SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 21 Issue 7
Wednesday April 1, 2020

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In this issue:

Product Showcases


Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here


Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Click Here


CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial-strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here


Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here


Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here



Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or sean@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Leading in a Crisis

    "All the adversity I've had in my life, all my troubles and obstacles, have strengthened me... You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you."
      --- Walt Disney

What a mess this COVID-19 has caused! To think that many of us couldn't even spell coronavirus a month ago, now it is all we hear about. The news is constantly tragic and the world is changing rapidly due to this strain of destruction. That's the bad news, and I for one believe we've had enough of it. The good news is that this will pass and some very good things will come out of all of our sacrifices.

Until then, it is up to us as business leaders to take the reins and actually lead. These are the times when men and women become stronger men and women and the years of experience kick in. This is the time when the culmination of everything we've experienced and learned from all of the trials and tribulations we've faced in the past come to the forefront and affects the way we lead our people, our businesses, and in some cases, our communities.

    "Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership."
      --- Colin Powell

There are at least three things we need to cling to as we lead through these turbulent times. The first is that we need to remember that others are watching and waiting for our next moves. Some of you have had to downsize or layoff team members, and others have reduced business hours or temporarily closed down altogether. All of these scenarios suck, but you don't have the luxury of wallowing in your sorrow or finding a corner to hide in.

You must take action, any kind of action, toward making things even a little better. To help get you jumpstarted, send out notices via email or text about the new CARES act and how your team members can get assistance from the federal government if needed. Send notices from the CDC of what is expected next. Don't let your team depend only on their favorite news stations. Take the lead and send out information. Stay in constant communication with your team members, vendors, and your customers. Show others that you are taking charge and will stay on top of the crisis.

    "Where there is no vision, there is no hope."
      --- George Washington Carver

Next, begin formulating a plan of attack for when this thing passes, and it will pass. Bring back an employee or two to help you come up with a strategy of how and where you will get business from when things get back to somewhat normal. Maybe you'll need to change your business model, your location, or your customer base. Whatever it is, take the role of a leader and lead others toward the good that is sure to come.

    "Everyone goes through adversity in life, but what matters is how you learn from it."
      --- Lou Holtz

Finally, hold meetings via Skype, Zoom, or Go to Meeting, (all free or minimal cost), and communicate to your team what your strategy is for the business. Instill hope and show determination that nothing is going to stop your business from succeeding. We all may be temporarily stalled, but there is a light at the end of the tunnel and let everyone know you are leading the team into the light.

    "A leader is one who knows the way, goes the way, and shows the way."
      --- John C. Maxwell


Advertiser - International Sign Association
ISA International Sign Expo 2020
Orlando, FL
August 23-25, 2020

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Feature Articles

Opportunities in Sublimation-Disperse Dye Printing
By Vince Cahill and Claire Hunter

Exploring a growing market's progression and latest technologies and applications.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
View the archive now


Advertiser - International Sign Association
ISA International Sign Expo 2020
Orlando, FL
August 23-25, 2020

Why You Should Attend

ISA Sign Expo is the only place to find everything you need to be successful in the sign, graphics and visual communications industry - including wide format printing, digital signage, LEDs, vehicle wrapping and more.

Funny Signs

On a window of a New Hampshire burger restaurant:

    "Yes, we are open. Sorry for the inconvenience."

Outside of a Mexico City disco:

    "Members and Non-Members Only"

As seen on a billboard:

    "Speedo: Making us wish we were all blind"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at: sean@signindustry.com.


Making SignIndustry.com Possible

These great companies below enable SignIndustry.com to serve you!

Clarke Systems: www.clarkesystems.com
Estimate Software: www.estimatesoftware.com
International Sign Association (ISA): www.signs.org
Matrix Payment Systems: www.matrixpaymentsystems.com
SGIA: www.SGIA.org

How can we serve you better? Send your comments to us at: sean@signindustry.com or give us a call at 407-656-5892

Be safe and hang in there,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at: sean@signindustry.com
or call 407-656-5892

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