The Online Magazine For The Sign Trade
e-NewsLetter Volume 21 Issue 4
Monday February 17, 2020

In this issue:

Product Showcases

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial-strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Employee Relations 101

    "A cardinal principle of Total Quality escapes too many managers: you cannot continuously improve interdependent systems and processes until you progressively perfect interdependent, interpersonal relationships."
      --- Stephen Covey

When we hire a person to perform a task, we typically believe that it is the responsibility of that person to do the work and our responsibility is to pay them for the job. It's a wonderful system if the person we hired was a machine and we rewarded the machine for doing what it was supposed to do. But we all know that our team members are not machines and shouldn't be treated that way, but we still do it sometimes.

What we forget is that an employee is a person with feelings, cares, worries, joys, stress, problems, hurts, and dreams, just like anybody else. In many businesses, the business leader, managers, or supervisors have no idea what the employee is going through. They don't know where he lives, how many children he has or if he likes baseball. They don't ask if she is into movies or the beach or art. This detachment explains a lot of the high turnover found in some companies.

    "Our business is about technology, yes. But it's also about operations and customer relationships."
      --- Michael Dell

The best, most profitable companies are those that place a strong emphasis on building relationships with their customers. Most of those companies have found that in order to build great customer relationships, they must first build strong relationships with their employees. They know that in order for the employee to strengthen customer relations, they must first allow the employee to know what it feels like to have a strong relationship with others in the organization.

    "The quality of your life is determined by the quality of your relationships. The quality of your business is no different."
      --- Harvey Mackay

To begin fostering good relationships with your team members, take the time to find out more about them. Some companies already celebrate employees' birthdays, and that's a good thing, but it is not enough. Go deeper and create a survey to determine your employee's likes and dislikes, where they were born, what shows they binge watch, and do they prefer pizza over burgers. Finding out things like this is a good start.

Don't be afraid of violating any privacy laws when trying to learn more about a person. Although they are employees, treat them like you would someone you just met at a party. Get them to open up about themselves and find out what makes them tick. Tell a little about you as well. In short, be a friend.

    "The result of long-term relationships is better and better quality, and lower and lower costs."
      --- W. Edwards Deming

Then, as in other relationships, let them talk about themselves and share what is going on in their lives. Show empathy where needed and make mental notes about their likes and dislikes. Of course, remember their birthday, but also remember that their daughter is in the hospital and send a card or go visit. Or remember that they like apple fritters so grab one for them on the way in to work one day.

Building relationships with employees is allowed and is beneficial to both you and the team member. It is always great to make a new friend. Some business leaders are hesitant to try to build relationships with their employees because they think it would be challenging to separate the friend side from the boss-employee side. In my travels and speaking with many successful business leaders over the past 30 or so years, that is not the case. You can only legally hire adults and as adults, we all know where the line is. In fact, blurring that line is a good thing because that usually means the relationship is working and you both are doing your jobs very well.

    "The relationships we have with people are extremely important to success on and off the job."
      --- Zig Ziglar

Advertiser - International Sign Association
ISA International Sign Expo 2020
Orlando, FL
April 2-4, 2020

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Feature Articles

Media Facades: High-Tech Digital Building Wraps
By Louis M Brill

Now with LED video screens comes the outdoor advertising impulse to create the ultimate building wrap, a media facade, which is an LED video screen that completely covers the front of a building and presents a kaleidoscope of imagery that dances across the building.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - International Sign Association
ISA International Sign Expo 2020
Orlando, FL
April 2-4, 2020

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Funny Signs

As seen in Quesnel, British Columbia, Canada:

    "All of those who hate speeding tickets, raise your right foot"

At an Optometrist's Office:

    "If you don't see what you're looking for, you've come to the right place"

Sign on the back of another Septic Tank Truck:

    "Caution - This Truck is full of Political Promises"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:

How can we serve you better? Send your comments to us at: or give us a call at 407-656-5892

Have a great month,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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