The Online Magazine For The Sign Trade
e-NewsLetter Volume 21 Issue 5
Monday March 2, 2020

In this issue:

Product Showcases

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Click Here

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial-strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Hire for Attitude

    "We are never in lack of money. We lack people with dreams, who can die for those dreams."
      --- Jack Ma

Hiring the right people who can do the work as well as become a good fit for the company is one of the greatest challenges of all businesses. As business owners or leaders, we all want people like ourselves, people who are passionate about the work, who care about the customers and the business, and who will perform well even when no one else is watching. But unless cloning is perfected in our lifetime, it just isn't gonna happen.

James Cash Penney, better known for his department stores, JC Penney, is often quoted as the first to say, "I'd rather hire a man with a great attitude than one with just the right skills. I can train for skills, I can't train for attitude." When we hire folks to work in our business, we seek those who have gumption, stick-to-itiveness, are self-motivated and have great attitudes. Any technical stuff or other skills, we can teach, but it is so important to have the foundational base there first before moving on.

    "In looking for people to hire, you look for three qualities: integrity, intelligence, and energy. And if they don't have the first, the other two will kill you."
      --- Warren Buffet

To find those folks with great attitudes, begin with the people you already have on board. Go to your employee or employees who already have what you are seeking and ask them if they know others who are like them. They will know by now what kind of person you are looking for. Put them on the hunt for a quality person with a good attitude and then reward them for finding the right person.

    "The first thing you look for when searching for a great employee is somebody with a personality that fits with your company culture. Most skills can be learned, but it is difficult to train people on their personality."
      --- Richard Branson

Next, make note of the people you meet in your everyday business. If the delivery person is always upbeat, greets you personally, and has a great attitude, start a conversation with him or her. If you're still excited about them, let them know you are looking to fill a position within your company and ask if they are interested. This simple conversation is free and you don't even have to post an advertisement anywhere.

Also, when at conventions or association meetings, make a mental note of the people you encounter. Even if they are happily employed elsewhere, consider what it would be like to have that person at your company. Then strike up a conversation. You never know if a person is considering leaving their employment for a variety of reasons. Plus, even if they don't come on board then, they may consider it and contact you a year or two down the road. It never hurts to ask.

    "If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears."
      --- Simon Sinek

Finally, if you do decide to hire the traditional route by posting an ad online somewhere, make sure you conduct multiple interviews, so that you know you are getting the right person. Hiring and training is one of the most expensive things your business does. Take the hunt seriously by checking and then triple-checking-out the candidate. Getting someone with a great attitude will save you thousands down the road.

Advertiser - International Sign Association
ISA International Sign Expo 2020
Orlando, FL
April 2-4, 2020

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Feature Articles

Make Your Prices Stick...without Getting Stuck
By Vince DiCecco

When a customer asks, 'What is your best price for this?' - can you make your prices stick without getting stuck? Delve inside to find out how to maintain a profit during challenging pricing times.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - International Sign Association
ISA International Sign Expo 2020
Orlando, FL
April 2-4, 2020

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Funny Signs

On a 1998 Saturn somewhere in PA:

    "This Vehicle Protected by Antitheft Sticker"

On a dry cleaner's window in Austin, TX::

    "Drop Your Pants Here and You Will Receive Prompt Attention"

As seen on a fence in North Georgia:

    "Warning: Pit Bull With Aids"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:
American RENOLIT Corp:

How can we serve you better? Send your comments to us at: or give us a call at 407-656-5892

Have a great month,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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