The Online Magazine For The Sign Trade
e-NewsLetter Volume 21 Issue 12
Thursday October 1, 2020

In this issue:

Product Showcases

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Click Here

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial-strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Say What You Mean

    "Let us make a special effort to stop communicating with each other, so we can have some conversation."
      --- Mark Twain

Good communication skills are essential in business. But great communication skills help to make the business even more successful. Whether it is giving direction to an employee, trying to get the best price from a vendor, or explaining the scope of the project to a customer, getting the right message across, at the right time, is critical. We all can improve on how we communicate to others, but it takes a desire and effort to make that happen. But it shouldn't be complicated.

Mark Twain, as only Mark Twain can state, makes it clear in the quote above that many of us tend to get so bogged down in trying to communicate, just right, that we forget the basics of communication. If we are having an issue with an employee or associate, sometimes just sitting across from one another over a cup of coffee and chatting solves the issue with more ease and less clutter than a well-crafted email. Keeping communication simple can open more doors for business, generate more goodwill with vendors, and garner more respect from employees than trying to be someone we are not.

    "Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people."
      --- Jim Rohn

Taking courses on improving communication skills and reading good books on communication is always helpful. It is fascinating to glean new tools and techniques for delivering, and receiving messages, but we are to adopt those new-found skills to our own personal style of communicating. When we attempt to mimic some of the great communicators, we are likely to come across as phony.

    "The ABC's are attitude, behavior and communication skills."
      --- Gerald Chertavian

You already know as a leader that others are always watching you. It is not that they are waiting for you to screw things up, (though perhaps some are), but that people look to a leader for direction and guidance. Sometimes they try to emulate your actions. They are looking at your work ethic and attitude, how you behave when things are good and when things are bad, and how you communicate.

    "Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating."
      --- Simon Sinek

Make it a point to be conscious of how you communicate this month. Take note of how people respond to what you say or write. One good feedback tool you can use is to ask a team member to repeat back to you what you instructed them to do. Caution: you may be surprised with what you hear. In your mind, you gave clear, precise directions, but sometimes the feedback you receive is nowhere near what you thought you delivered.

    "I've found that good dialogue tells you not only what people are saying or how they're communicating, but it tells you a great deal - by dialect and tone, content and circumstance - about the quality of the character."
      --- E.O. Wilson

Let us make October communication month. Let us all pay attention to what we say, and more importantly, how well we listen to others. Doing this will take us out of our comfort zone, but it will help us to grow and stretch our communication muscles.

Feature Articles

Is Your CNC Router Still Fit for Purpose?
By Liam Hodson

While the older machine may still work just fine, it may be time for an upgrade, just the same.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - PRINTING United
PRINTING United Digital Experience
October 26 - November 12, 2020

Will span three action-packed weeks beginning October 26 and running through November 12. Representing market segments throughout the industry, the PRINTING United Digital Experience will offer education, insight, and new technology briefings for everyone across all job functions, at no cost. You can find the schedule detailing each day of the Digital Experience online at Be sure to save the date - the countdown to registration is on!

Funny Signs

Sign on golf course in Central Florida:

    "You Are 150 Yards From Center of Green. You are 175 Yards From a $200 Glass Window. Choose Your Club Carefully!"

Sign spotted on the back window of a small car being pulled by a motor home:

    "I go where I'm towed"

In a restaurant window somewhere in Boise, ID:

    "Don't stand there and be hungry, come in and get fed up"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:

How can we serve you better? Send your comments to us at: or give us a call at 407-656-5892

Stay the course,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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