The Online Magazine For The Sign Trade
e-NewsLetter Volume 22 Issue 1
Monday January 4, 2021

In this issue:

Product Showcases

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

Convert bitmaps into Vector Graphics in Minutes, with Graphic Tracer Professional!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Click Here

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial-strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Create a Vivid Vision

    "Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world."
      --- Joel A. Barker

People often look to the new year to make changes in their lives. They see it as a time for renewal and a fresh start. Some businesses do the same. Many of them use this time to either create or revise their mission and vision statements. These are smart things to do, but unfortunately, many of us business leaders approach this task in the wrong way. We see it as a way to get some words on paper so that our team members, as well as our customers, can see what is important to us.

Let's take the Vision Statement as an example. Most of the time, a group of employees, managers, and owners get together in a room and throw some words up on the wall and then everyone votes on what looks like would make a great statement of vision. That's a good start and I suppose it is better than nothing, but it doesn't set the vision for the company. The vision typically comes from the owner or owners. The most difficult thing for these owners is to communicate their vision for the company to their employees, vendors and customers.

    "Your vision will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes."
      --- Carl Jung

In his book, Vivid Vision, Cameron Herold suggests creating a vision board with greater detail than most Vision Statements. This vision board introduces a three-year vision of the company and what it should look like. It is a tool to be used to reverse engineer, (or begin with the end in mind), and work from that three-year mark back to today.

    "Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary."
      --- Cecil Beaton

The vision board better communicates the vision the owner has for the company. It paints a picture of what the company will look like three years from today. It is much longer than a Vision Statement, even pages in length, and should include images to help to get the message across.

    "Teamwork makes the dream work, but a vision becomes a nightmare when the leader has a big dream and a bad team."
      --- John C. Maxwell

Herold suggests that the owner get away from work to some place quiet and spend hours coming up with the company vision. It may take a few visits and reviews of the vision board, but the point is that once it is done, it doesn't change over the three-year period unless there is a catastrophe like another pandemic.

He also advises that the vision board first be presented to all of the team members before making it public. When it is rolled out to the employees, the owner should ask that if there is anyone who cannot believe in the vision or disagrees with it that they should leave. The point being that you wouldn't want to have employees working in the company if they cannot see, agree, and get excited about the vision.

    "Leadership is having a compelling vision, a comprehensive plan, relentless implementation, and talented people working together."
      --- Alan Mulally

Finally, Herold recommends that the vision board creation should feel uncomfortable and make everyone else feel a little uncomfortable too. In other words, it should stretch your creativity and imagination. He uses Elon Musk as an example when Musk decided to build a fast electric car that is sporty looking and can hold seven people, (based on Musk's number of family members at the time). He didn't know how it would be accomplished, only that he would make it happen.

Feature Articles

Root Causes to Why Vehicle Installations Fail
By Rob Ivers

A guide to root causes, prevention & successful graphic installation.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

In a cafeteria:

    "Shoes are required to eat in the cafeteria. Socks can eat any place they want."

Seen on a garbage truck:

    "Satisfaction guaranteed or double your trash back!"

In an auto repair shop:

    "While you wait for the man in charge, why not talk to the woman who knows what's going on"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:

How can we serve you better? Send your comments to us at: or give us a call at 407-656-5892

Go get it,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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