and they will only take you seriously when they know you can be trusted.

    "Passive inactivity, because you have not been given specific instructions to do this or to do that, is a serious deficiency."
      --- George C. Marshall

Finally, while it would be great to hire all self-starters and people who understand and grasp your dreams for the company with the same passion as you, it is simply not realistic. Instead, make it a point to give clear direction to your team, but then ask them to repeat what those directions are. It doesn't have to be in a facetious way, but in a manner that shows how serious those instructions are. Ask your employee to give their interpretation of what you directed.

The point is to give more priority to how you communicate to anyone and everyone related to your business- employees, customers, vendors, competitors, and the community.

    "Communication - the human connection - is the key to personal and career success."
      --- Paul J. Meyer


Advertiser - 2017 SGIA Expo
2017 SGIA Expo

If you're looking for solutions to printing challenges, plan now to attend the 2017 SGIA Expo (New Orleans, October 10-12). The premier imaging event in North America is more than just 500-plus exhibitors, thousands of attendees and a complement of top-notch education led by the biggest names in graphics, garment, installation, printed electronics, signs, industrial, package and commercial printing. You'll find excellence and inspiration with the Golden Image and Product of the Year awards displays, and specialty networking events will help you connect with your peers. Put it all together, and it adds up to three days of possibilities.

Visit SGIA.org for more information!

Feature Articles

Eight Ways to Lose the Sale: Inside the mind of a frequently frustrated print buyer
By Maggie Stevens

In order to have a successful relationship with your print buyer, there are certain 'dos' to foster a solid partnership. Perhaps more important, however, are the 'don'ts' that should never be forgotten.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
View the archive now


Advertiser - 2017 SGIA Expo
2017 SGIA Expo

If you're looking for solutions to printing challenges, plan now to attend the 2017 SGIA Expo (New Orleans, October 10-12). The premier imaging event in North America is more than just 500-plus exhibitors, thousands of attendees and a complement of top-notch education led by the biggest names in graphics, garment, installation, printed electronics, signs, industrial, package and commercial printing. You'll find excellence and inspiration with the Golden Image and Product of the Year awards displays, and specialty networking events will help you connect with your peers. Put it all together, and it adds up to three days of possibilities.

Visit SGIA.org for more information!

Funny Signs

Sign above a urinal in the men's room of a Chili's Restaurant in Tampa:

    "This Water Is Not For Drinking"

Billboard in Valdosta:

    "Tattoo Charlies. Done while you wait!"

As seen on the side of a Texas highway:

    "Drive carefully! We have two cemeteries. No hospital."

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at: info@signindustry.com.


Making SignIndustry.com Possible

These folks enable SignIndustry.com to exist!

3M Commercial Graphics: www.3Mgraphics.com
CADlink Technology: www.CADlink.com
Clarke Systems: www.clarkesystems.com
Estimate Software: www.estimatesoftware.com
International Sign Association (ISA): www.signs.org
JetUSA: www.JetUSA.com
Matrix Payment Systems: www.matrixpaymentsystems.com
American RENOLIT Corp: www.renolit.com
SGIA: www.SGIA.org
Supply 55: www.Supply55.com

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Have a great week,

Sean Scott

If your company is interested in sponsoring this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 to learn more about this and other advertising opportunities on SignIndustry.com

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