SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 18 Issue 15
Tuesday August 1, 2017

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In this issue:

Product Showcases


New Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, a new online library of exceptional quality royalty-free vector art, created by top artists around the world. Their limited availability 'Early-Bird' pricing gives you a year membership for just $49 - click above to take advantage.
Read on...


Are you leaving your money on the table?
Is your business one of the many B2B companies that could be leaving thousands of dollars on the table each year when accepting commercial credit cards from your business or government clients? You can find out with no obligation. Isn't that worth checking?
Read on...


CADlink Technology Corp SignLab v10
The Leading-edge design and production workflow features for all the latest digital printers, vinyl cutters and print/cut devices. Setting the standard for sign making, large format graphics print and cut software.
Read on...


Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...


3M Wrap Film Series 1080 Welcomes Bold New Color Additions
Ignite creativity and kindle inspiration behind exceptional wrap designs. Ten new colors, including Gloss Flip Deep Space, Satin Vampire Red, Gloss Flip Psychedelic and more, bring the 3M collection to 98 colors and finishes. This high-performance film needs no printing or overlaminate, so it's ready to use right out of the box. See colors and get samples online.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Trading Minds

    "Empathy is about standing in someone else's shoes, feeling with his or her heart, seeing with his or her eyes. Not only is empathy hard to outsource and automate, but it makes the world a better place."
      --- Daniel H. Pink

Empathy is not sympathy, but it is typically associated with it. Empathy is simply putting yourself in the other person's shoes. It is trying to see things through the eyes of someone else. It is helpful for both parties involved. But unfortunately, it is not something often used for business purposes, but it should be. In business, we have to understand why a customer buys or doesn't buy, why an employee doesn't perform well, or why a vendor won't give us good terms.

When we can put ourselves in the other person's loafers, we can better understand why it is that they think the way they do. Though it doesn't always work that way, it is still a great practice. Particularly when we try to see things from the customer's eyes or the eyes of the employee, or through the eyes of even our competitors. Empathy, or trading minds, or trying to see things from another's perspective can help us provide what our particular segment of the market needs.

    "Empathy is the faculty to resonate with the feelings of others. When we meet someone who is joyful, we smile. When we witness someone in pain, we suffer in resonance with his or her suffering."
      --- Matthieu Ricard

There was a story years ago about an advertising executive who produced a commercial for a fuse that could outlast other fuses by ten years (this is back when homes used fuses). The ad executive made more money than the average person in those days. He decided that he could sell millions of these fuses by blanketing the masses with ads on television, radio, newspaper, and so on.

His advisors suggested that since these particular fuses cost 50 percent more than ordinary fuses that perhaps the ads should run in specialty magazines that went out to a segment of the population who could afford the new fuses. Instead, the ad executive wouldn't listen and spent a lot of money blasting the nation with ads for longer lasting fuses. After six weeks with little or no sales, the ad campaign was dropped.

    "It's very difficult to design something for someone if you have no empathy."
      --- Stewart Butterfield

The problem the ad executive had was that he created ads based on what he would buy. He made a larger salary than the average person and he figured that since he would buy the fuses and save money over the long haul on replacement fuses, everyone else would too. He didn't look at it from the view of the general public. He didn't realize that fuses weren't sexy, were not in great demand, and that the expense for the new fuses were not in the normal Joe's budget.

    "It's got to do with putting yourself in other people's shoes and seeing how far you can come to truly understand them. I like the empathy that comes from acting."
      --- Christian Bale

Empathy is usually considered what one tries to do when another is in pain or struggling in some way. If the word empathy has some deep-rooted traditional meaning, perhaps we should just suggest that as a business leader, we should practice trading minds with another person. In other words, strive to see the world from their point of view.

Doing so will not only help you to increase sales, it will help you in other important relationships with team members, family members, and the community. It is basically losing our typical selfish approach to work and life, stripping away our own biases and becoming the other person for a short time.

    "While leaders spend considerable time and effort trying to envision markets and pushing out innovation, empathy can often generate simple, yet breakthrough ideas."
      --- John Gerzema


Advertiser - 2017 SGIA Expo
2017 SGIA Expo

If you're looking for solutions to printing challenges, plan now to attend the 2017 SGIA Expo (New Orleans, October 10-12). The premier imaging event in North America is more than just 500-plus exhibitors, thousands of attendees and a complement of top-notch education led by the biggest names in graphics, garment, installation, printed electronics, signs, industrial, package and commercial printing. You'll find excellence and inspiration with the Golden Image and Product of the Year awards displays, and specialty networking events will help you connect with your peers. Put it all together, and it adds up to three days of possibilities.

Visit SGIA.org for more information!

Feature Articles

2017 Wide-format Printing Market Roundtable: State of the Industry
By Bill Schiffner

What's the current state of the wide-format printing market, and where are we heading as an industry?
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
View the archive now


Advertiser - 2017 SGIA Expo
2017 SGIA Expo

If you're looking for solutions to printing challenges, plan now to attend the 2017 SGIA Expo (New Orleans, October 10-12). The premier imaging event in North America is more than just 500-plus exhibitors, thousands of attendees and a complement of top-notch education led by the biggest names in graphics, garment, installation, printed electronics, signs, industrial, package and commercial printing. You'll find excellence and inspiration with the Golden Image and Product of the Year awards displays, and specialty networking events will help you connect with your peers. Put it all together, and it adds up to three days of possibilities.

Visit SGIA.org for more information!

Funny Signs

Sign for House Park Bar-B-Que:

    "Need No Teef To Eat My Beef"

Sign in restaurant in Dallas:

    "You smokey-- You go to Pokey"

Sign in a London department store:

    "Bargain basement upstairs"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at: info@signindustry.com.


Making SignIndustry.com Possible

These folks enable SignIndustry.com to serve you!

3M Commercial Graphics: www.3Mgraphics.com
CADlink Technology: www.CADlink.com
Clarke Systems: www.clarkesystems.com
Estimate Software: www.estimatesoftware.com
International Sign Association (ISA): www.signs.org
JetUSA: www.JetUSA.com
Matrix Payment Systems: www.matrixpaymentsystems.com
American RENOLIT Corp: www.renolit.com
SGIA: www.SGIA.org
Supply 55: www.Supply55.com

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Have a great week,

Sean Scott

If your company is interested in sponsoring this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 to learn more about this and other advertising opportunities on SignIndustry.com

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