The Online Magazine For The Sign Trade
e-NewsLetter Volume 22 Issue 2
Thursday April 1, 2021

In this issue:

Product Showcases

Graphic Tracer Professional - Convert bitmaps into Vector Graphics in Minutes!
With Sensedge(tm) auto-tracing, quickly fix most common shapes, arcs, curves and lines using 'smart' clean-up tools. Automatically identify and replace text in graphics with the correct font. Able to identify over 100,000 fonts.
Click Here

Interior & Exterior Architectural Sign Systems from Clarke Systems
A sign system contains most, if not all, of the buliding blocks you'll need for everything from a single sign to a comprehensive identity or wayfinding program. Simple. Versatile. Comprehensive.
Click Here

EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target - all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Click Here

Latest Vehicle Templates & wrap artwork - from $25
Introducing SignElements, an online library curated exclusively for the Sign Industry. Royalty-free vehicle templates, wrap artwork, vectors, images and vinyl-ready. Click above to see more.
Click Here

Premium Clipart Library - 500,000 Artworks / $49 for a Year
Introducing VectorState, an online library of exceptional quality royalty-free vector art, created by top artists around the world. A one-year membership for just $49 - click above to take advantage.
Click Here

CNC Routers For Sign Makers
Industrial CNC is the global leading manufacturer of Industrial-strength, Integrated CNC Router Systems. Designed, Engineered & Built For The Professional Sign Maker.
Click Here

Advertise a product showcase, like above, monthly for $100 or quarterly for just $270. Get with the program and see what you have been missing!
Call or email for more details: 407-656-5892 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Profit Basics

    "A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them."
      --- John C. Maxwell

People go into business for a variety of reasons. For some, they've always had a passion for providing to others what their hands can create. For others, the business has always been in the family so it just makes sense to follow that same route. And still for others, business is just a way to provide for their family. The reasons may vary, and that's okay. There isn't necessarily just one right reason for starting a business.

We speak with many sign business owners and operators throughout the world. Though not a scientific study, it seems that with the hundreds, (maybe even thousands), of businesses we hear from, the most successful seem to be the ones that are operating their businesses because they have a sincere passion to provide a solution, either through a product or service, or both. Their "why" is to serve others and because of that, their bottom line seems to grow larger every year.

    "Corporation: An ingenious device for obtaining profit without individual responsibility."
      --- Ambrose Bierce

The real reason to go into business is to make a profit. However, if that were the only reason, the business probably wouldn't last very long. It makes sense that in order for the business to survive, it must fulfill a need, want or desire for its customers. Without that fulfillment, customers would not pay for that businesses' products or service. The concept is extremely simplistic, but one that businesses all over the world need to be reminded of.

    "Between calculated risk and reckless decision-making lies the dividing line between profit and loss."
      --- Charles Duhigg

So hear in a nutshell is three steps for starting and remaining profitable in a business. The first step is to recognize who your customers are. Conducting a market analysis is always to first step in determining if your business will make a profit with its product and service. The lemonade stand in the middle of nowhere won't survive one day. Your business won't survive if you are not in a market that desires or needs what you have to sell. Not being willy-nilly with your market strategy will save you money and frustration in the long run.

    "The successful man will profit from his mistakes and try again in a different way."
      --- Dale Carnegie

The second step is to never give up once we mess up. Although we don't want to be reckless in our business decisions, we do want to take calculated risks in order to earn bigger profits. Sometimes those risks may lead to failure, but that is good-now we know what won't work and can continue revising our business strategy until we find something that does work. It's not a matter of failing and forgetting, but failing and using those moments to learn, tweak, and improve on how we approach business situations.

    "Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them."
      --- W. Edwards Deming

Finally, in order to stay profitable in business, we need customers and then more customers. Many businesses have failed because they rest on their laurels and believe that their customer base will always be there. The smart business owners always try to stay ahead of the pack. In other words, they are constantly marketing, looking for new customers and then encouraging those customers to bring even more. Constantly improving your customer service approach, investing into advertising and marketing, and ensuring that the products and services you provide are always top-notch, will keep your customer funnel full. And a full funnel means profits!

Feature Articles

Do You Have Pricing Questions or Concerns Related to Your Business?
By Paul R. Kramme

If you have or are not sure about the appropriateness of your pricing read on to: (1) understand the basics about different pricing methods, and (2) learn about how a pricing review may be helpful.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
View the archive now

Funny Signs

Sign in Chattanooga, Tennessee:

    "STUBBS PROSTHETICS. For those who won't take life sitting down"

In a grocery store in Dennsiport, MA:

    "Snickers, 5 for $1.00(limit 4)"

On a dock in Juneau, Alaska:

    "Safety ladder: Climb at your own risk"

We need those funny signs you have seen in your travels, come on, we know they are out there. Send them to us at:

Making Possible

These great companies below enable to serve you!

Clarke Systems:
Estimate Software:
International Sign Association (ISA):
Matrix Payment Systems:

How can we serve you better? Send your comments to us at: or give us a call at 407-656-5892

Go get it,

Sean Scott

If your company would like to sponsor this newsletter, please contact me at:
or call 407-656-5892

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