"I have seen many storms in my life. Most storms have caught me by surprise, so I had to learn very quickly to look further and understand that I am not capable of controlling the weather, to exercise the art of patience and to respect the fury of nature."
--- Paulo Coelho
As I write this from Central Florida, we are preparing and waiting for, Hurricane Dorian. Being a Florida boy, I am used to hearing about storms, preparing for them, and waiting them out. What really stinks about this one though is that it is very slow moving and its path to its final destination is still unknown. Our area is experiencing gas shortages and all of the Home Depots and Lowes stores have empty shelves. Ah, the joy of living in Florida.
But it is not just our homes that we have to board up and prepare for possible long stretches without electricity, but also our businesses. This hurricane makes one generate a list of questions in preparation of the storm: What do you tell clients about completion dates for their sign projects? What happens when the shop loses power for several days or weeks? What do I tell my employees when they request time off to make sure their home is protected? And the list goes on...
"Some men storm imaginary Alps all their lives, and die in the foothills cursing difficulties which do not exist."
--- E.W. Howe
Whether it is an approaching hurricane or any number of storms that affect our businesses, there are three main keys to surviving the storm in order to come out of it whole. First, make sure it is really a storm. Since Dorian was first announced, every local news program has jumped on the story. You can almost see the meteorologist drooling as they explain the path of destruction that is sure to end the world as we know it.
Step back and take a realistic view of the situation. Maybe we will all get washed away this week and this is the last newsletter you receive from us. Or, maybe because we've been down this road before, we are prepared and have a plan in place that lets us get back to business as usual in short order.
"The fishermen know that the sea is dangerous and the storm terrible, but they have never found these dangers sufficient reason for remaining ashore."
--- Vincent Van Gogh
Second, don't run from the storm or try to pretend it doesn't exist. The faster we face it, the better off we will be. Avoiding the issue only allows it to fester and for things to get worse. Accept that it exists and make all the moves you can wisely do to limit the storm's destruction.
"Never cut a tree down in the wintertime. Never make a negative decision in the low time. Never make your most important decisions when you are in your worst moods. Wait. Be patient. The storm will pass. The spring will come."
--- Robert Schuller
Finally, know that there is an end to the storm. When things get really tough, repeat this mantra: "This too shall pass," over and over again. We all need to know that there is light at the end of the tunnel. The sun will come out again, your business will become profitable again, your employees will come back, and the blue tarps will not always be there.
It never ceases to amaze me that after every hurricane we've had here, as soon as the worst of the storm has passed, the birds start singing. It really boggles the mind. I'm always wondering, "Where were they during the storm?" It doesn't matter. They are out singing now and if they can, then so can I.
"I learned more about the economy from one South Dakota dust storm that I did in all my years of college."
--- Hubert H. Humphrey
Materials Create the Event Experience
By Eileen Fritsch
Live events are essential in the world of non-stop digital communications. Events help businesses, associations, government agencies, educational groups and families get valuable face time with the people who matter most. Events build awareness, memories and emotional connections.
Read the article...
Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
View the archive now
Sign in Chattanooga, Tennessee:
"STUBBS PROSTHETICS. For those who won't take life sitting down"
In an auto repair shop (sent to us from Joe LiMuti, id Signsystems, Inc, Rochester, NY):
"While you wait for the man in charge, why not talk to the woman who knows what's going on"
At a Budapest zoo:
"Please do not feed the animals. If you have any suitable food, give it to the guard on duty"
We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at: firstname.lastname@example.org.