"Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising."
--- Howard Schultz
In nearly every small business there is very little room for the luxuries of throwing parties, writing polices, and training employees, but we know that all of those are important. All can provide great return on your investment in the way of increased morale, better lines of communication, and increased employee engagement. But the one area that can provide the greatest return is training. Training team members is a necessity that can increase productivity and fatten your company's bottom line.
It is a very interesting thing when you sit back and observe your employees. For some business leaders, when a mistake made by an employee is witnessed, the correction is made right there on the spot and the employee is shown the correct way to perform that task. That scenario provides a teachable moment that the employee can capitalize on right away. Another way that training employees gives back positive results in a big way is to schedule and conduct training on a regular basis.
"Recently, I was asked if I was going to fire an employee who made a mistake that cost the company $600,000. No, I replied, I just spent $600,000 training him. Why would I want somebody to hire his experience?"
--- Thomas J. Watson
When you can schedule one day a week or one day every other week to cover a topic, skill, or provide needed information to your employees, you and company instantly begin to reap the benefits in three major ways. First, employees feel that they are being noticed and appreciated and begin to take the training very seriously. Oh, at first they may balk at having to go to another training session, but if the training is relevant to their position and their success, they tend to appreciate and embrace it.
"The best training program in the world is absolutely worthless without the will to execute it properly, consistently, and with intensity."
--- John Romaniello
The second thing that can come from regular, consistent training is a sense of greater loyalty from your team members. Once they see that you care about them and their success, they tend to dive in to the training and eventually grow a deeper desire to learn more and perform better for the sake of the company.
"You are your greatest asset. Put your time, effort and money into training, grooming, and encouraging your greatest asset."
--- Tom Hopkins
Finally, the training you are giving to your employees hones and perfects your skills in the various positions and your skills as a leader. Researching and putting together a lesson plan or training session requires that you, as the business leader, get down and dirty with your employees. You grow along with them and as their skills and knowledge improves and increases, yours does too.
All of these benefits and more are yours simply by implemented one to two hour training sessions at least twice per month. It will cost you in keeping the work covered while you train some of the staff and then covering again while other employees are trained, but it is well worth it. One last benefit is that a sense of cohesiveness begins to develop and the entire team tends to "gel" better. Training is really worth it.
"Training is everything. The peach was once a bitter almond; cauliflower is nothing but cabbage with a college education."
--- Mark Twain
Canned vs. Custom Profiles
By Jim Raffel
A canned ICC profile is one that you did not create yourself and instead obtained from a third party, such as your printer, ink or media supplier. These profiles don't take into account your specific environmental variables, such as temperature and humidity or the impact these can have on the primary ink restrictions selected when creating the profile.
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