The Online Magazine For The Sign Trade
e-NewsLetter Volume 21 Issue 3
Monday February 3, 2020

In this issue:

Product Showcases

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial-strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Great Leaders are Big Readers

    "I seldom read anything that is not of a factual nature because I want to invest my time wisely in the things that will improve my life. Don't misunderstand; there is nothing wrong with reading purely for the joy of it. Novels have their place, but biographies of famous men and women contain information that can change lives."
      --- Zig Ziglar

Reading for the sake of entertainment and enjoyment seems like such a past-time thing to do. Just the thought conjures up images of people sitting around a fireplace in overalls with some reading and some listening to The Shadow Knows. We all learned from an early age the value of books, but for some of us, as soon as we got out of school, we stopped reading books, and that is a shame. One of the reasons we've stopped reading is because we are all traveling at the speed of sound; too fast to read much of anything. In fact, for most of us, the only real reading time we have is when we are using the facilities.

But that is why the really good business leaders have to make the time to read something that can help propel them toward success. The really good business leaders rarely read books for entertainment value, but for the learning value. They see books as tools to help them grow their business, be better leaders, and be better people. These leaders are using every free time they have to read. They keep books in their office, in their cars, next to their beds, and in their travel bags. In fact, many of them feel naked without their books-that's how close they are to the power and knowledge their books provide.

    "Education begins the gentleman, but reading, good company and reflection must finish him."
      --- John Locke

It is said that when we read something, we retain between 15 to 25 percent of the material. Some studies have shown that the more you read, the more you can retain-sometimes up to 80 percent. Those same studies found that we retain more of what we hear than what we read. That is why many great business readers will also listen to audio books in their cars while commuting to work.

    "Whether I'm at the office, at home, or on the road, I always have a stack of books I'm looking forward to reading."
      -- Bill Gates

Here is a challenge for all of us: Let's make a goal to read one good business book or something in our industry per month. I know that is a big, hairy, audacious goal, but even if we don't reach it, at least we're reading something. The good news is that the effort of trying to reach that goal will make us smarter and better at our business.

    "There are three kinds of men. The one that learns by reading. The few who learn by observation. The rest of them have to pee on the electric fence for themselves."
      --- Will Rogers

If life is just too hectic right now to get into reading a book, try listening to one. You can download some really good ones from and you can also listen to some great podcasts through your phone to learn some good business tips, ideas, strategies, and more. Also, if you want to save some money buying books, and you don't care if someone else has already read them, visit for some great prices. They have thousands of books that you can search by business category.

Remember the old saying, "Great leaders are big readers."

    "A capacity, and taste, for reading gives access to whatever has already been discovered by others."
      --- Abraham Lincoln

Advertiser - International Sign Association
ISA International Sign Expo 2020
Orlando, FL
April 2-4, 2020

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Feature Articles

Impressive Effects of Printing Architectural Glass
By Wim Zoomer

Inkjet printing is an increasingly interesting option for decorating flat glass.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - International Sign Association
ISA International Sign Expo 2020
Orlando, FL
April 2-4, 2020

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Funny Signs

Lettering on a plumbing service van in Albertville, Alabama:

    "A royal flush beats a full house any day"

As seen on a sign in a Kokomo, Idaho:


Lettering on Wrecker Service tow truck in Albertville, Alabama:

    "The cheapest hooker in town"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:

How can we serve you better? Send your comments to us at: or give us a call at 407-656-5892

Have a great month,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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