The Online Magazine For The Sign Trade
e-NewsLetter Volume 21 Issue 14
Monday November 2, 2020

In this issue:

Product Showcases

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Click Here

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial-strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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The Art of Persuasion

    "I think the power of persuasion would be the greatest superpower of all time."
      --- Jenny Mollen

How are your sales this year? That's probably a question that is difficult to answer because this obviously has not been a normal year for almost every industry, but especially the sign industry. I think we can all agree that we don't want to dwell on the past, but focus on the future and the new sales we can generate in this last quarter as well as when we turn the corner into 2021.

So much is riding on this election year, vaccines for the virus, and businesses reopening their doors again. For those of you already in sales (technically we all sell!), you know that you have to ramp up your selling efforts if your business is to survive. It's time to get back to the basics of selling and remind ourselves that selling is simply persuading someone else that your product or service is the solution they were looking for.

    "I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
      --- David Ogilvy

For a quick refresher, remember that people don't, they hate...the sleazy, used car salesman stereotype reputation that many salespeople have. People buy from people they like and trust. So the first step is to build trust, which then makes you likable. Be friendly and to the point. Don't try to use a canned-like script that you found in a sales course. Instead, be yourself and sell with integrity.

    "My most brilliant achievement was my ability to be able to persuade my wife to marry me."
      --- Winston Churchill

Next, use empathy. Put yourself in the shoes of the prospect and try to understand their wants, needs, and desires. Listen for clues on how you can provide value to them with your product or service.

    "In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool."
      --- Peter Guber

Finally, tell the whole story. Don't leave anything hidden from the prospect. Remember, they've been through a rough year too. Be honest, listen, and provide value. Don't be like the farmer who went to buy a car only to find out the price was much higher than agreed because of add-ons.

One day, that same car salesman that tried to sell the farmer a car came to the farmer's house wanting to buy a cow. The farmer told him the cow was $275. "Fine," the salesman said. So the farmer went to write up the bill and came back and told the salesman that the cow came to $805 plus $64 tax for a total of $869. "But I thought it was only $275!" said the salesman. The farmer responded that was the price for the "standard" cow, but this one came with some special attachments.

"This beauty comes with a genuine two-tone, hand-brushed leather cowhide at $175. She has a built-in fertilizer plant, $95. Two custom-built horns at $30 for a total of $60. Four milk dispensers, $10 each, $40. One extra stomach, $95, and one customized flyswatter at $65 for a total of $805 plus sales tax of $64 for a grand total of $869."

    "Business today consists in persuading crowds."
      --- T.S. Eliot

When we change our mindset from selling to persuading, it eases the pain on us and the prospect. Go forth and persuade someone today that you have the solutions they need.

Feature Articles

Understanding Bit Depth
By Michael Reichmann

For many of you new to the concepts of digital image processing, when you encounter the phrase bit depth - your eyes glaze over. You know that it has something to do with image quality, and that more bits are somehow better, but that's about it.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Advertiser - PRINTING United
PRINTING United Digital Experience
October 26 - November 12, 2020

Will span three action-packed weeks beginning October 26 and running through November 12. Representing market segments throughout the industry, the PRINTING United Digital Experience will offer education, insight, and new technology briefings for everyone across all job functions, at no cost. You can find the schedule detailing each day of the Digital Experience online at Be sure to save the date - the countdown to registration is on!

Funny Signs

On church marquee:

    "Honey I Shrunk the Sermon"

Posted on the snack bar of a hospital in Prince Georges County, Maryland:

    "Hospital Policy is to refuse service to hospital patients"

As seen on the back of a delivery truck in Wyoming:

    "In case of nuclear attack, the ban on school prayer will be lifted"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:

How can we serve you better? Send your comments to us at: or give us a call at 407-656-5892

Go get it,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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